DESCRIPTION
The new and improved Superior Preference color is suitable for all hair types and offers beautiful 100% grey hair coverage, with color that won't fade for 9 weeks. Thanks to a higher concentration of dyes, this permanent color offers a color that lasts longer and offers exceptional shine!
IF YOU'RE LOOKING FOR YOUR USUAL HAIR COLOUR, FOLLOW THESE STEPS TO FIND YOUR SHADE AND NEW STYLE
L'Oréal Paris Superior Préférence hair color is the perfect way to achieve salon-quality color at home. With its non-fading color and high-impact shine system, Superior Préférence Permanent Hair Color delivers up to 9 weeks of long-lasting color that won't fade or fade in the wash. The gel oil formula is easy to apply and leaves hair soft and silky. Available in over 50 luminous shades, Superior Préférence is sure to have a shade that's perfect for you.
MORE DETAILS
- Salon-quality hair color at home: L'Oréal Paris Superior Préférence dye offers beautiful 100% grey hair coverage and up to 9 weeks of color without fading thanks to a higher concentration of dyes.
- New Anti-Fade System: Superior Préférence features a new anti-fade system for rich, long-lasting hair tones.
- Anti-drip texture: Our new gel oil formula has an anti-drip texture that provides better adhesion to the hair.
- Shine Protect Conditioner: When dye is used with Shine Protect Conditioner, hair feels soft and silky to the touch.
- Luminous shades: Superior Preference permanent hair colour is available in over 50 luminous shades that cover a wide spectrum of different tones.
HOW TO USE
48 hours before coloring, do the allergy test.
Step 1: Apply the product using the applicator, press the color mixture immediately onto dry, unwashed hair. Gently work into the hair as you would shampoo, and apply to the grey areas first.
Step 2: For hair with little or no grey, wait 25 minutes with the mixture in your hair. For grey hair, leave on for an additional 15-20 minutes.
Step 3: Rinse. Add a small amount of warm water to your hair and lather. Then rinse with warm water until the water runs clear.
Step 4: Apply the Shine Protection Conditioner and massage into the hair. Leave on for 2 minutes before rinsing with warm water until the water runs clear.
Step 1: Apply the product using the applicator, press the color mixture immediately onto dry, unwashed hair. Gently work into the hair as you would shampoo, and apply to the grey areas first.
Step 2: For hair with little or no grey, wait 25 minutes with the mixture in your hair. For grey hair, leave on for an additional 15-20 minutes.
Step 3: Rinse. Add a small amount of warm water to your hair and lather. Then rinse with warm water until the water runs clear.
Step 4: Apply the Shine Protection Conditioner and massage into the hair. Leave on for 2 minutes before rinsing with warm water until the water runs clear.
INGREDIENTS
1228761 – COLOUR GEL / GEL COULEUR : AQUA•TRIDECETH-2 CARBOXAMIDE MEA•PROPYLENE GLYCOL•HEXYLENE GLYCOL•PEG-2
OLEAMINE•POLYGLYCERYL-4 OLEYL ETHER•OLEYL ALCOHOL•ALCOHOL DENAT.•AMMONIUM HYDROXIDE•POLYGLYCERYL-2 OLEYL
ETHER•OLEIC ACID•SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE•2,4-DIAMINOPHENOXYETHANOL HCl•m-AMINOPHENOL•
SODIUM METABISULFITE•HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL•EUGENOL•THIOGLYCERIN•
TOLUENE-2,5-DIAMINE•AMMONIUM ACETATE•2-METHYLRESORCINOL•LINALOOL•N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE
SULFATE•ALPHA-ISOMETHYL IONONE•EDTA•CITRONELLOL•ERYTHORBIC ACID•PARFUM. (FIL C225244/1)
1152439 – COLOUR OPTIMIZING CRÈME / CRÈME OPTIMISANTE COULEUR : AQUA•HYDROGEN PEROXIDE•CETEARYL ALCOHOL•
SODIUM SALICYLATE•TRIDECETH-2 CARBOXAMIDE MEA•PHOSPHORIC ACID•CETEARETH-25•TETRASODIUM ETIDRONATE•
TETRASODIUM PYROPHOSPHATE•GLYCERIN. (FIL C207711/1)
1087166 K – CARE SUPRÊME CONDITIONER / REVITALISANT CARE SUPRÊME : AQUA•CETEARYL ALCOHOL•GLYCERIN•
BEHENTRIMONIUM CHLORIDE•CANDELILLA CERA•AMODIMETHICONE•CETYL ESTERS•ISOPROPYL ALCOHOL•ALCOHOL DENAT.•
LECITHIN•TOCOPHEROL•SODIUM PCA•OLETH-10•PPG-5-CETETH-20•ETHYLHEXYL SALICYLATE•TRIDECETH-6•CHLORHEXIDINE
DIHYDROCHLORIDE•LIMONENE•CAMELINA SATIVA SEED OIL•LINALOOL•BENZYL ALCOHOL•BENZYL BENZOATE•PHOSPHORIC ACID•
GERANIOL•DISODIUM COCOAMPHODIPROPIONATE•CETRIMONIUM CHLORIDE•BUTYLPHENYL METHYLPROPIONAL•
CITRONELLOL•HEXYL CINNAMAL•AMYL CINNAMAL•PARFUM. (FIL C203213/1)
FREQUENTLY ASKED QUESTIONS
What is L’Oreal Preference haircolor?
Preference’s Color & Shine system creates luminous color with natural-looking highs & lows and beautiful grey coverage. The kit includes a protective Color and Shine Conditioner to help keep hair silky and provide up to 9 weeks of fade-defying color.
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant greys, we recommend using Excellence.
Which L’Oreal Preference shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
What should I use to maintain my hair color?
To maintain your salon-inspired results, we recommend using Everpure Glossing Shampoo and Conditioner.
Reviews
Average Customer Ratings
Quality of Product, 4.5 out of 5
Value of Product, 4.4 out of 5
Customer Images and Videos
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1 to 8 of 5693 Reviews
1 – 8 of 5693 Reviews
Most Recent
1 out of 5 stars.
5A medium ash brown
8 days ago
I always use the 5A medium ash brown hair dye in the past and it always turn into a nice ash medium brown. I recently bought the hair dye and my hair turned out ok, but it got the some red and copper undertones. I dont like the red/copper undertone color on my hair. Wished it was more ashy.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
5 days ago
LeCare
Hi Pearl! We apologize you were not satisfied with the results you achieved with Superior Preference, 5A-Medium Ash Brown. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We apologize for the inconvenience and will pass along your feedback to others in our company for consideration.
1 out of 5 stars.
NOT new and Improved
14 days ago
I have been using Preference for years, and I finally will choose another brand. It is supposed to last 9 weeks according to Loreal, but the color washes out in two weeks. With each shampoo, (twice a week) the color comes off on the towel, and gone in two weeks. The hair has no body because the color does not penetrate. New and improved? I don't think so. Unacceptable. I am very disappointed.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
13 days ago
LeCare
Hi ELGato! Thank you for sharing how you feel about Superior Preference. We apologize for the inconvenience this change has caused. We are committed to bringing our consumers products that meet their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company for consideration.
4 out of 5 stars.
Love it!
a month ago
I've been using L'Oreal hair color for over 40 years. I started with golden blond colors in my 20's and 30's. I had light brown hair so the light colors worked well. In my later years I switched to level 6 reds and I love it. I'm 62 now and tried growing out the gray but I'm back to wanting the red again! My only issue is my hair soaks the color up so I need 2 boxes on hand if my hair is shoulder length.
Originally posted on lorealparisusa.com
1 out of 5 stars.
do you make it anymore
a month ago
I use preference 10NB.. I cannot tell if you make it anymore.. And if the formula is changed, there is no reason for me to continue using it because ... you don't make it anymore.
No, I do not recommend this product.
Originally posted on Superior Preference 3 Dark Brown
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L'Oreal Paris Canada:
a month ago
BEC
Thank you for your review on our Superior Preference 3 Dark Brown. The shade L’Oreal ParisSuperior Preference - 10NB Ultra Natural Blonde is still available and not discontinued, it now has 25% vol developer and upgraded formula. If you would like assistance in finding your perfect shade, please visit our website and chat with a Hair Specialist for immediate assistance. We look forward to hearing from you.
5 out of 5 stars.
Makes hair feel fresh and shiny.
2 months ago
[This review was collected as part of a promotion.] I love this shade of black hair dye. It’s not too dark nor on the brown undertones side. It makes my hair look healthy and shiny after dye and lasts a long time. The instructions and all equipment to dye hair are provided in box for a beautiful touch up.
Originally posted on influenster.com
5 out of 5 stars.
Great alternative for salon
2 months ago
[This review was collected as part of a promotion.] I have some grey hair coming in and this came right on time, it brought back the shininess and covered all the grey hair I had growing in. Quick and simple application, comes with everything needed.
Originally posted on influenster.com
5 out of 5 stars.
Very moisturizing and non drying
2 months ago
[This review was collected as part of a promotion.] My daughter allowed me to play hair stylist. This is a non drying hair color with no mess and wonderful conditioning. She has sensitive skin and it didn’t itch her scalp. Left her hair with great volume and texture.
Originally posted on influenster.com
5 out of 5 stars.
Easy and long lasting
2 months ago
[This review was collected as part of a promotion.] I love L’Oreal hair color, I’ve been using it for years and will continue to use it for this premature grey hair that I have. The application is easy and it doesn’t damage my hair or alter the texture of my curls.
Originally posted on influenster.com
1 – 8 of 5693 Reviews
Reviews
Average Customer Ratings
Quality of Product, 4.5 out of 5
Value of Product, 4.4 out of 5
Customer Images and Videos
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9 to 38 of 5693 Reviews
9 – 38 of 5693 Reviews
Most Recent
1 out of 5 stars.
Inferior Product
2 months ago
I have always been a big fan of Superior Preference by L’Oréal. I used the shade 111 very light beige blonde for well over 15 years. I always received compliments and many believed it was my natural colour ( including professional colourists) When it was discontinued, I consulted L’Oréal and was told to mix 10 and 19 to achieve ( half of each) similar results. The results have not been similar, at all. Very ashy and too dark. I’d also like to add that the new formula was very hard on my scalp. I have never had problems with the old formula. Also, I find that the colour has faded almost on a daily basis. I never had this problem with the old formula.This was not a cheap fix for me. I had to purchase two boxes of colour and now the rest will be disposed of because it is not a suitable product. I would not recommend purchasing Superior Preference.
Originally posted on Superior Preference 10 Very Light Blonde
Helpful?
Response from L'Oreal Paris Canada:
2 months ago
BEC
We are sorry that the Superior Preference, 10 Very Light Blonde did not provide the desired results. We understand how frustrating it can be when a color result is not as expected and apologize for any inconvenience. We invite you to reach out to us at: [email protected]. Please provide as much additional information as possible in your message so we can better assist you.
1 out of 5 stars.
Not Impressed
2 months ago
Used UL61 on medium brown hair with natural highlights and some grey. Did not cover the greys to the color shown, instead turned them purple. Do not use this product if you have grey. Does not advise that on the box.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
2 months ago
LeCare
Hi UL61! Thank you for trying Superior Preference, UL61- Hi Lift Ash Brown. This in not a gray coverage shade of haircolor. It is a lightener that takes dark hair and lightens it to a very light brown. On the front of the box it says "Design to lighten the darkest hair". Your feedback is appreciated and will be shared with others in our company.
4 out of 5 stars.
Discontinued?
3 months ago
Love 10NB. Now I can't find it anywhere. Is this color discontinued? If so what color replaces it?
Originally posted on lorealparisusa.com
5 out of 5 stars.
Radiant red light Aurburn
3 months ago
[This review was collected as part of a promotion.] My on the go color ! It’s the best color ! L’Oréal preference light Aurburn !
Originally posted on lorealparisusa.com
2 out of 5 stars.
Old formula worked better for me
3 months ago
I have used LB01 Extra Light Ash Blonde for years and have loved the results. The new and improved formula did not lighten my hair (normally medium/dark blonde) hardly at all, left uneven color on the gray hairs, and had brassy results. So disappointed! I have been using a purple conditioner to try to mask the brassiness. For me, this is not an improvement.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
3 months ago
LeCare
Hi Jomama! Thank you for sharing how you feel about the new Superior Preference formula, Le Blondissimes, LB01-Extra Light Ash Blonde. We are committed to bringing our consumers products that meets their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars.
Horrible product in every sense
3 months ago
Total waste of time and money. Did not cover my grays. Dried out hair; I’m now left with a patchy stringy mess.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
3 months ago
LeCare
Hi MS77! We apologize for the inconvenience you have experienced after using Superior Preference, 5-Medium Brown. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company. For further assistance, please reach out to us at the 800 number on the box. Case #44948435
3 out of 5 stars.
Great box color Bring back E.L.. Beige Blonde
3 months ago
I have been using Loreal 10NB for years. This time doing my roots I noticed my hair had more of an orange tint to it. I was wondering if I got a defective box..I'm usually satisfied with the hair color and never have an issue. I want a cooler shade. ash seems to give it an ugly grayish color so I tend to stick with the Neutrals. I used to LOVE Extra light Beige blonde, it was discontinued. Any chance of its return?
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
3 months ago
LeCare
Hi MissMissy! Thank you for sharing how you feel about LB03-Extra Light Beige Blonde. We do not have a comparable shade to suggest. If you have dark roots the ash shade is the tone that minimizes the brassiness. We recommend just a root touch up.
4 out of 5 stars.
First blonde color in my hair.
3 months ago
So I bought this product as a brunette girly, and the difference was not really noticeable. However! I’ve always been scared to try lighter colors because I was afraid of hair damage, and this product did amazing! No hair damage! Just treat the hair gently and it came out nice and soft! I wpuld recommend if you wanna do a touch up or a slightly brighter color if you have the same hair color as mine.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Works
3 months ago
[This review was collected as part of a promotion.] This is the color I got because I didn’t bleach my hair I guess. However I love it and it compliments my skin well. My hair still feels the same and I don’t see breakage after use.
Originally posted on influenster.com
5 out of 5 stars.
If you want to color your hair and it look natural
3 months ago
[This review was collected as part of a promotion.] The overall process and application was easy to follow. My scalp didn't feel dry or itch like some other products!
The end result looked very natural and blended very well!
I would recommend this product as the overall process and results were great
Originally posted on influenster.com
1 out of 5 stars.
WHY THE HORRIFIC FORMULA CHANGE?
4 months ago
I have a few grays in my hair, but mainly concentrated at my temple area and a little along my hairline. I have been using Loreal Preference 5G on only these areas for years and it has blended perfectly with the rest of my natural color. My hairdresser even commented many times about
how perfect the color was for me. I have now used the new formula two times and to my horror it's a completely
different color and no longer a match to my natural color. There is now a definite and odd looking line of demarcation from where I just color the small gray areas. There is so much orange to this new color that it's ridiculous. I gave it a second chance and I had the exact same experience. I am begging you to revert back to your previous formula shade in this new line! When I read that
another user's experience with ash brown had also produced the orange tones, I have sadly decided it's time
to look for a different brand. Also, the smell of this new and "improved" line is frighteningly strong and harsh. I am
BEGGING you to revert back to the previous formula, otherwise I feel that you'll lose a lot more of your product users than just me.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
3 months ago
LeCare
Hi thunter! Thank you for reaching out to express your feelings about Superior Preference, 5G-Medium Golden Brown. We are sorry to hear that your color result is warmer/orange tones that expected. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company. We would like to recommend using Excellence Creme, 5-Medium Brown for complete gray coverage.
1 out of 5 stars.
Do not use colour # 17 dark ash blonde
4 months ago
I purchased two boxes of L'Oreal Superior Preference colour 17 ( dark ash blonde) in October 2025 at Walmart for my mother. In October I applied the colour. To my surprise the colour came out with a purple tinge. At first I though maybe we left the dye too long before washing her hair. I coloured her hair again a few days ago and the same thing happened. The colour came out with a purple tinge. I believe there is something wrong the the lot #70Z506. Do not use this product.
Originally posted on Superior Preference 3 Dark Brown
Helpful?
Response from L'Oreal Paris Canada:
4 months ago
BEC
We are sorry that the Superior Preference,3 Dark Brown did not provide the desired results. We understand how frustrating it can be when a color result is not as expected and apologize for any inconvenience. We invite you to reach out to us at: [email protected]. Please provide as much additional information as possible in your message so we can better assist you.
3 out of 5 stars.
Okay
4 months ago
[This review was collected as part of a promotion.] I found that the color was vibrant and rich but it did not last long for me and noticed it would rinse out heavily over time. The smell during application was also a bit strong and I found that the formula is very runny. This made the process a bit difficult. I would choose a different hair dye.
Originally posted on influenster.com
Response from lorealparisusa.com:
4 months ago
LeCare
Hi herbiesreviews_6226! Thank you for trying Superior Preference, 2-Natural Black. We appreciate you sharing that the color result was vibrant, but faded quickly for you, also about the texture and odor! Your feedback is appreciated and will be shared with others in our company.
2 out of 5 stars.
Great brand, defective colour?
4 months ago
I bought this 2 weeks ago, and it is already fading from my natural light blonde hair. I use this brand exclusively and used the red in the summer and no issues. I wanted a change for winter but didn't get what I expected. . disappointed.
Originally posted on Superior Preference 6 Light Brown
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Response from L'Oreal Paris Canada:
4 months ago
BEC
We are sorry that the Superior Preference, 6 Light Brown did not provide the desired results. We understand how frustrating it can be when a color result is not as expected and apologize for any inconvenience. We invite you to reach out to us at: [email protected]. Please provide as much additional information as possible in your message so we can better assist you.
5 out of 5 stars.
Great coverage
4 months ago
[This review was collected as part of a promotion.] L'Oreal permanent hair color was easy to use it was mess free the only thing I did do was protect the counter. I used two kits for my medium size hair and let it process for 25 minutes rinsing was just as easy with Luke water and used their conditioner for step 3 results were beautiful full coverage and even tone and no damage to hair.
Originally posted on influenster.com
1 out of 5 stars.
New formula is terrible
4 months ago
I've used this dye monthly for many years. I stocked up my supply and recently realized they've changed the formula. The old formula made my hair heavenly soft, but after using the new formula, my hair is dry and unruly. I can barely comb through it and I have to use so much conditioner and leave in detangler that my hair requires more frequent washing, which fades the color faster. I'm researching other hair color brands now because I can't continue to use this L'Oreal product. It's a shame, as the old formula was fantastic and the color was amazing for me.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
4 months ago
consumer care center
Hi Vespertilo, We are sorry to hear about the experience you had with Feria Hair Color. We would like to speak with you about your experience, please give us a call @ L'Oreal 800-631-7358 M-F 9:00am-5:30pm ET for assistance and provide case #44359105. Please have the product with you when you call, we look forward to speaking with you.
1 out of 5 stars.
Formula change, ruined this color.
4 months ago
have used this shade for years and the NEW formula is awful. My hair turned brassy and reddish/orange instead of ash brown. It looks nothing like the box or the old version. I wasted my money and now I have to fix my hair. Please bring back the old formula , this one does NOT deliver an ash tone.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
4 months ago
LeCare
Hi Lilly! We are sorry to hear that you are achieving brassy tones with Superior Preference, 5A-Medium Ash Brown. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Your feedback is appreciated and will be shared with others in our company.
3 out of 5 stars.
Nice floral smell, but coverage left a lot to be d
5 months ago
[This review was collected as part of a promotion.] The best thing about this product was that it didn’t have the harsh ammonia smell like other dyes. However, the grey coverage was not great and the color faded after a week. I wouldn’t buy this again.
Originally posted on influenster.com
Response from lorealparisusa.com:
5 months ago
LeCare
Hi schmamy324_2305. Thank you for reaching out to L'Oreal and sharing your comments on the Preference Hair Color. Feedback from our consumers is very important to us and helps us improve all of our products! We appreciate you sharing your experience. We thank you for giving this product a try as we will be passing on your comments to others in our team. Since your color faded so quickly it is safe to re-color 48 hours after your last application if your hair feels healthy. We recommend trying our Excellence Creme #5 instead. We hope you continue using our products!
4 out of 5 stars.
Aaaaaamazing
5 months ago
[This review was collected as part of a promotion.] I picked the wrong shade, therefore did not personally use this product, but I did give assistance using it on a friend. The mixing phase was very simple, it created the perfect creamy texture. It was very easy to apply, there was no runny mix, it enveloped every strand perfectly. It was way easier to rinse out than a lot of hair dyes I've used, didn't take forever. When all was said and done the color looked amazing on my friend. Over time there was very little fading, the color lasted longer than I expected. After using this on my friend, I had to go get my own box of the shade that works best for me. I 100% recommend.
Originally posted on influenster.com
3 out of 5 stars.
Easy to use
5 months ago
[This review was collected as part of a promotion.] Easy to apply! Great at covering roots. The product had a low odor and the ending color had a good shine. The products color faded somewhat quickly however.
Originally posted on influenster.com
Response from lorealparisusa.com:
5 months ago
LeCare
Hi captivated406_5735! Thank you for taking the opportunity to try Superior Pfererence, 2-Natural Black. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars.
LOREAL SHAME!!!!
5 months ago
Shame that loreal changed formula and cheating loyal customers. Hair color which has been working for years but no longer works. Stop cheating and read all the customer feedback in the recent months.SHAME!!!
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
5 months ago
LeCare
Hi Kathy! Thank you for reaching out about the Superior Preference Fade Defying Shine Permanent Hair Color. As consumers ourselves, we understand how frustrating it can be when you have high hopes for a product and result in being disappointed. We are very sorry to hear that it did not meet your expectations. While this is very upsetting to hear, we appreciate you bringing this to our attention in order to understand where we can improve. We invite you to give us a call for a personal recommendation based on your individual hair needs. Feel free to give us a call at 800-322-2036, M-F 9:00am – 7:00pm ET. We apologize for any inconvenience this may have caused.
3 out of 5 stars.
Color didn't last
5 months ago
I love the color but it within three days, the gray showed through. It's now been three weeks and I need to color my hair again. I usually use Excellence Creme my color was sold out so I decided to try Preference. I'm going to stick with Excellence Creme. It usually lasts six weeks.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
5 months ago
LeCare
Hi Marianne! Thank you for contacting L'OREAL PARIS. We are sorry you did not receive the color results you were expecting from the Superior Preference. While Preference can cover gray, our recommended hair color for coverage on resistant, hard-to-cover gray hair is our Excellence Creme. We suggest that you try Excellence to get a better longevity of your color result!
3 out of 5 stars.
Average
5 months ago
[This review was collected as part of a promotion.] I received the L’Oreal Paris Preference Permanent hair color. The results were great when I first colored it but soon after the color faded fast from the sun and my hair had a lot of red and orange hues which I did not care for. The color did not hold for long. The process was easy and straight forward but hoping for better results.
Originally posted on influenster.com
Response from lorealparisusa.com:
5 months ago
LeCare
Hi sophiek58_1254! Thank you for taking the opportunity to try Superior Preference, 4-Dark Brown. We are committed to bringing our consumers products that meets their needs and expectations. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars.
This updated formula has totally destroyed my hair
5 months ago
I'veBeenUsing LB02every6WeeksFor1yAfterLB12hasGone
No, I do not recommend this product.
Originally posted on Superior Preference LB02 Ultra Light Natural Blonde
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L'Oreal Paris Canada:
5 months ago
BEC
We are sorry that the Superior Preference LB02 Ultra Light Natural Blonde did not provide the desired results. We understand how frustrating it can be when a color result is not as expected and apologize for any inconvenience. We invite you to reach out to us at: [email protected]. Please provide as much additional information as possible in your message so we can better assist you.
5 out of 5 stars.
Perfect for me
5 months ago
Love this color. Easy to apply. I get a lot of compliments on this color.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Great product
5 months ago
[This review was collected as part of a promotion.] Great product that left my hair feeling Suprisingly conditioned after a color. This left my hair feeling soft and didn’t seem to act like a box dye. I would absolutely use this again.
Originally posted on influenster.com
5 out of 5 stars.
I want to try it again!
5 months ago
[This review was collected as part of a promotion.] Wow! I was not expecting these results! My hair is so shiny! My husband helped me apply it but I think I could have done on my own. There was absolutely no mess, it was so easy and the payoff is incredible! I love it! The texture is not runny and it didn’t feel runny. It was a thicker formula but easy to work with.
Originally posted on influenster.com
5 out of 5 stars.
Please don’t get rid of it! Or change it!
5 months ago
Bring this shade back! Quit discontinuing shades!!
Originally posted on lorealparisusa.com
5 out of 5 stars.
Nice soft color
6 months ago
[This review was collected as part of a promotion.] I liked the non-chemical smell of this product. The application was easy and color was true to the photos. I intentionally applied this over some blonde highlights as I wanted the highlight parts to fade over time to bring dimension into the look. The color holds well for a box dye. The conditioner definitely made it feel soft and not overly dyed.
Originally posted on influenster.com
1 out of 5 stars.
Did not color my hair- at all
6 months ago
I purchased this based on some online research- did an all over color and when it was all done? It didnt do anything! I wonder if the product was somehow defective- this didnt even color the grey hair at my roots and temples. Still VERY grey. I even left the product on a few minutes longer- but nothing.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
5 months ago
LeCare
Hi Stillgrey! Thank you for sharing your experience after using Superior Preference, UL-63 Hi-Lift Gold Brown. You did not achieve gray coverage because it is not promoted for coloring or covering gray! There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. UL63-Hi-Lift Gold Brown, is exclusively for hair that is medium brown to black, which it lightens to the gold brown color, pictured on the front of the box. We do not promote gray coverage on this box! We recommend using Excellence Creme, 6G-Light Golden Brown to cover gray!
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