Your At-Home Hair Colouring Guide

As the #1 hair colour brand, we are here to help as your at-home hair colour advisor. Our online tools and resources are available below to help you dye your hair with confidence and ensure beautiful results.

Try Our Hair Colour Products

Wondering what shade is best suited for you? Use our virtual try on service to try out the shades we have to offer. From black to brown to pink hair dye, there’s a shade for everyone! 

Have a Hair Colour Question?

Call our hair colour experts between Monday to Friday from 9AM – 5PM EST. 


How to Apply

1. Brush out your hair to start to remove all tangles and knots to be able to section the hair with ease.
2. Divide and clip up all your hair into 4 sections from the top of the ear, to the ear and temple, to the temple. If clips are not available braid or twist to control the section.

1. Large combs help to get hair colour to the end of the hair and ensures the saturation is consistent if the hair is coloured from root to ends.

Colour Selection
1. For bold hair colour, you may need a pre-lightening step to achieve bright, bold colour results. I recommend Feria Platinum to pre-lighten the hair.
2. For more natural colour and root touch-ups try to stay with 1-2 levels lighter or darker of your natural hair depending on your desired result.

Expert tips from L’Oreal Paris Hair Expert and Artist Brennen DeMelo

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