Your At-Home Hair Colouring Guide

As the #1 hair colour brand, we are here to help as your at-home hair colour advisor. Our online tools and resources are available below to help you dye your hair with confidence and ensure beautiful results.


Monday - Wednesday 3-6PM EST

Monday - Friday 9AM - 5PM EST

How to dye hair?
Depending on what coloration product you are using, we recommend following the instructions on the pack. Before all colourings, you should always do an allergy test 48 hours prior.
How long does semi-permanent hair dye last?
Semi-Permanent hair dye should wash off after a certain amount of washes. For our Smart Fade Technology with our blue, indigo purple, burgundy, and teal shades in Colorista Semi-Permanent, colour should last for 5-10 shampoos. For our pink shades, colour should last between 4-8 shampoos. For Le Color Gloss, our toning gloss lasts up to 10 days.
Does hair dye expire?
Our Haircolor does not have an expiration date. They have a 3-year shelf life. As long as the product smells okay, and mixes properly, you are okay to use it. Note that the package does not have an expiration date printed. The lot code cannot confirm date manufactured.
How to get hair dye off face/out of skin?
The darker the shade, the more pigment and staining is more obvious. If hair colour is still in hair: when rinsing add water & gently massage stained skin area. The cleansing agents in the shampoo will help remove the staining.

If hair colour is washed out: conditioner or face cream will help to remove the stain.
How to get hair dye out of clothes?
We test our products on hair only and therefore cannot offer a solution for removal. For clothing, we suggest the dry cleaner. For household items, we recommend contacting a professional cleaner or hardware store.
Is it safe to dye your hair while pregnant?
While every ingredient we use in our products is evaluated for safety, we do not specifically test our products on women who are pregnant or nursing.

As there could be certain ingredients that physicians may not recommend for use during pregnancy and nursing, we always recommend that you discuss this with your physician and follow their advice.
How to get hair dye off walls?
If you happen to get hair colour on your wall, immediately wash off with cleaning solution as quickly as you can to prevent staining.
What hair colour suits me?
To find your ideal hair colour match we recommend using our Virtual Try On tool to browse through our catalogue. If you want to speak to our hair colour experts for a shade recommendation, you can live chat with us from 9AM=9PM EST on weekdays and from 11AM-6PM EST on weekends.