DESCRIPTION
The new and improved Superior Preference color is suitable for all hair types and offers beautiful 100% grey hair coverage, with color that won't fade for 9 weeks. Thanks to a higher concentration of dyes, this permanent color offers a color that lasts longer and offers exceptional shine!
IF YOU'RE LOOKING FOR YOUR USUAL HAIR COLOUR, FOLLOW THESE STEPS TO FIND YOUR SHADE AND NEW STYLE
L'Oréal Paris Superior Préférence hair color is the perfect way to achieve salon-quality color at home. With its non-fading color and high-impact shine system, Superior Préférence Permanent Hair Color delivers up to 9 weeks of long-lasting color that won't fade or fade in the wash. The gel oil formula is easy to apply and leaves hair soft and silky. Available in over 50 luminous shades, Superior Préférence is sure to have a shade that's perfect for you.
MORE DETAILS
- Salon-quality hair color at home: L'Oréal Paris Superior Préférence dye offers beautiful 100% grey hair coverage and up to 9 weeks of color without fading thanks to a higher concentration of dyes.
- New Anti-Fade System: Superior Préférence features a new anti-fade system for rich, long-lasting hair tones.
- Anti-drip texture: Our new gel oil formula has an anti-drip texture that provides better adhesion to the hair.
- Shine Protect Conditioner: When dye is used with Shine Protect Conditioner, hair feels soft and silky to the touch.
- Luminous shades: Superior Preference permanent hair colour is available in over 50 luminous shades that cover a wide spectrum of different tones.
HOW TO USE
48 hours before coloring, do the allergy test.
Step 1: Apply the product using the applicator, press the color mixture immediately onto dry, unwashed hair. Gently work into the hair as you would shampoo, and apply to the grey areas first.
Step 2: For hair with little or no grey, wait 25 minutes with the mixture in your hair. For grey hair, leave on for an additional 15-20 minutes.
Step 3: Rinse. Add a small amount of warm water to your hair and lather. Then rinse with warm water until the water runs clear.
Step 4: Apply the Shine Protection Conditioner and massage into the hair. Leave on for 2 minutes before rinsing with warm water until the water runs clear.
Step 1: Apply the product using the applicator, press the color mixture immediately onto dry, unwashed hair. Gently work into the hair as you would shampoo, and apply to the grey areas first.
Step 2: For hair with little or no grey, wait 25 minutes with the mixture in your hair. For grey hair, leave on for an additional 15-20 minutes.
Step 3: Rinse. Add a small amount of warm water to your hair and lather. Then rinse with warm water until the water runs clear.
Step 4: Apply the Shine Protection Conditioner and massage into the hair. Leave on for 2 minutes before rinsing with warm water until the water runs clear.
INGREDIENTS
1183685 – COLOUR GEL / GEL COULEUR : AQUA•TRIDECETH-2 CARBOXAMIDE MEA•PROPYLENE GLYCOL•HEXYLENE GLYCOL•PEG-2
OLEAMINE•POLYGLYCERYL-4 OLEYL ETHER•OLEYL ALCOHOL•ALCOHOL DENAT.•AMMONIUM HYDROXIDE•POLYGLYCERYL-2 OLEYL
ETHER•OLEIC ACID•SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE•2,4-DIAMINOPHENOXYETHANOL HCl•m-AMINOPHENOL•
SODIUM METABISULFITE•EUGENOL•AMMONIUM ACETATE•N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE•LINALOOL•
p-PHENYLENEDIAMINE•ALPHA-ISOMETHYL IONONE•RESORCINOL•EDTA•CITRONELLOL•ERYTHORBIC ACID•PARFUM. (FIL C224302/1)
1152439 – COLOUR OPTIMIZING CRÈME / CRÈME OPTIMISANTE COULEUR : AQUA•HYDROGEN PEROXIDE•CETEARYL ALCOHOL•
SODIUM SALICYLATE•TRIDECETH-2 CARBOXAMIDE MEA•PHOSPHORIC ACID•CETEARETH-25•TETRASODIUM ETIDRONATE•
TETRASODIUM PYROPHOSPHATE•GLYCERIN. (FIL C207711/1)
1087166 K – CARE SUPRÊME CONDITIONER / REVITALISANT CARE SUPRÊME : AQUA•CETEARYL ALCOHOL•GLYCERIN•
BEHENTRIMONIUM CHLORIDE•CANDELILLA CERA•AMODIMETHICONE•CETYL ESTERS•ISOPROPYL ALCOHOL•ALCOHOL DENAT.•
LECITHIN•TOCOPHEROL•SODIUM PCA•OLETH-10•PPG-5-CETETH-20•ETHYLHEXYL SALICYLATE•TRIDECETH-6•CHLORHEXIDINE
DIHYDROCHLORIDE•LIMONENE•CAMELINA SATIVA SEED OIL•LINALOOL•BENZYL ALCOHOL•BENZYL BENZOATE•PHOSPHORIC ACID•
GERANIOL•DISODIUM COCOAMPHODIPROPIONATE•CETRIMONIUM CHLORIDE•BUTYLPHENYL METHYLPROPIONAL•
CITRONELLOL•HEXYL CINNAMAL•AMYL CINNAMAL•PARFUM. (FIL C203213/1)
FREQUENTLY ASKED QUESTIONS
What is L’Oreal Preference haircolor?
Preference’s Color & Shine system creates luminous color with natural-looking highs & lows and beautiful grey coverage. The kit includes a protective Color and Shine Conditioner to help keep hair silky and provide up to 9 weeks of fade-defying color.
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant greys, we recommend using Excellence.
Which L’Oreal Preference shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
What should I use to maintain my hair color?
To maintain your salon-inspired results, we recommend using Everpure Glossing Shampoo and Conditioner.
Reviews
Average Customer Ratings
Quality of Product, 4.5 out of 5
Value of Product, 4.4 out of 5
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1 to 8 of 5751 Reviews
1 – 8 of 5751 Reviews
Most Recent
5 out of 5 stars.
long last
52 minutes ago
[This review was collected as part of a promotion.] I usually dye me hair with other brand hair color and i try this and surprise me so much this L’Oreal París Superior long last in my hair is easy to prepare and apply and looks really good so shine and perfect.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Doesn't dry hair out
4 days ago
[This review was collected as part of a promotion.] I love this product. I didn't do my entire head, I just did highlights with this color and it turned out so pretty such a nice shade of blonde, and it didn't dry out my hair, that is an important factor.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Great coverage for my grays
4 days ago
[This review was collected as part of a promotion.] I love this L’Oréal hair dye. It keeps my grays covered for months and leaves my hair feeling silky and smooth. It is so easy to use, I can even have my husband help me with it!!
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Works good
4 days ago
[This review was collected as part of a promotion.] This worked pretty good, I previously had blonde hair already, but I would say this color was more of a strawberry blonde. The conditioner that came in it made my hair feel nice afterwards..
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
It has good coverage
5 days ago
[This review was collected as part of a promotion.] I went from a very light hair color to this black color in one application. The formula was very easy to apply. It doesn’t leave your hair feeling stringy or dry at all. I’d recommend this brand if you need extra coverage like having gray hair or blonde like I did. Doesn’t have a weird smell either.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Love
5 days ago
[This review was collected as part of a promotion.] It was so easy. The color is beautiful. It makes my hair feel hydrated and looks amazing. Will continue to be buying this and maybe try different colors.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Covers grey good
6 days ago
[This review was collected as part of a promotion.] This did not stain my skin and came of with water easily, it was a creamy thick texture and stuck to the hair and not run while applying this. The dye didn’t have a horrible smell but just a smudge. It covered my grey hair where most hair coloring does not.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Easy to use, natural shine
6 days ago
[This review was collected as part of a promotion.] Didn't have a bad chemical smell. Easy to mix and so happy the top was a screw top. I hate having to cut the top. As you can see in my pictures it gives a natural shine and I love the conditioner that is included. Smells great and my hair feels and looks amazing
Yes, I recommend this product.
Originally posted on lorealparisusa.com
1 – 8 of 5751 Reviews
Reviews
Average Customer Ratings
Quality of Product, 4.5 out of 5
Value of Product, 4.4 out of 5
Customer Images and Videos
Filter Reviews
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Locale
9 to 38 of 5751 Reviews
9 – 38 of 5751 Reviews
Most Recent
4 out of 5 stars.
It’s a good brand
6 days ago
[This review was collected as part of a promotion.] It wasn’t messy at all went on great I do leave it one for a little longer than it says but the color was a dark brown it was nice the only thing I would change is the smell is awful
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Natural color
7 days ago
I’ve been using the 9A shade for over 25 years and continue to get compliments on the color, even from professional stylists.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Color nice
7 days ago
[This review was collected as part of a promotion.] The odor is ok that is not too strong at all. The application is smooth and easy to apply thoroughly. My hair not too dry after dying process maybe because its content good conditioning
Yes, I recommend this product.
Originally posted on lorealparisusa.com
4 out of 5 stars.
Great coverage
8 days ago
[This review was collected as part of a promotion.] Product was easy to apply and color set in really fast. The smell was pleasant and not over powering. The package was easy to open and secure. Would recommend
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Great at home hair color
8 days ago
[This review was collected as part of a promotion.] This L'oreal Hair Color Dark Brown is easy to use. The set comes with everything needed. It covered up the grays I had & freshened up my hair color without drying it out. The conditioner it comes with smells really good & topped it off making my hair feel soft.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Great color!!
9 days ago
[This review was collected as part of a promotion.] If your looking for a rich, glossy black, this shade is giving! 😍 I love the deep, luxurious color and the shine it promises. Perfect for that sleek, fresh color look! 🖤✨ Definitely one to consider for your next hair refresh!
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Loreal Paris Superior Preference Rich Luminous Fade Defying Color
10 days ago
[This review was collected as part of a promotion.] Loreal Paris Superior Preference hair color in shade 2 Natural Black is such a beautiful color. The hair color is more a gel like texture so it didn't really drip every where which is awesome! It covered my white hairs so well. I barely got any on my skin which other products usually do but this Loreal one did not. It was super easy rinsing the product out. And the conditioner made my hair so soft after. This is my new favorite hair dye!
Yes, I recommend this product.
Originally posted on lorealparisusa.com
4 out of 5 stars.
Great coverage and beautiful color refresh!
10 days ago
[This review was collected as part of a promotion.] I purposely chose a lighter blonde shade because I wanted to lighten my hair and freshen up my color without going completely blonde. I’m really happy with how it turned out! One thing I really like about this dye it’s how nicely it lathers, making it easy to work through my hair. It also didn’t leave my hair feeling dry which is a huge plus. The coverage was great I like how it gave my hair a lighter, refreshed look while still keeping some warmth. Overall I’m really pleased with the results.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Great color match!
10 days ago
[This review was collected as part of a promotion.] The color is natural and my hair feels soft and has a beautiful overall tone. It is easy to apply & the cleanup is fast. This gives me the same results as going to a salon for a fraction of the price.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Loved it
10 days ago
[This review was collected as part of a promotion.] I loved how easy it was to set up the color and do my hair for myself. The process was simple and the instructions were very clear. The mixture didn't smell badly like some dyed do. I was able to get the desired colour I wanted and washing off was also simple. Using the conditioner packet left my hair super soft.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
This wasn’t the one for me
10 days ago
[This review was collected as part of a promotion.] My roots came out light and my grays didn’t fully cover . Hair felt soft but dull, no shine as promised . Not for fully gray coverage. This wasn’t the one for me
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Good
11 days ago
[This review was collected as part of a promotion.] Love L’Oreal superior. I feel the color lasts longer than other brands. Easy to apply, box comes with gloves for easy application. I will repurchase.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
I love L’oréal: It left my hair soft and shiny with a beautiful result 💕
11 days ago
[This review was collected as part of a promotion.] I love using L’oréal hair dye. The application was simple and the color turned out even with a natural finish. The best part and what I like the most is that after washing my hair ; it felt súper soft and shiny. I was very satisfied with the result; the color looked vibrant without making my hair feel weighed down. The color felt comportable in my scalp with No irritation during
the application. Also when I apply the conditioner the scent of the hair at the end is really lovely.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Good quality color
12 days ago
[This review was collected as part of a promotion.] I have used L’Oreal for years and shade 9 natural blonde, never disappoints. The instructions are clear and easy to follow, application itself is simple- the gel formula goes on evently and does not drip, so there is very little mess. The color stays reach and radiant for weeks without fading. Highly recommend!
Yes, I recommend this product.
Originally posted on lorealparisusa.com
4 out of 5 stars.
Shiny hair after use.
12 days ago
[This review was collected as part of a promotion.] The product is really good for covering gray and I love how shiny my hair is after use. The only downside is the ammonia. It made my eyes water while applying and while rinsing my hair. Other than that I’ll recommend this. The conditioner smells really good. I put it on the roots first and then all over my hair.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Awesome
13 days ago
[This review was collected as part of a promotion.] The application was easy to use and it came with a conditioning cream. I used to cover gray hairs and it did cover all of them without fading. I like the shine that it provided to my hair. Overall, I love this hair box and I got it in medium brown.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Beautiful color , shiny finish and long -lasting
14 days ago
[This review was collected as part of a promotion.] Good product. I loved color. Full coverage .. shiny and silky looking. Does a great job! Easy to use, lasts up to 6 weeks at least in my hair .Beautiful
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Gorgeous, long-lasting color with incredible shine and complete root coverage!
14 days ago
[This review was collected as part of a promotion.] I am really impressed with the Loreal Superior Preference Permanent Hair Color. The instructions were easy to follow, making the application process straightforward from start to finish. It gave excellent root/gray coverage and blended seamlessly. During development, the gel formula stayed in place without dripping and it rinsed out cleanly. The included conditioner is fantastic it left my hair feeling so soft, silky and healthy with a gorgeous shine that lasted for weeks. Super reliable hair dye!
Yes, I recommend this product.
Originally posted on lorealparisusa.com
4 out of 5 stars.
High shine hair box dye
15 days ago
[This review was collected as part of a promotion.] This beautiful color was amazing to use, although it did not show up too well on my hair, I do believe it will work best if hair is bleached or already a similar color.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
4 out of 5 stars.
Prefer L’oreal Excellence
16 days ago
[This review was collected as part of a promotion.] The L’Oreal Paris Superior Preference hair dye is okay but i prefer the L’oreal Excellence hair dye to this one. The first thing I noticed is that there was no comb attachment and no shampoo included. I do prefer the gloves in this packaging as well as the size of the product because I believe it is larger in size. I did not like the fact that this product was stinging almost the whole time that the dye sat in my hair. Also when I washed the dye out my hair felt like hay and I had to put most of the provided conditioner into it. I didn’t mind this product but will be going back to the L’oreal Excellence hair dye.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
8 days ago
LeCare
Hi SophiaA! Thank you for taking the opportunity to try Superior Preference, 2-Natural Black. We are committed to bringing our consumers products that meet their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
5 out of 5 stars.
L’Oréa paris
16 days ago
[This review was collected as part of a promotion.] This is a ir hair dye l have always used ; it is easy to apply, comes in very convenient packaging , has a very fresh scent during application , and the instructions are clear and simple and its sturdy box
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Beautiful color
16 days ago
[This review was collected as part of a promotion.] I love this hair dye the quality is great it’s easy to use , and it comes in high quality packaging .the results are incredible as is its longevity.I highly recommend
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
DIY product with excellent result!
17 days ago
[This review was collected as part of a promotion.] L’Oreal Paris Superior Preference is home use hair coloring product . Very easy to use with great result afterwards. Kit includes everything you need from gloves to hair conditioner. Step by spend instructions explaining how to use it. After I was done my hair looked multiple shades which I really liked. Hair feels slick and soft.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
4 out of 5 stars.
Strong smell, but good coverage
17 days ago
[This review was collected as part of a promotion.] The packaging and instructing were perfect: I love the black gloves that are included. The smell is a bit stronger than I remember box dye being, but overall very good product. It washed out nicely and the hair still felt soft afterwards.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
3 out of 5 stars.
Good hair color but not the best
17 days ago
[This review was collected as part of a promotion.] This is a nice hair color. It gives nice shine. It comes with a color gloves also. It might be good for others too. I might purchase it again. Packaging is also good
Yes, I recommend this product.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
12 days ago
LeCare
Hi there! Thank you for taking the opportunity to try Superior Preference, 2-Natural Black. We are committed to bringing our consumers products that meet their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
5 out of 5 stars.
Looks like I just stepped out of the salon
17 days ago
[This review was collected as part of a promotion.] I love L'Oreal Paris Preference hair color in Medium Ash Blonde. My hair always looks great after using this brand, and it's super easy to prepare with zero spillage while coloring. The conditioner is amazing and leaves my hair feeling so soft. I especially love how the ash tones down my hair color. Oh and bye bye grays. I will definitely use this color and brand again.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
It's a good option for coloring your hair at home.
17 days ago
[This review was collected as part of a promotion.] I tried the L’Oréal Paris Superior Preference hair color in medium brown 5, and I love how it leaves my hair looking rich, shiny, and natural. The kit includes everything needed for coloring at home, and the conditioner helps leave my hair feeling soft and smooth. However, the hair dye has a very strong smell, which can be unpleasant during the application.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Excellent results
17 days ago
[This review was collected as part of a promotion.] I really like the L’Oréal Paris Superior Preference hair color kit! . It comes whit everything you need to color your hair at home , including the color gel , developer crème , and shine - protect conditioner.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Overall its and excellent hair color.
17 days ago
[This review was collected as part of a promotion.] I love loreal hair color. The color came out beautiful, rich and vibrant and it gave a natural coverage. It made my hair look smooth and shiny. It’s easy to use the instructions are simple.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
L'Oreal hair dye
17 days ago
[This review was collected as part of a promotion.] I would highly recommend the L'Oreal Paris Superior preference hair dye! This dye was quick and easy to use. You apply it to your dry hair and then wait 25 minutes to rinse out and then condition for 2 minutes. The guy did an amazing job and covering and I still had extra left over in the bottle. I also loved how this guy did not stain your countertop or tub when rinsing out and applying. I highly will recommend this product and I will be purchasing this product in the future
Yes, I recommend this product.
Originally posted on lorealparisusa.com
9 – 38 of 5751 Reviews
