Platinum blonde has been a popular shade of blonde hair colour for years. Bleaching hair at home is always easier if your natural hair colour falls within the lighter end of the hair colour spectrum—until now! In the first of what is an easy-to-follow two-step process, the new L’Oréal Paris Feria Hyper Bleach Platinum allows brunettes to achieve a blonde ambition and experience incredible lightening results from the comfort of their home. Designed for use on dark hair bases starting from dark brown, the innovative new formula is custom-blended by our master colourist and contains an advanced lightening system that lifts hair colour to our highest level yet – an outstanding eight levels! What does this mean for your naturally dark hair? An intense platinum shade with the highest clarity and conditioning result – we’re talking icy hues with crystalline qualities. And now you won’t have to compromise hair texture either. This formula is all about achieving a shimmering platinum hue that also leaves hair five times stronger. No dull, flat finish or brittleness and no odor. In each hair bleach kit, you’ll find everything you need to complete the first step of your DIY makeover, including Developer Crème, Bleaching Powder and Hyper Lightening Crème. It also contains a pair of colourist gloves and an insert with step-by-step instructions so you’ll know exactly what to mix together as well as application tips and notes on timing. To help neutralize and balance out the platinum-blonde, each kit contains a tube of Purple Conditioner, which minimizes brassiness after each use.
Once you’ve lightened your brunette locks to your desired platinum hue, you’re ready for step two. This is an important part of the process, because it’s the step that not all people are aware of in order to perfect the blonde. After using L’Oréal Paris Feria Hyper Bleach Platinum it’s important to use the at-home hair toner, L’Oréal Paris Power Toner. Here’s why: The process of lightening hair removes natural melanin from strands, and the remaining shade can carry unwanted warm orange or yellow tones that have a brassy quality. Enter hair toner, which neutralizes brassiness and finishes off the lightening process so that hair ends up with a covetable hue. In a salon, professional colour services include the use of hair toner to finish the job of lightening hair. You can also book in for a toner-only appointment to refresh and de-brass a lighter shade in between colour appointments. L’Oréal Paris’ new Feria Power Toner, will help you achieve the salon-inspired toning service at-home with ease! The ammonia-free formula is designed for use on all blondes, including anyone with salon highlights, balayage or ombré hair colour, and is available in three shades so you can get the shade you desire. Choose Ice Blonde to add cooling ash tones and achieve an ultra-icy blonde finish or go the Pearl Blonde route, which adds iridescent tones for a soft pearl-blonde finish. If a soft beige-blonde finish suits you best, opt for Champagne Blonde to add cooling neutral tones. Each hair toner kit contains Toning Developer Crème and Toning Colour as well as gloves and instructions—everything you need in order to learn how to perfect the toning treatment at home. The fast-acting formula tones in just five minutes (it’s speedy!), with results that last up to three weeks. In a few short minutes, this vital second step is done and your bleach-blonde transformation is complete!
P.S. If you spot your new shade changing (totally expected—all hair dye does), you can refresh with at-home hair toner as needed. Each cooling shade is also blended with conditioning polymers to nourish and strengthen lightened strands. Using L’Oréal Paris Power Toner on its own is one of those game-changing at-home hair colour solutions that can help recapture softer, smoother and shinier platinum-blonde hair in a flash.
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