Upgrade to Superior Preference. Our new unique liquid-gel formula delivers the same extraordinary luminous colour, but improving from 8 weeks of coverage to the new 9 weeks of fade-defying colour.
Buy now Superior Preference
FOLLOW THE STEP BY STEP GUIDE TO IDENTIFY YOUR SHADE AND TO FIND YOUR NEW MODEL
Step 1 :
What hair color are you looking for?
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document.addEventListener("DOMContentLoaded", function (event) {
const element = document.getElementsByClassName('oap_hairdiagStart_divbtn');
if (element.length > 0) {
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if (qrUtmfound == 2) {
let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href");
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"@type": "WebPage",
"speakable":
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"url": "https://www.lorealparis.ca/en-ca/superior-preference"
}
document.addEventListener("DOMContentLoaded", function (event) {
const element = document.getElementsByClassName('oap_hairdiagStart_divbtn');
if (element.length > 0) {
let urlParams = new URLSearchParams(window.location.search);
if (urlParams != "" || urlParams != null) {
var keyValuepairs = urlParams.toString().split('&');
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if (item === "utm_source=pos" || item === "utm_medium=qrcode") {
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if (qrUtmfound == 2) {
let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href");
let relocUpdatedurl = relocHref + window.location.search;
document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl);
}
}
}
});
Take note of your hair color number and click here
Step 3 :
BROWN COLLECTION
Step 2 :
Scroll through the carrousel to find your shade
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"url": "https://www.lorealparis.ca/en-ca/superior-preference"
}
document.addEventListener("DOMContentLoaded", function (event) {
const element = document.getElementsByClassName('oap_hairdiagStart_divbtn');
if (element.length > 0) {
let urlParams = new URLSearchParams(window.location.search);
if (urlParams != "" || urlParams != null) {
var keyValuepairs = urlParams.toString().split('&');
var qrUtmfound = 0;
keyValuepairs.forEach(function (item, index) {
if (item === "utm_source=pos" || item === "utm_medium=qrcode") {
qrUtmfound++;
}
});
if (qrUtmfound == 2) {
let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href");
let relocUpdatedurl = relocHref + window.location.search;
document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl);
}
}
}
});
Take note of your hair color number and click here
Step 3 :
RED COLLECTION
Step 2 :
Scroll through the carrousel to find your shade
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"url": "https://www.lorealparis.ca/en-ca/superior-preference"
}
document.addEventListener("DOMContentLoaded", function (event) {
const element = document.getElementsByClassName('oap_hairdiagStart_divbtn');
if (element.length > 0) {
let urlParams = new URLSearchParams(window.location.search);
if (urlParams != "" || urlParams != null) {
var keyValuepairs = urlParams.toString().split('&');
var qrUtmfound = 0;
keyValuepairs.forEach(function (item, index) {
if (item === "utm_source=pos" || item === "utm_medium=qrcode") {
qrUtmfound++;
}
});
if (qrUtmfound == 2) {
let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href");
let relocUpdatedurl = relocHref + window.location.search;
document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl);
}
}
}
});
Take note of your hair color number and click here
Step 3 :
BLACK COLLECTION
Step 2 :
Scroll through the carrousel to find your shade
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"@context": "https://schema.org/",
"@type": "WebPage",
"speakable":
{
"@type": "SpeakableSpecification",
"cssSelector": ["speakable-content"]
},
"url": "https://www.lorealparis.ca/en-ca/superior-preference"
}
document.addEventListener("DOMContentLoaded", function (event) {
const element = document.getElementsByClassName('oap_hairdiagStart_divbtn');
if (element.length > 0) {
let urlParams = new URLSearchParams(window.location.search);
if (urlParams != "" || urlParams != null) {
var keyValuepairs = urlParams.toString().split('&');
var qrUtmfound = 0;
keyValuepairs.forEach(function (item, index) {
if (item === "utm_source=pos" || item === "utm_medium=qrcode") {
qrUtmfound++;
}
});
if (qrUtmfound == 2) {
let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href");
let relocUpdatedurl = relocHref + window.location.search;
document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl);
}
}
}
});
Take note of your hair color number and click here
Step 3 :
Q&A ON SUPERIOR PREFERENCE
HOW LONG DOES THIS HAIR COLOUR LAST?
Superior Preference hair color is a permanent hair dye with up to 9 weeks of fade-defying colour and shine.
CAN I USE THIS TO COVER MY GREY ROOTS?
Superior Preference provides up to 100% grey coverage. If you are hesitating between two shades, choose the lightest between the two. This color will work great even if you have a lot of grey hair.
HOW DO I CHOOSE THE RIGHT SHADE?
To choose the right hair shade: 1) Choose your new color from blonde, brown, black and red. 2) Choose whether you want a lighter or darker colour from our 50 shades. 3) Choose your reflect from a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base color.
I AM NOT ABLE TO FIND THE SHADE I USED TO USE. HOW CAN I FIND IT ?
The Superior Preference formula has been improved and the hair models on our packaging have changed. Use our steps-by-steps shade guide above to find your new model.
see all questions