SUPERIOR PREFERENCE HAIR DYE
Upgrade to Superior Preference. Our new unique liquid-gel formula delivers the same extraordinary luminous colour, but improving from 8 weeks of coverage to the new 9 weeks of fade-defying colour.
FOLLOW THE STEP BY STEP GUIDE TO IDENTIFY YOUR SHADE AND TO FIND YOUR NEW MODEL
Step 1 :
What hair color are you looking for?
BLONDE COLLECTION
Step 2 :
Scroll through the carrousel to find your shade
BROWN COLLECTION
Step 2 :
Scroll through the carrousel to find your shade
RED COLLECTION
Step 2 :
Scroll through the carrousel to find your shade
BLACK COLLECTION
Step 2 :
Scroll through the carrousel to find your shade
Q&A ON SUPERIOR PREFERENCE
HOW LONG DOES THIS HAIR COLOUR LAST?
Superior Preference hair color is a permanent hair dye with up to 9 weeks of fade-defying colour and shine.
CAN I USE THIS TO COVER MY GREY ROOTS?
Superior Preference provides up to 100% grey coverage. If you are hesitating between two shades, choose the lightest between the two. This color will work great even if you have a lot of grey hair.
HOW DO I CHOOSE THE RIGHT SHADE?
To choose the right hair shade:
1) Choose your new color from blonde, brown, black and red.
2) Choose whether you want a lighter or darker colour from our 50 shades.
3) Choose your reflect from a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base color.
1) Choose your new color from blonde, brown, black and red.
2) Choose whether you want a lighter or darker colour from our 50 shades.
3) Choose your reflect from a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base color.
I AM NOT ABLE TO FIND THE SHADE I USED TO USE. HOW CAN I FIND IT ?
The Superior Preference formula has been improved and the hair models on our packaging have changed. Use our steps-by-steps shade guide above to find your new model.
