Upgrade to Superior Preference. Our new unique liquid-gel formula delivers the same extraordinary luminous colour, but improving from 8 weeks of coverage to the new 9 weeks of fade-defying colour.
Buy now Superior Preference
FOLLOW THE STEP BY STEP GUIDE TO IDENTIFY YOUR SHADE AND TO FIND YOUR NEW MODEL
Take note of your hair color number and click here
Step 3 :
Q&A ON SUPERIOR PREFERENCE
HOW LONG DOES THIS HAIR COLOUR LAST?
Superior Preference hair color is a permanent hair dye with up to 9 weeks of fade-defying colour and shine.
CAN I USE THIS TO COVER MY GREY ROOTS?
Superior Preference provides up to 100% grey coverage. If you are hesitating between two shades, choose the lightest between the two. This color will work great even if you have a lot of grey hair.
HOW DO I CHOOSE THE RIGHT SHADE?
To choose the right hair shade: 1) Choose your new color from blonde, brown, black and red. 2) Choose whether you want a lighter or darker colour from our 50 shades. 3) Choose your reflect from a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base color.
I AM NOT ABLE TO FIND THE SHADE I USED TO USE. HOW CAN I FIND IT ?
The Superior Preference formula has been improved and the hair models on our packaging have changed. Use our steps-by-steps shade guide above to find your new model.
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