Keratin Hair Treatments: Worth the Hype?

There’s no doubt that keratin hair treatments have exploded in popularity recently. The sleek, shiny results and immediate frizz elimination has people everywhere flocking to the salon chair for this intensive straightening procedure. The results can be dramatic and well-worth it for some – releasing even the tightest curls and turning them into smooth, sleek tresses that will turn heads.

The key ingredient in this treatment is obviously keratin. Keratin is a protein that serves as the building block of hair. Adding keratin to your hair care routine ensures that your hair strands will remain strong.

So how does it work? The keratin treatment process uses a mixture of protein keratin and straightening agents which your hair is soaked in for about 20 minutes. After this, you go through an intense blow drying and flat ironing session to help lock in the style. The treatment can last for 3 months when performed correctly. All of this can happen in a single appointment making it great for people looking for long-term results.

Keratin treatments aren’t for everyone though. Many versions of the treatment can contain harsh chemicals that release formaldehyde gas when activated which could potentially be detrimental to your health with prolonged exposure. Unfortunately, it’s necessary to help achieve the flat-ironed look that’s associated with a keratin hair treatment. Because of this, it’s important to do your research and ask what sorts of chemicals are in the treatment your stylist is recommending. Additionally, always read reviews and do your research before committing to such a drastic procedure to ensure you’re protecting yourself.

The process also involves some major downtime as well. You won’t be able to touch your hair for 3 days after the treatment – something to keep in mind if you’re getting ready for a big event. No washing, no clipping, and no ponytails or you’ll risk an irreversible hair dent. 

If you go ahead with a keratin hair treatment, it’s important to regularly nourish your hair to keep it looking smooth and frizz-free after your salon visit. Our recommendation? A hair mask like L’Oréal Paris Dream Lengths Savior Mask infused with keratin and castor oil to help keep your lengths looking fabulous. Use it once a week to keep your hair looking nourished, healthy, and radiant.

If you’re looking to add some keratin to your routine but don’t feel like going to the extremes of a keratin hair treatment, you can also explore in-shower options that you can use daily to help banish frizz and stretch your lengths. Enter L’Oréal Paris Dream Lengths Sleek Shampoo and Conditioner. With a dream cocktail of Keratin and Cocoa butter, the smoothing shampoo and conditioner cleanse hair while loosening unwanted bends, for sleeker lengths that are easier to style. Pair this with our Frizz Eraser Serum to provide heat protection and an additional keratin boost while you flat iron to help make you long hair dreams come true.

No matter which keratin treatment you choose, we’re sure you’ll love the results. Just make sure to do your homework first!

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