Product Details
New & Improved Superior Preference hair dye is suitable for all hair types and provides beautiful 100% grey coverage with up to 9 weeks of fade-defying color. Thanks to a higher concentration of dyes, this permanent hair dye has color that lasts longer, delivering a high-impact shine!
L'Oreal Paris Superior Preference hair dye is the perfect way to achieve a salon-quality hair color at home. With its fade-defying color and high impact shine system, Superior Preference permanent hair color provides up to 9 weeks of long-lasting color that won't fade or wash out. The oil-in-gel formula is easy to apply and leaves hair feeling soft and silky. Available in over 50 luminous shades, Superior Preference is sure to have a shade that's perfect for you.
- Salon Quality Hair Colour At-Home: L'Oreal Paris Superior Preference Hair Dye provides beautiful 100% grey coverage with up to 9 weeks of fade-defying color thanks to higher concentration of dyes.
- New Fade-Defying System: Superior Preference is powered by a new fade-defying system for long-lasting rich hair tones.
- No-Drip Texture: Our new oil-in-gel formula has a no-drip texture which offers better hair adherence.
- Shine Protect Conditioner: When used with the Shine Protect Conditioner, hair will be left soft and silky to the touch.
- Luminous Shades: Superior Preference permanent hair color is available in over 50 luminous shades that range across a wide spectrum of different tones.
Product Details
1205460 – COLOUR GEL / GEL COULEUR : AQUA•TRIDECETH-2 CARBOXAMIDE MEA•PROPYLENE GLYCOL•HEXYLENE GLYCOL•PEG-2 OLEAMINE•POLYGLYCERYL-4 OLEYL
ETHER•OLEYL ALCOHOL•ALCOHOL DENAT.•POLYGLYCERYL-2 OLEYL ETHER•AMMONIUM HYDROXIDE•OLEIC ACID•SODIUM DIETHYLAMINOPROPYL
COCOASPARTAMIDE•p-PHENYLENEDIAMINE•2,4-DIAMINOPHENOXYETHANOL HCL•m-AMINOPHENOL•HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE)
HCL•EUGENOL•AMMONIUM ACETATE•AMMONIUM THIOLACTATE•N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE•LINALOOL•ALPHA-ISOMETHYL
IONONE•RESORCINOL•EDTA•CITRONELLOL•ERYTHORBIC ACID•PARFUM (FIL C234990/1)
1152439 – COLOUR OPTIMIZING CRÈME / CRÈME OPTIMISANTE COULEUR : AQUA•HYDROGEN PEROXIDE•CETEARYL ALCOHOL•SODIUM SALICYLATE•TRIDECETH-2
CARBOXAMIDE MEA•PHOSPHORIC ACID•CETEARETH-25•TETRASODIUM ETIDRONATE•TETRASODIUM PYROPHOSPHATE•GLYCERIN (FIL C207711/3)
1087166K – CARE SUPRÊME CONDITIONER / REVITALISANT CARE SUPRÊME : AQUA•CETEARYL ALCOHOL•GLYCERIN•BEHENTRIMONIUM CHLORIDE•CANDELILLA
CERA•AMODIMETHICONE•CETYL ESTERS•ISOPROPYL ALCOHOL•ALCOHOL DENAT.•LECITHIN•TOCOPHEROL•SODIUM PCA•OLETH-10•PPG-5-CETETH-20•ETHYLHEXYL
SALICYLATE•TRIDECETH-6•CHLORHEXIDINE DIHYDROCHLORIDE•LIMONENE•CAMELINA SATIVA SEED OIL•LINALOOL•BENZYL ALCOHOL•BENZYL BENZOATE•PHOSPHORIC
ACID•GERANIOL•DISODIUM COCOAMPHODIPROPIONATE•CETRIMONIUM CHLORIDE•BUTYLPHENYL METHYLPROPIONAL•CITRONELLOL•HEXYL CINNAMAL•AMYL
CINNAMAL•PARFUM (FIL C203213/1)
Usage Text
How to dye hair:
Perform the allergy test 48 hours before coloring.
Step 1: Use the applicator to apply the product. Immediately squeeze the color mixture onto dry, unwashed hair. Gently work through the hair as you would with shampoo, focusing on grey areas first.
Step 2: Leave the mixture in your hair for 25 minutes if your hair has little or no grey. For grey hair, leave on for an additional 15 to 20 minutes.
Step 3: Rinse thoroughly. Add a small amount of warm water to create a lather, then rinse with warm water until the water runs clear.
Step 4: Apply the Shine Protect Conditioner and massage it into the hair. Leave on for 2 minutes before rinsing with warm water until the water runs clear.
Ingredients
FREQUENTLY ASKED QUESTIONS
What is L’Oreal Preference haircolor?
Preference’s Color & Shine system creates luminous color with natural-looking highs & lows and beautiful grey coverage. The kit includes a protective Color and Shine Conditioner to help keep hair silky and provide up to 9 weeks of fade-defying color.
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant greys, we recommend using Excellence.
Which L’Oreal Preference shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
What should I use to maintain my hair color?
To maintain your salon-inspired results, we recommend using Everpure Glossing Shampoo and Conditioner.
