DESCRIPTION
- Salon-quality hair color at home: L'Oréal Paris Superior Préférence dye offers beautiful 100% grey hair coverage and up to 9 weeks of color without fading thanks to a higher concentration of dyes.
- New Anti-Fade System: Superior Préférence features a new anti-fade system for rich, long-lasting hair tones.
- Anti-drip texture: Our new gel oil formula has an anti-drip texture that provides better adhesion to the hair.
- Shine Protect Conditioner: When dye is used with Shine Protect Conditioner, hair feels soft and silky to the touch.
- Luminous shades: Superior Preference permanent hair colour is available in over 50 luminous shades that cover a wide spectrum of different tones.
MORE DETAILS
HOW TO USE
48 hours before coloring, do the allergy test.
Step 1: Apply the product using the applicator, press the color mixture immediately onto dry, unwashed hair. Gently work into the hair as you would shampoo, and apply to the grey areas first.
Step 2: For hair with little or no grey, wait 25 minutes with the mixture in your hair. For grey hair, leave on for an additional 15-20 minutes.
Step 3: Rinse. Add a small amount of warm water to your hair and lather. Then rinse with warm water until the water runs clear.
Step 4: Apply the Shine Protection Conditioner and massage into the hair. Leave on for 2 minutes before rinsing with warm water until the water runs clear.
Step 1: Apply the product using the applicator, press the color mixture immediately onto dry, unwashed hair. Gently work into the hair as you would shampoo, and apply to the grey areas first.
Step 2: For hair with little or no grey, wait 25 minutes with the mixture in your hair. For grey hair, leave on for an additional 15-20 minutes.
Step 3: Rinse. Add a small amount of warm water to your hair and lather. Then rinse with warm water until the water runs clear.
Step 4: Apply the Shine Protection Conditioner and massage into the hair. Leave on for 2 minutes before rinsing with warm water until the water runs clear.
INGREDIENTS
1205460 – COLOUR GEL / GEL COULEUR : AQUA•TRIDECETH-2 CARBOXAMIDE MEA•PROPYLENE GLYCOL•HEXYLENE GLYCOL•PEG-2 OLEAMINE•POLYGLYCERYL-4 OLEYL
ETHER•OLEYL ALCOHOL•ALCOHOL DENAT.•POLYGLYCERYL-2 OLEYL ETHER•AMMONIUM HYDROXIDE•OLEIC ACID•SODIUM DIETHYLAMINOPROPYL
COCOASPARTAMIDE•p-PHENYLENEDIAMINE•2,4-DIAMINOPHENOXYETHANOL HCL•m-AMINOPHENOL•HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE)
HCL•EUGENOL•AMMONIUM ACETATE•AMMONIUM THIOLACTATE•N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE•LINALOOL•ALPHA-ISOMETHYL
IONONE•RESORCINOL•EDTA•CITRONELLOL•ERYTHORBIC ACID•PARFUM (FIL C234990/1)
1152439 – COLOUR OPTIMIZING CRÈME / CRÈME OPTIMISANTE COULEUR : AQUA•HYDROGEN PEROXIDE•CETEARYL ALCOHOL•SODIUM SALICYLATE•TRIDECETH-2
CARBOXAMIDE MEA•PHOSPHORIC ACID•CETEARETH-25•TETRASODIUM ETIDRONATE•TETRASODIUM PYROPHOSPHATE•GLYCERIN (FIL C207711/3)
1087166K – CARE SUPRÊME CONDITIONER / REVITALISANT CARE SUPRÊME : AQUA•CETEARYL ALCOHOL•GLYCERIN•BEHENTRIMONIUM CHLORIDE•CANDELILLA
CERA•AMODIMETHICONE•CETYL ESTERS•ISOPROPYL ALCOHOL•ALCOHOL DENAT.•LECITHIN•TOCOPHEROL•SODIUM PCA•OLETH-10•PPG-5-CETETH-20•ETHYLHEXYL
SALICYLATE•TRIDECETH-6•CHLORHEXIDINE DIHYDROCHLORIDE•LIMONENE•CAMELINA SATIVA SEED OIL•LINALOOL•BENZYL ALCOHOL•BENZYL BENZOATE•PHOSPHORIC
ACID•GERANIOL•DISODIUM COCOAMPHODIPROPIONATE•CETRIMONIUM CHLORIDE•BUTYLPHENYL METHYLPROPIONAL•CITRONELLOL•HEXYL CINNAMAL•AMYL
CINNAMAL•PARFUM (FIL C203213/1)
FREQUENTLY ASKED QUESTIONS
What is L’Oreal Preference haircolor?
Preference’s Color & Shine system creates luminous color with natural-looking highs & lows and beautiful grey coverage. The kit includes a protective Color and Shine Conditioner to help keep hair silky and provide up to 9 weeks of fade-defying color.
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant greys, we recommend using Excellence.
Which L’Oreal Preference shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
What should I use to maintain my hair color?
To maintain your salon-inspired results, we recommend using Everpure Glossing Shampoo and Conditioner.
