Upgrade to Superior Preference the fade-defying colour by L’Oréal Paris. The unique liquid-gel formula delivers extraordinary luminous colour for up to eight weeks. Choose from over 50 luminous shades.
Preference’s Superior Fade-Defying Colour & Shine System creates luminous, cool colour full of reflects, with natural-looking highs & lows, & optimal grey coverage. Ultra cool blondes created with the perfect mix of cool dyes; with ashy and pearlescent reflects, for a cool and pure blonde. Now up to 6 weeks of anti-brass with our purple conditioner. Cool Blondes formula enriched with purple dyes to neutralize unwanted yellow undertones week after week. From root to tip, rich and luminous colour won’t turn dull or brassy.
Ingredients
AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN
Usage
1. Mix colour & apply all over
2. Leave on for 25 minutes
3. Rinse out with warm water
4. Condition with Anti-Brass Purple conditioner and use once a week to avoid unwanted yellow and orange tones
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"description":"At the moment, for many, spiraling prices mean making choices. At L’Oréal Paris, we want to make hair color accessible for all and give you amazing results without all the expense that comes with a trip to the salon. To keep your hair looking its best on a tighter budget, we’ve come up with some hair color tips to inspire you. By spacing out (or eliminating) often expensive hairdresser appointments and opting for a DIY approach, you can achieve salon-like results at home without stretching your budget - whether you’re looking for a sleek glossy texture, rich uniform color or a subtle ombre effect."
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