Hero Article 2

BECAUSE YOU’RE WORTH IT To celebrate 50 years of self-worth, our spokespersons have some new lessons of worth for you.

For 50 years, L'Oréal Paris has been delivering this message that does so much good and that each of us can and must make our own: “Because I'm worth it.” To celebrate, what better opportunity to give a voice to these women and men who, behind their success, hide weaknesses, but above all strengths. In each of these videos, these spokespersons give their personal testimony and lay themselves bare. Because whatever their background, whatever their origins, their ages and their successes, the truth always triumphs: yes, each of them, each of us, we're worth it.