L'Oréal Paris Superior Preference Permanent Hair Dye - 664 Dark Red Brown

L'Oreal Paris Superior Preference hair dye is the perfect way to achieve a salon-quality hair color at home. With its fade-defying color and high impact shine system, Superior Preference permanent hair color provides up to 9 weeks of long-lasting color that won't fade or wash out. The oil-in-gel formula is easy to apply and leaves hair feeling soft and silky. Available in over 50 luminous shades, Superior Preference is sure to have a shade that's perfect for you.

- Salon Quality Hair Colour At-Home: L'Oreal Paris Superior Preference Hair Dye provides beautiful 100% grey coverage with up to 9 weeks of fade-defying color thanks to higher concentration of dyes.

- New Fade-Defying System: Superior Preference is powered by a new fade-defying system for long-lasting rich hair tones

- No-Drip Texture: Our new oil-in-gel formula has a no-drip texture which offers better hair adherence

- Shine Protect Conditioner: When used with the Shine Protect Conditioner, hair will be left soft and silky to the touch

- Luminous Shades: Superior Preference permanent hair color is available in over 50 luminous shades that range across a wide spectrum of different tones. 

How to dye hair:

Perform the allergy test 48 hours before coloring.

Step 1: Use the applicator to apply the product. Immediately squeeze the color mixture onto dry, unwashed hair. Gently work through the hair as you would with shampoo, focusing on grey areas first.

Step 2: Leave the mixture in your hair for 25 minutes if your hair has little or no grey. For grey hair, leave on for an additional 15 to 20 minutes.

Step 3: Rinse thoroughly. Add a small amount of warm water to create a lather, then rinse with warm water until the water runs clear.

Step 4: Apply the Shine Protect Conditioner and massage it into the hair. Leave on for 2 minutes before rinsing with warm water until the water runs clear.