Preference’s Superior Fade-Defying Colour & Shine System creates luminous, cool colour full of reflects, with natural-looking highs & lows, & optimal grey coverage. Ultra cool blondes created with the perfect mix of cool dyes; with ashy and pearlescent reflects, for a cool and pure blonde. Now up to 6 weeks of anti-brass with our purple conditioner. Cool Blondes formula enriched with purple dyes to neutralize unwanted yellow undertones week after week. From root to tip, rich and luminous colour won’t turn dull or brassy.
