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AS OFFICIAL PARTNER OF THE PARIS FASHION WEEK, L’ORÉAL PARIS WILL HOST ITS ANNUAL PUBLIC RUNWAY SHOW IN FRONT OF THE EIFFEL TOWER, IN CELEBRATION OF WOMEN’S EMPOWERMENT

On September 28th, at 3pm, Place Joffre will transform into an open-air stage where beauty, fashion and self-expression come together. Set between the Eiffel Tower and the École Militaire, L’Oréal Paris’ iconic public runway show invites women to Express Their Worth, celebrating women’s empowerment, inclusivity, freedom, confidence and sisterhood.

Le Defile Spotlight Section

Because You're worth the spotlight

On September 29 at 3PM L’Oréal Paris transforms the Hôtel de Ville into a stage that honors what truly matters — the empowering feeeling of knowing you're worth it. In the heart of Paris, during Fashion Week, we bring together beauty, fashion and feminism to shine a spotlight on the power of self-worth.

This year's runway show reimagines the iconic French motto to a new lens: Liberté. Egalité. Sororité, a powerful celebration of sisterhood and solidarity. Because believing in yourself isn't a luxury, it should be a given.

As the official partner of Paris Fashion Week, L’Oréal Paris invites the world to witness a night where every step down the runway reaffirms the simple truth: you are worth it.

On stage we invited a powerful line-up of ambassadors who embody strength and confidence: Kendall Jenner, Helen Mirren, Eva Longoria, Cindy Bruna, Ariana Greenblatt, Gillian Anderson, Andie Macdowell, Marie Bochet, Aja Naomi King, Luma Grothe, and more still to come.