FOR ITS 9TH EDITION OF LE DÉFILÉ, L’ORÉAL PARIS CELEBRATED WOMEN & THE BOUNDLESS POTENTIAL OF SELF-WORTH IN A TRIBUTE TO WOMEN’S EMPOWERMENT & DIVERSE BEAUTY

Continuing to bring its vision of beauty to Paris’ most emblematic sites, L’Oréal Paris, official Paris Fashion Week partner, hosted its 2026 runway show Place Joffre. In front of the iconic Iron’s Lady, the Eiffel Tower, the Défilé highlighted the best of beauty thanks to state-of-the-art looks presented to all, with 3000 guests from the public attending the show. Express Your Worth: An Empowered Message for Women All Over the World The message of the show, “Express Your Worth,” was designed to inspire all women, along with the brand’s family of fearless ambassadors, to unapologetically show up in the world as they want. To be the women they want to be. This statement plays on the brand’s world-renowned tagline “Because You’re Worth It”. These four powerful words reflect the brand’s mission to value self-confidence and give every woman the power to express their worth; to take the place they deserve in society and make change happen.