L'Oréal Paris Superior Preference Permanent Hair Dye - 40 Deep Brown

1 Box of Superior Preference 40 Deep Brown
  • Swatch of the Superior Preference 40 Deep Brown
  • Hair before and after using Superior Preference 40 Deep Brown
  • Old and new packaging of Superior Preference showcasing the new and improved formula
  • New and improved formula of superior preference with oile in gel formula and approved by salon lover
  • Is it for you ? 100 % grey coverage, 9 weeks of fade-defying color, rich and luminous color
  • The hair dye includes a developer cream, a color gel and a shine protect conditionner
Product Details
New & Improved Superior Preference hair dye is suitable for all hair types and provides beautiful 100% grey coverage with up to 9 weeks of fade-defying color. Thanks to a higher concentration of dyes, this permanent hair dye has color that lasts longer, delivering a high-impact shine!

 LOOKING AT YOUR HABITUAL HAIR COLOR, FOLLOW THE STEP BY STEP GUIDE TO IDENTIFY YOUR SHADE AND TO FIND YOUR NEW MODEL

L'Oreal Paris Superior Preference hair dye is the perfect way to achieve a salon-quality hair color at home. With its fade-defying color and high impact shine system, Superior Preference permanent hair color provides up to 9 weeks of long-lasting color that won't fade or wash out. The oil-in-gel formula is easy to apply and leaves hair feeling soft and silky. Available in over 50 luminous shades, Superior Preference is sure to have a shade that's perfect for you.

- Salon Quality Hair Colour At-Home: L'Oreal Paris Superior Preference Hair Dye provides beautiful 100% grey coverage with up to 9 weeks of fade-defying color thanks to higher concentration of dyes.

- New Fade-Defying System: Superior Preference is powered by a new fade-defying system for long-lasting rich hair tones.

- No-Drip Texture: Our new oil-in-gel formula has a no-drip texture which offers better hair adherence.

- Shine Protect Conditioner: When used with the Shine Protect Conditioner, hair will be left soft and silky to the touch.

- Luminous Shades: Superior Preference permanent hair color is available in over 50 luminous shades that range across a wide spectrum of different tones.


Ingredients
1183878 – COLOUR GEL / GEL COULEUR : AQUA•TRIDECETH-2 CARBOXAMIDE MEA•PROPYLENE GLYCOL•HEXYLENE GLYCOL•PEG-2 OLEAMINE•POLYGLYCERYL-4 OLEYL ETHER•OLEYL ALCOHOL•ALCOHOL DENAT.•AMMONIUM HYDROXIDE•POLYGLYCERYL-2 OLEYL ETHER•OLEIC ACID•SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE•2,4-DIAMINOPHENOXYETHANOL HCL•m-AMINOPHENOL •SODIUM METABISULFITE•HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL•EUGENOL•AMMONIUM ACETATE•N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE•LINALOOL•p-PHENYLENEDIAMINE•ALPHA-ISOMETHYL IONONE•RESORCINOL•EDTA•CITRONELLOL•ERYTHORBIC ACID•PARFUM (FIL C235227/1) 1152439 – COLOUR OPTIMIZING CRÈME / CRÈME OPTIMISANTE COULEUR : AQUA•HYDROGEN PEROXIDE•CETEARYL ALCOHOL•SODIUM SALICYLATE•TRIDECETH-2 CARBOXAMIDE MEA•PHOSPHORIC ACID•CETEARETH-25•TETRASODIUM ETIDRONATE•TETRASODIUM PYROPHOSPHATE•GLYCERIN (FIL C207711/3) 1087166K – CARE SUPRÊME CONDITIONER / REVITALISANT CARE SUPRÊME : AQUA•CETEARYL ALCOHOL•GLYCERIN •BEHENTRIMONIUM CHLORIDE•CANDELILLA CERA•AMODIMETHICONE•CETYL ESTERS•ISOPROPYL ALCOHOL•ALCOHOL DENAT.•LECITHIN•TOCOPHEROL•SODIUM PCA•OLETH-10•PPG-5-CETETH-20•ETHYLHEXYL SALICYLATE•TRIDECETH-6 •CHLORHEXIDINE DIHYDROCHLORIDE•LIMONENE•CAMELINA SATIVA SEED OIL•LINALOOL•BENZYL ALCOHOL•BENZYL BENZOATE•PHOSPHORIC ACID•GERANIOL•DISODIUM COCOAMPHODIPROPIONATE•CETRIMONIUM CHLORIDE•BUTYLPHENYL METHYLPROPIONAL•CITRONELLOL•HEXYL CINNAMAL•AMYL CINNAMAL•PARFUM (FIL C203213/1)
Usage Text

How to dye hair:

Perform the allergy test 48 hours before coloring.

Step 1: Use the applicator to apply the product. Immediately squeeze the color mixture onto dry, unwashed hair. Gently work through the hair as you would with shampoo, focusing on grey areas first.

Step 2: Leave the mixture in your hair for 25 minutes if your hair has little or no grey. For grey hair, leave on for an additional 15 to 20 minutes.

Step 3: Rinse thoroughly. Add a small amount of warm water to create a lather, then rinse with warm water until the water runs clear.

Step 4: Apply the Shine Protect Conditioner and massage it into the hair. Leave on for 2 minutes before rinsing with warm water until the water runs clear.


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Hair Color Concierge

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40 Deep Brown
L'Oréal Paris Superior Preference
Permanent Hair Dye - 40 Deep Brown
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