NO TO STREET HARASSMENT!
With A lipstick is not a yes, women make their voices heard without even saying a word.
AVAILABLE IN STORES AT THE BELOW RETAILERS
![EN](/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/en.png?w=260&rev=80bcfccba3f541779039bbb2ee09a518&hash=DAB580BA162B130AB2130D03B531F3A368389BCF 260w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/en.png?w=320&rev=80bcfccba3f541779039bbb2ee09a518&hash=813B9A1545A754CC790E9F7792BB7EF55171D24E 320w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/en.png?w=660&rev=80bcfccba3f541779039bbb2ee09a518&hash=0765578C077FACE1AD05461EDF54998C9136C895 660w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/en.png?w=700&rev=80bcfccba3f541779039bbb2ee09a518&hash=3F595ADB68A83A1FCCB721DADD83E821B6077475 700w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/en.png?w=810&rev=80bcfccba3f541779039bbb2ee09a518&hash=3FDBF9A9F854B690167307D2762DE41CF5744638 810w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/en.png?w=910&rev=80bcfccba3f541779039bbb2ee09a518&hash=5BFC8BA1C2BE84AFE74FC4E0BAD6AD1B9F7DE712 910w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/en.png?w=1170&rev=80bcfccba3f541779039bbb2ee09a518&hash=C4DA6375921029F4141572697102CAFCD00CE027 1170w)
Stand Up, a worthy cause, by L’Oréal Paris
80% of women have already experienced sexual harassment in public spaces*. This global issue couldn’t be ignored by a brand that has always championed women empowerment and supported them to realize their self-worth. For this reason, L’Oréal Paris is committed to Stand Up Against Street Harassment globally. Together with its international NGO partner, Right to Be, L’Oréal Paris is fueling a training dynamic to teach people how to act safely when witnessing or experiencing street harassment: the 5 Ds methodology. These training sessions take place in both public spaces and online at standup-international.com
![](/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/data-standup-2.jpeg?w=260&rev=7e6446a71a38445f94e57cd18a688f72&hash=98BE815C6B66C6007BD5C9E44AB63B3B4CF9E78A 260w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/data-standup-2.jpeg?w=320&rev=7e6446a71a38445f94e57cd18a688f72&hash=970A532ECFFB64EB200263A96ED52927408EB852 320w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/data-standup-2.jpeg?w=660&rev=7e6446a71a38445f94e57cd18a688f72&hash=9EF644D55731B3A0EA3C5ED563376F8F755EC5C8 660w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/data-standup-2.jpeg?w=700&rev=7e6446a71a38445f94e57cd18a688f72&hash=64B7570DD0F129B73DF17C76A7CBBD2CC075E41D 700w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/data-standup-2.jpeg?w=810&rev=7e6446a71a38445f94e57cd18a688f72&hash=8180442B5D5EAA0F13732EB06E39A0DD7181F024 810w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/data-standup-2.jpeg?w=910&rev=7e6446a71a38445f94e57cd18a688f72&hash=941AD10499E91C3FFAAD7248B172D6458088B8B6 910w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/data-standup-2.jpeg?w=1170&rev=7e6446a71a38445f94e57cd18a688f72&hash=7192E0DA9913E97A0EFB10A3990ED0F995998969 1170w)
![Product Lipstick](/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/product-lipstick.jpg?rev=10e31386306745cba9bfb6aaaa6babe6&cx=0.48&cy=0.47&cw=390&ch=390&hash=467B61F760CC36F770697205C2A05104C5D3AC6C)
A limited-edition lipstick to claim the right to respect
To boost its training program further, L’Oréal Paris launches a Colour Riche lipstick in the shade “A lipstick is not a yes” designed to enhance self-worth and allow women to show their rejection of all forms of street harassment. A portion of proceeds will go to Stand Up's charity partner, Right to Be, to train more people.
"With the launch of our limited edition “A LIPSTICK IS NOT A YES”, we invite everyone to Stand Up Against Street Harassment with a bold red lip.”
- Delphine Viguier-Hovasse, Global President of L’Oréal Paris
![Eva Campaign](/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/eva-campaign.jpeg?w=260&rev=ffda0888c952458bb34e092dad003f27&hash=0D087A5DC83BBF1CF5558432E8E3101AD7FE52F3 260w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/eva-campaign.jpeg?w=320&rev=ffda0888c952458bb34e092dad003f27&hash=8712C8CD0101580152019C91C8E82E6809EBBA3C 320w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/eva-campaign.jpeg?w=660&rev=ffda0888c952458bb34e092dad003f27&hash=70A0819F153B1EDE0FF222C462F6AE0E806E3E70 660w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/eva-campaign.jpeg?w=700&rev=ffda0888c952458bb34e092dad003f27&hash=06EF2B05D08C95C5127C953915995B4E9908F572 700w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/eva-campaign.jpeg?w=810&rev=ffda0888c952458bb34e092dad003f27&hash=0585686C82B94762082B84EBA7400F7F0B692961 810w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/eva-campaign.jpeg?w=910&rev=ffda0888c952458bb34e092dad003f27&hash=5AB0ACEF7086B8648F06FC4375F7678CBF3B7FCB 910w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/eva-campaign.jpeg?w=1170&rev=ffda0888c952458bb34e092dad003f27&hash=B8A50D2B7D3C929E44FAB746F39BF543E3112A56 1170w)
JOIN 5Ds FORCES:
Get trained at STANDUP-INTERNATIONAL.COM
![](/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/portraits-d.jpeg?w=260&rev=8f60ae2d413b43c4b38ed79abea19d0b&hash=01D3E2BBA181353C8A1872653A2D1B4B1E877A21 260w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/portraits-d.jpeg?w=320&rev=8f60ae2d413b43c4b38ed79abea19d0b&hash=7CD392A1D1CF3B619BB8B2491036A54BEF5E28C7 320w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/portraits-d.jpeg?w=660&rev=8f60ae2d413b43c4b38ed79abea19d0b&hash=95A6443A56A8340939486CCB3F6B5B22F19B46F9 660w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/portraits-d.jpeg?w=700&rev=8f60ae2d413b43c4b38ed79abea19d0b&hash=F91263BE3AA3893646E6DE8E5924E0FB7D628BE3 700w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/portraits-d.jpeg?w=810&rev=8f60ae2d413b43c4b38ed79abea19d0b&hash=53DC606665ADFEC96DCF07D3A2AA1399A6FB4E94 810w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/portraits-d.jpeg?w=910&rev=8f60ae2d413b43c4b38ed79abea19d0b&hash=A3898A6B98EDF9A5E8BF10C8ED3C643ACD1BAA18 910w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/portraits-d.jpeg?w=1170&rev=8f60ae2d413b43c4b38ed79abea19d0b&hash=E29958BE6E5122E08B81713CFB7D6D507706F65F 1170w)
![](/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/logo-su.jpeg?w=260&rev=fd99bafbe0f8470993b5e8405aed1c64&hash=13429D64470CBE93A569131DFE00F00ABB66DCD6 260w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/logo-su.jpeg?w=320&rev=fd99bafbe0f8470993b5e8405aed1c64&hash=E59EBC28C277E5440590F883060DB94D24123DEC 320w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/logo-su.jpeg?w=660&rev=fd99bafbe0f8470993b5e8405aed1c64&hash=6401AB3B02AEBF3AD1808177A544B859E9430775 660w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/logo-su.jpeg?w=700&rev=fd99bafbe0f8470993b5e8405aed1c64&hash=4E77292774334DFCA831107D0F0E410647DF4520 700w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/logo-su.jpeg?w=810&rev=fd99bafbe0f8470993b5e8405aed1c64&hash=64BF560466EEB0FBAB3D720C4C2EE44A36746A4A 810w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/logo-su.jpeg?w=910&rev=fd99bafbe0f8470993b5e8405aed1c64&hash=E1E38CA0CE1B69C9FA4AAA5CB2E307FE80F6FCF3 910w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/a-lipstick-is-not-a-yes/logo-su.jpeg?w=1170&rev=fd99bafbe0f8470993b5e8405aed1c64&hash=BB41EB0CA39D421FEA6B5FC904FCE9D5E34EDC79 1170w)
5Ds methodology
97% of Stand Up trainees say these 5 simple actions helped them to intervene effectively*
DISTRACT
Pretend to be friends of the harassed person, ask for the time, cause a distraction.
DELEGATE
Find someone in a position of authority or another bystander and ask them to intervene.
DOCUMENT
Either film or write down what is happening where you are and the date and time. Give this to the person being harassed.
DELAY
Check in with the person being harassed. Acknowledge that what happened was not OK. It is definitely not their fault.
DIRECT
Speak up and call the harasser out. Only use Direct at a last resort to prevent violence. Your safety and the safety of the person being harassed comes first.
* L’Oréal Paris’ social impact survey compared interview responses from 1,841 individuals who completed the Stand Up training program to 3,126 interviews among the general population who had not completed the training across the world (France, Indonesia, India, USA). The trainees were asked to answer a series of questions about situations related to street harassment that they experienced before and after they took the Stand Up training.