Le Défilé Walk Your Worth
80% of women have already experienced sexual harassment in public spaces*. This global issue couldn’t be ignored by a brand that has always championed women empowerment and supported them to realize their self-worth. For this reason, L’Oréal Paris is committed to Stand Up Against Street Harassment globally. Together with its international NGO partner, Right to Be, L’Oréal Paris is fueling a training dynamic to teach people how to act safely when witnessing or experiencing street harassment: the 5 Ds methodology. These training sessions take place in both public spaces and online at standup-international.com
To boost its training program further, L’Oréal Paris launches a Colour Riche lipstick in the shade “A lipstick is not a yes” designed to enhance self-worth and allow women to show their rejection of all forms of street harassment. A portion of proceeds will go to Stand Up's charity partner, Right to Be, to train more people.
"With the launch of our limited edition “A LIPSTICK IS NOT A YES”, we invite everyone to Stand Up Against Street Harassment with a bold red lip.”
- Delphine Viguier-Hovasse, Global President of L’Oréal Paris
97% of Stand Up trainees say these 5 simple actions helped them to intervene effectively*
DISTRACT
Pretend to be friends of the harassed person, ask for the time, cause a distraction.
DELEGATE
Find someone in a position of authority or another bystander and ask them to intervene.
DOCUMENT
Either film or write down what is happening where you are and the date and time. Give this to the person being harassed.
DELAY
Check in with the person being harassed. Acknowledge that what happened was not OK. It is definitely not their fault.
DIRECT
Speak up and call the harasser out. Only use Direct at a last resort to prevent violence. Your safety and the safety of the person being harassed comes first.
* L’Oréal Paris’ social impact survey compared interview responses from 1,841 individuals who completed the Stand Up training program to 3,126 interviews among the general population who had not completed the training across the world (France, Indonesia, India, USA). The trainees were asked to answer a series of questions about situations related to street harassment that they experienced before and after they took the Stand Up training.
