Hair Color - Feria Permanent Hair Dye - 40 Deeply Brown

Feria Permanent Hair Color by L'Oréal Paris gives you long lasting shimmering color, now with 40% stronger hair.

L’Oréal Paris Feria multi-faceted permanent hair color delivers precise coloring results. Elevate your style with trending hair colors, all without the damage with NEW Bond Care Technology for up to 40% stronger hair. Vegan drip-defying formula lets you apply all-over color like a pro, suitable for all hair types and textures. 

Feria from Canada’s #1 hair color brand, is a multi-faceted permanent hair color with over 50+ shimmering shades, no appointment required.

- True to Color: Get the look with custom-blended unique shades with 3X highlights, for multi-dimensional, long lasting vibrant hair dye, suitable for all hair types.
- Color Without the Damage: NEW breakthrough Bond Care Technology helps repair strength of weak hair bonds, for up to 40% stronger hair to achieve long-lasting color, all without the damage, with a vegan formula.
- Content : shimmering conditioning color crème, shimmering conditioning developer crème, Bonding Complex complex conditioner, colourist gloves, insert
- Optimal Breakage Defense: Aromatic shimmering serum with oil blend of coconut, linseed and sunflower for extra boost of care. 

Perform allergy test 48 hours before coloring

Step 1 : Pour the shimmering conditioning colour gel & the shimmer serum ampoule into developer bottle and shake well.
Step 2 : Apply the mixture on the mid-lengths and stay away form the scalp (2cm - 1 inch). Saturate thoroughly. Wait for 20 minutes.
Step 3 : Apply remaining mixture to roots, until completely saturated. Wait for 10 minutes.
Step 4 : Rinse the colour.
Step 5 : Apply conditioner & leave in for 2 minutes.
Step 6 : Rinse and style.