DESCRIPTION
Discover L'Oréal Paris Excellence Crème permanent hair dye, our first Triple Care Color routine. This hair colour kit is formulated to provide rich, radiant, long-lasting colour while deeply caring for your hair, regardless of type or texture. The Pro-Keratine complex in the colour creme protects as it colours, ensuring beautiful results from root to tip for any hair type, including brown hair, dark brown hair, or even red hair dye shades.
MORE DETAILS
Flawless Grey Coverage & Lasting Hair Dye: Achieve 100% grey hair coverage with L'Oréal Paris Excellence Crème, a premium permanent hair dye delivering rich, long-lasting hair color; perfect for jet black, brown hair dye, or vibrant red hair dye options for women.
Comprehensive Triple Care System: Our comprehensive Triple Care system protects hair during colouring, cleanses the scalp post-application, and deeply nourishes your hair; an essential step in your routine for sustained hair vitality and vibrant hair color.
Effortless Application & Shade Variety: This advanced L'Oréal Paris hair dye features a non-drip crème formula; perfectly suitable for all hair types with precise comb application; select from over thirty vibrant hair color shades for women, including red, brown, black, and blonde hair dye.
Essential Pre-Use & Post-Care: Read instructions and perform a patch test 48 hours prior to use; wear gloves, mix hair colouring in developer bottle and apply; leave for recommended time, then shampoo out and follow with nourishing conditioner for optimal results.
For All Hair Types and Textures: Excellence Crème is a versatile hair colour for women, suitable for every hair type and texture to achieve your desired shade, from black hair dye and brown hair dye to vibrant red hair dye options.
Comprehensive Triple Care System: Our comprehensive Triple Care system protects hair during colouring, cleanses the scalp post-application, and deeply nourishes your hair; an essential step in your routine for sustained hair vitality and vibrant hair color.
Effortless Application & Shade Variety: This advanced L'Oréal Paris hair dye features a non-drip crème formula; perfectly suitable for all hair types with precise comb application; select from over thirty vibrant hair color shades for women, including red, brown, black, and blonde hair dye.
Essential Pre-Use & Post-Care: Read instructions and perform a patch test 48 hours prior to use; wear gloves, mix hair colouring in developer bottle and apply; leave for recommended time, then shampoo out and follow with nourishing conditioner for optimal results.
For All Hair Types and Textures: Excellence Crème is a versatile hair colour for women, suitable for every hair type and texture to achieve your desired shade, from black hair dye and brown hair dye to vibrant red hair dye options.
HOW TO USE
How to apply the hair colour?
- Do an allergy test 48 hours before using product.
- Apply the Protective Colour Cream and leave on for 25–45 minutes, depending on the desired result.
- Rinse thoroughly.
- Apply the Caring Shampoo and rinse.
- Finish with the Caring Deep Conditioner, then rinse.
INGREDIENTS
Value1: AQUA / WATER / EAU • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • TRIDECETH-2 CARBOXAMIDE MEA • CETEARETH-25 • GLYCERIN • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • SODIUM SALICYLATE
Value2: AQUA / WATER / EAU • AMODIMETHICONE • STEARYL ALCOHOL • HYDROXYPROPYL STARCH PHOSPHATE • ISOPROPYL MYRISTATE • BEHENTRIMONIUM CHLORIDE • CETYL ALCOHOL • PARFUM / FRAGRANCE • PHENOXYETHANOL • TRIDECETH-5 • ISOPROPYL ALCOHOL • TRIDECETH-6 • GLYCERIN • PEG-150 DISTEARATE • CAPRYLYL GLYCOL • PANTHENOL • TRIDECETH-10 • LINALOOL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • ISOEUGENOL • ACETIC ACID • BENZYL ALCOHOL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • PROPYLENE GLYCOL • SOLUBLE COLLAGEN • TRISODIUM EDTA • POTASSIUM SORBATE
Value3: AQUA • CETEARYL ALCOHOL • PROPYLENE GLYCOL • DECETH-3 • LAURETH-12 • AMMONIUM HYDROXIDE • OLETH-30 • HEXADIMETHRINE CHLORIDE • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • ETHANOLAMINE • SILICA DIMETHYL SILYLATE • CI 77891 • p-AMINOPHENOL • m-AMINOPHENOL • 2-AMINO-3-HYDROXYPYRIDINE • 4-AMINO-2-HYDROXYTOLUENE • ASCORBIC ACID • SODIUM METABISULFITE • AMMONIUM THIOLACTATE • 2-METHYLRESORCINOL • 2-METHYL-5-HYDROXYETHYLAMINOPHENOL • DIMETHICONE • PROLINE • p-PHENYLENEDIAMINE • CARBOMER • THREONINE • RESORCINOL • EDTA • PARFUM
Value4: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUM CHLORIDE • PARFUM / FRAGRANCE • CITRIC ACID • HEXYLENE GLYCOL • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERIN • SALICYLIC ACID • GLYCOL DISTEARATE • MICA • LINALOOL • HEXYL CINNAMAL • PEG-100 STEARATE • STEARETH-6 • PHENOXYETHANOL • ISOEUGENOL • COCO-BETAINE • TRIDECETH-3 • CI 77891 / TITANIUM DIOXIDE • BENZYL ALCOHOL • ACETIC ACID • FUMARIC ACID
Value2: AQUA / WATER / EAU • AMODIMETHICONE • STEARYL ALCOHOL • HYDROXYPROPYL STARCH PHOSPHATE • ISOPROPYL MYRISTATE • BEHENTRIMONIUM CHLORIDE • CETYL ALCOHOL • PARFUM / FRAGRANCE • PHENOXYETHANOL • TRIDECETH-5 • ISOPROPYL ALCOHOL • TRIDECETH-6 • GLYCERIN • PEG-150 DISTEARATE • CAPRYLYL GLYCOL • PANTHENOL • TRIDECETH-10 • LINALOOL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • ISOEUGENOL • ACETIC ACID • BENZYL ALCOHOL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • PROPYLENE GLYCOL • SOLUBLE COLLAGEN • TRISODIUM EDTA • POTASSIUM SORBATE
Value3: AQUA • CETEARYL ALCOHOL • PROPYLENE GLYCOL • DECETH-3 • LAURETH-12 • AMMONIUM HYDROXIDE • OLETH-30 • HEXADIMETHRINE CHLORIDE • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • ETHANOLAMINE • SILICA DIMETHYL SILYLATE • CI 77891 • p-AMINOPHENOL • m-AMINOPHENOL • 2-AMINO-3-HYDROXYPYRIDINE • 4-AMINO-2-HYDROXYTOLUENE • ASCORBIC ACID • SODIUM METABISULFITE • AMMONIUM THIOLACTATE • 2-METHYLRESORCINOL • 2-METHYL-5-HYDROXYETHYLAMINOPHENOL • DIMETHICONE • PROLINE • p-PHENYLENEDIAMINE • CARBOMER • THREONINE • RESORCINOL • EDTA • PARFUM
Value4: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUM CHLORIDE • PARFUM / FRAGRANCE • CITRIC ACID • HEXYLENE GLYCOL • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERIN • SALICYLIC ACID • GLYCOL DISTEARATE • MICA • LINALOOL • HEXYL CINNAMAL • PEG-100 STEARATE • STEARETH-6 • PHENOXYETHANOL • ISOEUGENOL • COCO-BETAINE • TRIDECETH-3 • CI 77891 / TITANIUM DIOXIDE • BENZYL ALCOHOL • ACETIC ACID • FUMARIC ACID
FREQUENTLY ASKED QUESTIONS
Is Excellence Crème a permanent hair dye?
Yes. L’Oréal Paris Excellence Crème is a permanent hair dye designed to deliver rich, long-lasting hair colour from root to tip.
Does Excellence Crème provide 100% grey coverage?
Yes. Excellence Crème offers 100% grey hair coverage with even, vibrant results.
What is the Pro-Keratine Complex in Excellence Crème?
The Colour Crème is enriched with Pro-Keratine Complex, which helps protect hair as it colours for beautiful, healthy-looking results.
Is this hair dye suitable for all hair types and textures?
Yes. Excellence Crème permanent hair dye is suitable for all hair types and textures.
What shades are available in Excellence Crème?
Excellence Crème is available in over thirty hair colour shades, including black, brown, red, and blonde options.
DOES IT MATCH MY HAIR TYPE?

Suitable for all hair types
BEFORE & AFTER
Covers 100% of greys, even the most stubborn ones!


Before
After
FEATURED PRODUCTS
Reviews
Average Customer Ratings
Quality of Product, 4.3 out of 5
Value of Product, 4.3 out of 5
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1 to 8 of 2117 Reviews
1 – 8 of 2117 Reviews
Most Recent
1 out of 5 stars.
Not good
7 days ago
Very disappointed. Did nothing to cover any of my gray hair. Says 100% coverage but it barely lightened my hair and all the grays were very much there. My hair looks exactly the same as before I colored it.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
3 days ago
LeCare
Hello, We are sorry to hear Excellence Creme did not cover your gray. We would like to speak to you directly about it. Please call L'Oréal @ 800-631-7358 M-F 9:00am-5:30pm ET, and provide case # 47489408. We look forward to your call!
5 out of 5 stars.
Discontinued color B1 ???? WHY ????
16 days ago
Why discontinue the best selling color in Excellence line ,??? B1 light ash blonde. I have been using Excellence hair color for years, now the best color has been discontinued very very sad 😔
Originally posted on Excellence Creme Aa01 Ultra Light Ash Blonde
Helpful?
Response from L'Oreal Paris Canada:
15 days ago
bec
We understand how disappointing it is when a beloved shade like B1 Light Ash Blonde is discontinued. Decisions to retire shades are made with great care as we evolve our collections to introduce new formulations. We invite you to try Excellence Creme Aa01 Ultra Light Ash Blonde, which is formulated with Ceramide to help protect and strengthen your hair while delivering a beautiful, cool blonde tone. Thank you for your loyal support over the years.
5 out of 5 stars.
My hair looks great!
19 days ago
First time using this product. I liked it! Easy to mix, easy to apply. I was worried I wouldn’t have enough with my long hair but there was plenty. I like the shampoo & conditioner included. Best of all, my hair looks great! Shiny, smooth, perfect coverage especially of my grey, and variations in how the color picked up makes it look very natural! I’ll continue to use this brand and color!
Originally posted on lorealparisusa.com
4 out of 5 stars.
Love the product / why discontinue a color?
19 days ago
I LOVED the shade 5CG-it was perfect for me! It's really disappointing that it seems to be discontinued. Otherwise, this is a great product - love the gray coverage/love the conditioner.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Love the shampoo that comes with it
a month ago
[This review was collected as part of a promotion.] I really like that there was shampoo and conditioner in the box. There wasn’t much of a mess. It’s held up for quite awhile. Love the color. Wish it was have made my hair a little lighter.
Originally posted on lorealparisusa.com
5 out of 5 stars.
AMAZING dye
a month ago
[This review was collected as part of a promotion.] This color came out SO GOOD. I highly recommend this brand. It left my hair so silky smooth and the black color came out completely black and went over my old hair dye. It doesn’t have an overwhelming chemical smell like some dye has. It doesn’t hurt or hurt my skin or scalp. I have sensitive skin and I had zero issues. It came with a little comb to help with coloring. A shampoo that you don’t get anywhere else. And a conditioner.
Originally posted on lorealparisusa.com
3 out of 5 stars.
Not my favorite
a month ago
[This review was collected as part of a promotion.] Just ok but I felt like the color was a bit drab. Smell was strong and took a lot to rinse it out. I felt like it got darker the next day. Maybe I did not rinse well enough.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
a month ago
LeCare
Hi. Thank you for reaching out to L'Oreal and sharing your comments on the Excellence Creme, shade #6, Light Brown. Feedback from our consumers is very important to us and helps us improve all of our products! We appreciate you sharing your experience. We thank you for giving this product a try as we will be passing on your comments to others in our team. We hope you continue using our products!
5 out of 5 stars.
Tried and True
a month ago
[This review was collected as part of a promotion.] This is my first choice for box color. The odor is not overwhelming. I was a little worried when it looked a little blue processing but it is indeed black. As you can see it covered my grey 💯. No damage, dryness or loss of shine. Easy to follow directions. It has been a couple weeks since I colored and no fading as of yet.
Originally posted on lorealparisusa.com
1 – 8 of 2117 Reviews




















