L'Oréal Paris Excellence Crème Permanente Hair Dye, Grey Coverage

  • G15 Dark Chocolate Brown
  • Dark Chocolate Brown
  • Promotional image for L'Oréal Paris Excellence Crème featuring Eva Longoria with voluminous and shiny medium brown hair. The product box for shade F (Medium Brown) is displayed. Text reads: 'Visibly better hair quality than before colouring & 100% grey coverage
  • Side-by-side comparison of the old ('BEFORE') and new ('NOW') packaging for Excellence Crème shade E (Light Brown). The new design highlights the addition of hyaluronic acid to the formula. The headline reads: 'New pack, same shade, now with hyaluronic acid.
  • 3D scientific diagram showing a cross-section of a hair fiber being hydrated by pink hyaluronic acid molecules. The text states this technology provides 'up to 3x more moisture.
  • Before and after photos of a woman with curly hair. The 'Before' image shows natural grey roots and streaks. The 'After' image shows total and uniform coverage with a dark shade. The headline announces '100% Grey Coverage' and specifies 'Real results - No retouching.
  • Detailed presentation of the Excellence Crème box contents: 1) Developer cream, 2) Protective colouring cream, 3) Caring shampoo, and 4) Caring deep conditioner. A graphic explains the three steps of the 'Triple Care' colouring process.
  • Infographic showing the 6 application steps: 1) Mix, 2) Shake, 3) Apply to roots then lengths, 4) Wait for 30 min, 5) Shampoo and rinse, 6) Apply conditioner for 3 min.
  • Image suggesting the use of Magic Root Cover Up spray between Excellence Crème colourings. The Medium Brown hair colour box is shown next to the root concealer spray in the same shade.
DESCRIPTION

Discover L'Oréal Paris Excellence Crème permanent hair dye, our first Triple Care Color routine. This hair colour kit is formulated to provide rich, radiant, long-lasting colour while deeply caring for your hair, regardless of type or texture. The Pro-Keratine complex in the colour creme protects as it colours, ensuring beautiful results from root to tip for any hair type, including brown hair, dark brown hair, or even red hair dye shades.
MORE DETAILS
Flawless Grey Coverage & Lasting Hair Dye: Achieve 100% grey hair coverage with L'Oréal Paris Excellence Crème, a premium permanent hair dye delivering rich, long-lasting hair color; perfect for jet black, brown hair dye, or vibrant red hair dye options for women.
Comprehensive Triple Care System: Our comprehensive Triple Care system protects hair during colouring, cleanses the scalp post-application, and deeply nourishes your hair; an essential step in your routine for sustained hair vitality and vibrant hair color.
Effortless Application & Shade Variety: This advanced L'Oréal Paris hair dye features a non-drip crème formula; perfectly suitable for all hair types with precise comb application; select from over thirty vibrant hair color shades for women, including red, brown, black, and blonde hair dye.
Essential Pre-Use & Post-Care: Read instructions and perform a patch test 48 hours prior to use; wear gloves, mix hair colouring in developer bottle and apply; leave for recommended time, then shampoo out and follow with nourishing conditioner for optimal results.
For All Hair Types and Textures: Excellence Crème is a versatile hair colour for women, suitable for every hair type and texture to achieve your desired shade, from black hair dye and brown hair dye to vibrant red hair dye options.
HOW TO USE
How to apply the hair colour?
  1. Do an allergy test 48 hours before using product.
  2. Apply the Protective Colour Cream and leave on for 25–45 minutes, depending on the desired result.
  3. Rinse thoroughly.
  4. Apply the Caring Shampoo and rinse.
  5. Finish with the Caring Deep Conditioner, then rinse.
INGREDIENTS
1130360 – COLOUR CREME / CRÈME COLORANTE : AQUA•CETEARYL ALCOHOL•PROPYLENE GLYCOL•DECETH-3•LAURETH-12•AMMONIUM HYDROXIDE•OLETH-30•HEXADIMETHRINE CHLORIDE•LAURIC ACID•GLYCOL DISTEARATE•POLYQUATERNIUM-22•ETHANOLAMINE•SILICA DIMETHYL SILYLATE•CI 77891•2,4-DIAMINOPHENOXYETHANOL HCl•m-AMINOPHENOL•p-AMINOPHENOL•2-AMINO-3-HYDROXYPYRIDINE •ASCORBIC ACID•SODIUM METABISULFITE•6-HYDROXYINDOLE•DIMETHICONE•PENTASODIUM PENTETATE•PROLINE•p-PHENYLENEDIAMINE •CARBOMER•THREONINE•RESORCINOL•PARFUM. (FIL C179493/1) 178914U – DEVELOPER CREME / RÉVÉLATEUR CRÈME : AQUA•HYDROGEN PEROXIDE•CETEARYL ALCOHOL•TRIDECETH-2 CARBOXAMIDE MEA•CETEARETH-25•GLYCERIN•PENTASODIUM PENTETATE•SODIUM STANNATE•TETRASODIUM PYROPHOSPHATE •PHOSPHORIC ACID. (FIL K12836/24) 1087179D – CONDITIONER / REVITALISANT : AQUA•CETEARYL ALCOHOL•GLYCERIN•BEHENTRIMONIUM CHLORIDE•AMODIMETHICONE •CETYL ESTERS•ISOPROPYL ALCOHOL•SODIUM PCA•TRIDECETH-6•PANTHENOL•CANDELILLA CERA•CETRIMONIUM CHLORIDE •CHLORHEXIDINE DIHYDROCHLORIDE•HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN•2-OLEAMIDO-1,3-OCTADECANEDIOL •SOLUBLE COLLAGEN•PARFUM. (FIL K52825/5) 1087196C – PRE-COLOUR TREATMENT / SOIN PRÉ-COULEUR : AQUA•CETEARYL ALCOHOL•GLYCERIN•TRIDECETH-2 CARBOXAMIDE MEA •CETEARETH-25•HEXADIMETHRINE CHLORIDE•POLYQUATERNIUM-22•PENTASODIUM PENTETATE•HYDROLYZED OATS•CHLORHEXIDINE DIGLUCONATE•CITRIC ACID•2-OLEAMIDO-1,3-OCTADECANEDIOL•PARFUM. (FIL K51515/3)

FREQUENTLY ASKED QUESTIONS

Is Excellence Crème a permanent hair dye?
Yes. L’Oréal Paris Excellence Crème is a permanent hair dye designed to deliver rich, long-lasting hair colour from root to tip.

Does Excellence Crème provide 100% grey coverage?
Yes. Excellence Crème offers 100% grey hair coverage with even, vibrant results.

What is the Pro-Keratine Complex in Excellence Crème?
The Colour Crème is enriched with Pro-Keratine Complex, which helps protect hair as it colours for beautiful, healthy-looking results.

Is this hair dye suitable for all hair types and textures?
Yes. Excellence Crème permanent hair dye is suitable for all hair types and textures.

What shades are available in Excellence Crème?
Excellence Crème is available in over thirty hair colour shades, including black, brown, red, and blonde options.

 

DOES IT MATCH MY HAIR TYPE?

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Suitable for all hair types

BEFORE & AFTER

Covers 100% of greys, even the most stubborn ones!

Back view of a person with long, curly hair in natural grey and silver tones, wearing a white top against a neutral light grey background.
Back view of the same person after a hair color treatment; the curls are now a uniform, warm brown shade, maintaining their volume and texture.

Before

After

HOW TO APPLY

  • 1. Take the allergy test 48 hours before colouring your hair. Dyeing your hair: Starting at the root, apply the mix to dry, unwashed hair. Wait and let it sit 20 minutes before applying to the lengths of your hair.

  • 2. Dyeing your hair: Now apply the mix to the lengths on your dry, unwashed hair. Wait and let it sit for 10 minutes. Total application time should be 30 minutes between your roots (20) and your lengths (10).

  • 3. Rinse everything dye off until hair clear of product.

  • 4. Apply the Caring Shampoo located in the box and rinse. Apply Caring Deep Conditioner located in the box. Leave in for 3 minutes and then rinse.
  • Product photography showing a white bottle of L'Oréal Paris Excellence Crème developer cream (step 1B). The bottle is centered and surrounded by artistic, transparent laboratory glassware against a soft, bright pastel pink background, evoking scientific research and product formulation.

  • 3D scientific diagram showing a cross-section of a hair fiber being hydrated by pink hyaluronic acid molecules. The text states this technology provides 'up to 3x more moisture

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FEATURED PRODUCTS
G15 Dark Chocolate Brown
L'Oréal Paris Excellence Crème
Permanente Hair Dye, Grey Coverage