- 680ml
- 200ml
Product details
Tone brassiness and hydrate with EverPure Sulfate-Free Purple System for Blonde, Bleached, Brown Highlighted, Silver and Gray Hair. After just one wash, expect brighter colour and sikly-soft moisturized hair.
Purple Sulfate-Free Conditioner: Maintain your perfect blonde. The EverPure Sulfate-Free Purple Conditioner is specifically designed to neutralize brassy yellow to orange tones and hydrate chemically-processed hair, while protecting your colour.
Salon at Home Care: Blonde hair requires special care. Formulated with a purple pigment-infused toning technology, this routine banishes unwanted brassiness in blonde, bleached, silver, hair, leaving hair blonder, brighter, softer and more hydrated.
The EverPure Sulfate-Free Purple System: For neutralized brass & intense hydration, use the EverPure Sulfate-Free Purple Shampoo and Conditioner in tandem, 2-3x per week. On every other wash day, use the EverPure Sulfate-Free Blonde System to maintain your toned blonde.
Caring and Gentle Formulas: Formulated without sulfates, parabens, harsh salts, DMDM hydantoin, added phthalates, dye, and gluten ingredients. Always vegan, colour-caring, and powered by science.
Elevate Your Haircare Routine: Experience the purely sensorial lush, luxurious lather of the EverPure Sulfate-Free Purple formulas and a sophisticated, blooming fragrance, with floral notes.
Ingredients
AQUA / WATER / EAU • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • PARFUM / FRAGRANCE • ISOPROPYL ALCOHOL • PHENOXYETHANOL • GLYCERIN • BENZOIC ACID • TRIDECETH-6 • CI 60730 / ACID VIOLET 43 • POTASSIUM HYDROXIDE • BUTYLENE GLYCOL • LINALOOL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • HYDROXYCITRONELLAL • SORBITOL • HIBISCUS SABDARIFFA FLOWER EXTRACT
Usage
Apply EverPure Sulfate-Free Purple Shampoo to wet hair and massage gently. Rinse. Follow with EverPure Sulfate-Free Purple Conditioner. Apply to wet hair and massage gently. Leave on for 1-2 minutes. Rinse. Use EverPure Purple Sulfate-Free routine 2 to 3 times a week instead of your usual shampoo.
Reviews
Average Customer Ratings
Quality of Product, 4.5 out of 5
Value of Product, 4.7 out of 5
Filter Reviews
Rating
Locale
1 to 8 of 4528 Reviews
1 – 8 of 4528 Reviews
Most Recent
1 out of 5 stars.
Gray hair purple
7 months ago
Turned my gray hair purple and would not wash out.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
7 months ago
LeCare
Hi Dseyffer! We are sorry to hear that Ever Pure Brass Toning Purple Sulfate Free Shampoo gave you purple discoloration. This shampoo in not recommended on hair that is gray or white. This shampoo is specifically for blondes with brassy/gold/orange tones. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
1 out of 5 stars.
Used to love it
a year ago
I have been using L’Oréal ever pure products for quite some time. It appears the formula has changed recently and I’m allergic to the new ingredients. If it ain’t broke don’t fix it.
Originally posted on lorealparisusa.com
1 out of 5 stars.
Unpleasant smell
a year ago
This shampoo has an unpleasant smell, which reminded me of tree tea oil. Used once, won't use again.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Wonderful!
2 years ago
It's working for me. Little by little. Great product!
Originally posted on lorealparisusa.com
1 out of 5 stars.
Can’t use it
2 years ago
I had an allergic reaction to this product. I have been using Shimmer Lights shampoo for years and decided to try L’Oréal. Hives really bad. How can I find out what is in it that is different from my other one? Thank you.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Grand product
2 years ago
Love it! Not o
Not only does it color correct, but softens and smooths.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Excellent L'Oreal Purple shampoo
2 years ago
My hairdresser recommended purple shampoo and I chose L'oreal Ever Pure. I constantly receive compliments on my hair!
Originally posted on lorealparisusa.com
4 out of 5 stars.
Love it!
2 years ago
Works good growing out my white grey hair lots of compliments .I even add a little to my reg shampoo to alternative.
Originally posted on lorealparisusa.com
1 – 8 of 4528 Reviews
Reviews
Average Customer Ratings
Quality of Product, 4.5 out of 5
Value of Product, 4.7 out of 5
Filter Reviews
Rating
Locale
9 to 38 of 4528 Reviews
9 – 38 of 4528 Reviews
Most Recent
5 out of 5 stars.
Amazing product
2 years ago
I recently bought a long blonde human hair wig and it came with a brassy yellow tone so I bought L’Oréal sulfate free purple shampoo and wash it and soaked it in it for 15 minutes and it came out BEAUTIFULLY! It’s all gone and I love it! The best purple shampoo I’ve ever tried.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Excellent
2 years ago
I never write ratings however, I just used Loreal Ever Pure Purple Shampoo and I am amazed! I have highlighted blonde hair and bought the shampoo because I liked the idea of neutralizing any brassy tones. First, it was fun to use "purple" shampoo & I was not worried that I would end up with lavender hair color (on blonde). Also, did not need any after wash "color rinse" (although I would not have minded). I will definitely purchase this again!
Originally posted on lorealparisusa.com
2 out of 5 stars.
Too thick
2 years ago
Although this did a good job of cleaning my hair, it is too thick and gooey. At least half of a squirt ends up on the shower floor before I can rub my hands together and get it in my hair.
Originally posted on lorealparisusa.com
5 out of 5 stars.
FANTASTIC COLOR AND FRAGRANCE
2 years ago
I have an extreme sensitivity to fragrance and cannot tolerate many products. This is amazing, smells fresh and clean no overpowering florals. The colour is gorgeous and left my hair shiny and soft. Great product, love it.
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
1 out of 5 stars.
Waste of money
2 years ago
One of the worst conditioners I’ve ever used. Makes my hair dried out brutal, damaged looking what a waste.
Originally posted on lorealparisusa.com
1 out of 5 stars.
Not worth it
2 years ago
[This review was collected as part of a promotion.] One of the worst purple shampoos I’ve ever used. Makes my hair so greasy oily dirty.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Amazing!!!
3 years ago
I use to use other purple shampoos that would dry my hair out, and I love this one it makes my hair so soft after using it and takes the brassiness out of my hair. 10/10 recommend!!
Originally posted on lorealparisusa.com
1 out of 5 stars.
This is not purple. This is blue.
3 years ago
This is not purple conditioner. This is blue. Don’t waste your time and money.
Originally posted on lorealparisusa.com
1 out of 5 stars.
Great for purple hair
3 years ago
I bought this product expecting it to brighten my gray hair. My beautician had sold me a quality purple shampoo to tone down a yellowish tint and brassy look. I just needed a conditioner so I did not buy the Loreal purple shampoo. The pictures on the conditioner tube show that it gets rid of brassy and yellowing tones and brightens your gray/silver. Well, I tried it, and guess what, I had lavender hair for a week. I shampood twice with a clarifying shampoo and it helped a little but my lovely silver/blonde was still lavender.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Does what it says it will do
3 years ago
This worked great for me. I used both the shampoo and conditioner as directed and got the results I wanted - my grey hair looks amazing - I wanted to have my grey hair stand out since I have salt/pepper hair and noticed it had started yellowing; I decided to give this brand a shot and was pleasantly surprised. My hair is also curly and my curls look great, it took the yellowing away. Definitely recommend
Originally posted on lorealparisusa.com
5 out of 5 stars.
Great Product
3 years ago
I've used a lot of toning conditioners. Some toners are better than others, but this product not only tones pretty well, but (most importantly) it leaves my hair feeling soft. It's an overall good conditioner. My hair is very colored and bleached so it's hard to find a conditioner that does an overall good job in both departments. I can't speak intelligently about the shampoo, but the conditioner is A-OK with me. I'll definitely buy it again.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Works very well, does what it says it will do
3 years ago
Blonde streaks, works well to tone down brassiness
Originally posted on lorealparisusa.com
5 out of 5 stars.
I love this
3 years ago
My hair is mostly white with a little brown and a little gray. I swim every day. I use this 3-4 times a week and it keeps my hair from turning yellow or green from the chlorine. I love this combo.
Originally posted on lorealparisusa.com
1 out of 5 stars.
Never again
3 years ago
Worst ever. Turned my snow white hair greyish purple and I can't wash the gray out. Might be ok for blonde but DO NOT use if your hair is white.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
3 years ago
Consumer Care Center
Hi there! Our EverPure-Brass-Toning-Purple-Sulfate-Free-Shampoo is meant to erase yellow tones. It may have turned purple because of the violet pigment contained within the shampoo. We suggest using a clarifying shampoo to release the purple tone. We are sorry you had this experience and will be passing this along.
1 out of 5 stars.
My hair is ruined, Lawsuit sounds good right now.
3 years ago
After using this product twice a week on bleached hair, for about two months. All of a sudden my hair started breaking off and I don't mean just a little. I have a area the size of my hand on the back of my head where my hair is maybe 2 in long now. My hair wasn't breaking off after being bleached, and since I stopped using this product it's no longer breaking off. I have to cut my all my hair off now. I'm extremely upset over this.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
3 years ago
LeCare
Hi Chey! We are sorry to hear about the experience you had with EverPure-Brass-Toning-Purple-Sulfate-Free-Shampoo. Shampoo is not known to cause hair breakage; however, bleaching can weaken the hair causing breakage. We would like to speak with you directly about it. Please give us a call at 1-800-, M-F, 9-5:30, ET. Please provide reference #23142925. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
5 out of 5 stars.
EverPure Purple Conditioner On 6.8 FL OZ
3 years ago
[This review was collected as part of a promotion.] Can i use 2-3 times a week after Purple Shampoo. Apply generously, leave in up to 5 minutes. Rinse. For more intense results, gradually increase leave-in time & frequency of use. For damaged, bleached hair, leave-in 1-2 minutes. In case of contact with eyes, rinse immediately?
Originally posted on lorealparisusa.com
3 out of 5 stars.
Blah
3 years ago
I have not used this product long enough to notice any changes in the yellow in my grey hair... because it smells terrible. I smell men's deodorant, or something equally off, all day long.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
3 years ago
L'Oreal Consumer Care
Hello Lauralie! Thank you for giving the EVERPURE Sulfate-Free Brass Toning Purple Conditioner a try! We are sorry to hear this product was not the perfect match for your haircare regimen. We consider direct consumer feedback like yours is priceless. It helps us improve our products and deliver the best-in-market products we strive for! For more help toning gray, you may wish to try the Le Color Gloss Silvers offered in 4 tones for gray, silver or white hair. Le Color Gloss One Step In-Shower Toning Gloss ** is le secret to keeping your hair color glossy and gorgeous. It enhances hair color and tone, boosts shine, and deeply conditions in one step. We have provided the link below. We appreicate your interest in L'Oreal.
https://www.lorealparisusa.com/hair-color/hair-gloss/color-gloss-one-step-in-shower-toning-gloss-silver-white
1 out of 5 stars.
A mistake for me
3 years ago
This was a mistake for me. My hair was about half light brown and half white. This product made my hair look darker and overall more grey, which I hate. Will this color wash out? What should I do to get back to my original color?
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
3 years ago
Consumer Care Center
Hi Diana, Thank you for reaching out about our EverPure Brass Toning Purple Sulfate Free Shampoo. This tones down brassy hair you for apply on white hair it may cause a temporary discoloration. We suggest you shampoo with a non color safe shampoo to help speed up the discoloration. Feel free to contact if you should have any further questions @800-631-7358 M-F 9am to 5:30pm EST and use Reference #22270923
5 out of 5 stars.
Best For Gray Hair
4 years ago
I love the Purple Shampoo and Conditioner. I've been using it for about a year now. I've tried other brands but permanently back with Loreal. My gray is actually a beautiful, soft and shiny silver with regular use - about every other shampoo.
Originally posted on lorealparisusa.com
5 out of 5 stars.
The best one I’ve used
4 years ago
I’m a natural light blonde but as I got older my hair began to darken a bit. I’ve used this shampoo for about a year now and I’m dead set on it. I’ve tried other brands and even high end ones but this shampoo is really good. It also doesn’t contain anything bad for your hair!! Highly recommend the shampoo and conditioner! I used both today and here’s how my hair looks!
Originally posted on lorealparisusa.com
5 out of 5 stars.
Finally
4 years ago
Finally have found a product for my Blonde..growing out to silver hair. Have used it only once..amazed at how it turned my silver hair into more of a steel gray and toned down my blonde weave which, is what I was hoping for. Hair is shining, full of body..very manageable. Have used many professional products that did not work this well. My hair is very long and very naturally curly.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
4 years ago
ConsumerCareCenter
Hi there! We appreciate you sharing your thoughts regarding L'Oreal EverPure Sulfate-Free Brass Toning Purple Shampoo. We are glad you like the product! Your comments will be shared with the team. For days when you don't need to tone down brassiness, we recommend the L'Oreal EverPure Sulfate-Free Bond Strengthening Color Care Shampoo & Conditioner. Thank you for reaching out!
2 out of 5 stars.
Left purple in my hair
4 years ago
I have long gray hair and wanted to remove the yellowing. No dyes in my hair. Used precisely as directed and thought I rinsed thoroughly. There is a streak of purple down the back of my hair. No biggie. Kinda cute. But it will not wash out.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
3 years ago
ConsumerCareCenter
Hi there! We appreciate you sharing your thoughts regarding L'Oreal Paris EverPure Sulfate-Free Brass Toning Purple Shampoo. We are sorry the product did not meet your expectations. We know how disappointing it is when a product does not provide the expected results. We recommend using a clarifying or dandruff shampoo to remove the stain. Your comments will be shared with the team. Thank you for reaching out!
5 out of 5 stars.
Great product
4 years ago
[This review was collected as part of a promotion.] Use all the time and love it!!!!!! Recommend to anyone with bleached hair or highlights
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
4 years ago
ConsumerCareCenter
Hi there! We appreciate you sharing your thoughts regarding L'Oreal EverPure Sulfate-Free Brass Toning Purple Shampoo. We are glad you like the product! Your comments will be shared with the team. We recommend the L'Oreal EverPure Bond Strengthening Shampoo & Conditioner on days when you don't need to tone down brassiness. Thank you for reaching out!
5 out of 5 stars.
Love what this shampoo does
4 years ago
I've been using this shampoo to grown my color dyed hair out to my natural brown/gray. It smells greats and really tones my hair.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
4 years ago
ConsumerCareCenter
Hi there! We appreciate you sharing your thoughts regarding L'Oreal EverPure Sulfate-Free Brass Toning Purple Shampoo. We are glad you like the product! Your comments will be shared with the team. We recommend the L'Oreal EverPure Bond Strengthening Shampoo & Conditioner on days when you don't need to tone down brassiness. Thank you for reaching out!
2 out of 5 stars.
Blue NOT Purple!!
4 years ago
I got this and expected it to be dark purple like other purple hair toning products I’ve used, but it is a very vivid BLUE! I compared it to purple shampoo and it’s not purple at all. Purple is opposite of yellow, so it balances and tones yellow, brassy tones from dyed or natural blonde hair. Blue, on the other hand, is opposite orange, and balances and tones orange brassy tones in darker hair or hair that has been bleached but still has orange brassy tones. If your hair is light or bleached blonde and has yellow brassy tones, using a blue yo er conditioner or shampoo will give it a GREENISH tone! Very upsetting! I cannot use this, I tried it once and it made my hair look greenish!
The company may not know the difference, but if you need to neutralize yellowish brassy tones from light hair, don’t use this as it is NOT PURPLE! It’s BLUE!
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
3 years ago
Consumer Care Center
Hi Venusprime! We are so sorry to hear you didn't love our EverPure-Brass-Toning-Purple-Sulfate-Free-Shampoo as much as we do. We take our customer feedback very seriously and will be sharing this information with the rest of our team. This product is a product meant to tone not only yellow tones, but orange tones as well. We appreciate you taking the time to share your experience and we apologize for any inconvenience this may have caused. We hope you will try some of our other products in the future!
2 out of 5 stars.
Does It's Job But Scent Is So Strong
4 years ago
I bought this from Shoppers and I used it and the smell is so over powering that I will never buy it again. It smells like a men's cologne. You have to wash your hair so many times to get that scent out. I would purchase again if I was in a pinch but only if they changed the fragrance I am going to stick to my salon products.
No, I do not recommend this product.
Originally posted on sulfate free purple conditioner
Helpful?
Quality of Product, 3.0 out of 5
Value of Product, 3.0 out of 5
Response from L'Oreal Paris Canada:
4 years ago
Customer Care
Hi, we appreciate your feedback on our EverPure Purple Conditioner and we have passed it along to our Product Team. Thank you
5 out of 5 stars.
Great Toning Shampoo
4 years ago
I absolutely love EverPure-Brass-Toning-Purple-Sulfate-Free-Shampoo! It keeps my highlights looking fresh and free of any ugly brassy tones. It works so well and is reasonably priced! The fragrance is amazing. 5/5 stars I highly recommend it for blondes!
Originally posted on lorealparisusa.com
1 out of 5 stars.
Ok, I was so excited to try this!
4 years ago
I have blonde hair with silver and white streaks. I’ve been using a purple shampoo and thought I’d try a good purple conditioner. Well. I used it once and noticed no change ( brassy yellow in my white streak). Used it a second time (following the directions exactly), and yikes! Dry hair revealed still brassy yellow white streak and LILAC streaks at the sides (previously white). Now I totally understand those little lavender haired old ladies! I’ve washed x3 with “regular” shampoo and conditioner, and still purple. Hoping it resolves before my son’s wedding in 3 weeks.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
3 years ago
Consumer Care Center
Hi Isabelle27, We are sorry to hear about the experience you had with with L'Oreal EverPure Brass Toning Purple Sulfate Free Shampoo. Shampooing with a non color safe shampoo will allow the temporary discoloration to washout.
5 out of 5 stars.
It Works!
4 years ago
I bought this shampoo with no expectations and was overwhelmed with the results. I left the shampoo on dry hair for 20 minutes, rinsed and followed with the conditioner. The picture says it all!
Originally posted on lorealparisusa.com
2 out of 5 stars.
Would not use again
4 years ago
This shampoo and conditioner seems to leave a film on my hair and makes it really stringy and greasy looking, even after blow drying and styling.
No, I do not recommend this product.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
4 years ago
ccc
Hi, Feedback from our consumers is very important to us and we appreciate you sharing your experience. We are sorry to hear Brass Toning Purple Shampoo made your hair feel greasy. We thank you for giving this product a try as we will be passing on your comments to others in our team. We hope you continue using our products!
9 – 38 of 4528 Reviews
