- 680ml
- 200ml
Product details
Tone brassiness and hydrate with EverPure Sulfate-Free Purple System for Blonde, Bleached, Brown Highlighted, Silver and Gray Hair. After just one wash, expect brighter colour and sikly-soft moisturized hair.
Purple Sulfate-Free Shampoo: Maintain your perfect blonde. The EverPure Sulfate-Free Purple Shampoo is specifically designed to neutralize brassy yellow to orange tones and hydrate chemically-processed hair, while protecting your colour.
Salon at Home Care: Blonde hair requires special care. Formulated with a purple pigment-infused toning technology, this routine banishes unwanted brassiness in blonde, bleached, silver, hair, leaving hair blonder, brighter, softer and more hydrated.
The EverPure Sulfate-Free Purple System: For neutralized brass & intense hydration, use the EverPure Sulfate-Free Purple Shampoo and Conditioner in tandem, 2-3x per week. On every other wash day, use the EverPure Sulfate-Free Blonde System to maintain your toned blonde.
Caring and Gentle Formulas: Formulated without sulfates, parabens, harsh salts, DMDM hydantoin, added phthalates, dye, and gluten ingredients. Always vegan, colour-caring, and powered by science.
Elevate Your Haircare Routine: Experience the purely sensorial lush, luxurious lather of the EverPure Sulfate-Free Purple formulas and a sophisticated, blooming fragrance, with floral notes.
Ingredients
AQUA / WATER / EAU • COCO-BETAINE • DISODIUM LAURETH SULFOSUCCINATE • SODIUM COCOYL ISETHIONATE • SODIUM LAURYL SULFOACETATE • SODIUM LAUROYL SARCOSINATE • GLYCOL DISTEARATE • SODIUM CHLORIDE • DECYL GLUCOSIDE • PARFUM / FRAGRANCE • POLYQUATERNIUM-10 • SODIUM HYDROXIDE • AMODIMETHICONE • PPG-5-CETETH-20 • CITRIC ACID • PEG-55 PROPYLENE GLYCOL OLEATE • PROPYLENE GLYCOL • CARBOMER • ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER • CI 60730 / ACID VIOLET 43 • BUTYLENE GLYCOL • BENZOIC ACID • TRIDECETH-6 • LINALOOL • SALICYLIC ACID • MAGNESIUM NITRATE • HEXYL CINNAMAL • HYDROXYCITRONELLAL • SODIUM BENZOATE • CETRIMONIUM CHLORIDE • TETRASODIUM EDTA • SORBITOL • HIBISCUS SABDARIFFA FLOWER EXTRACT • METHYLCHLOROISOTHIAZOLINONE • MAGNESIUM CHLORIDE • METHYLISOTHIAZOLINONE
Usage
Apply EverPure Sulfate-Free Purple Shampoo to wet hair and massage gently. Rinse. Follow with EverPure Sulfate-Free Purple Conditioner. Apply to wet hair and massage gently. Leave on for 1-2 minutes. Rinse. Use EverPure Purple Sulfate-Free routine 2 to 3 times a week instead of your usual shampoo.
Reviews
Average Customer Ratings
Quality of Product, 4.3 out of 5
Value of Product, 4.4 out of 5
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1 to 8 of 2441 Reviews
1 – 8 of 2441 Reviews
Most Recent
1 out of 5 stars.
Gray hair purple
7 months ago
Turned my gray hair purple and would not wash out.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
7 months ago
LeCare
Hi Dseyffer! We are sorry to hear that Ever Pure Brass Toning Purple Sulfate Free Shampoo gave you purple discoloration. This shampoo in not recommended on hair that is gray or white. This shampoo is specifically for blondes with brassy/gold/orange tones. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
5 out of 5 stars.
Super Produit et abordable
a year ago
Très bon produit pour éclaircir les cheveux foncés qui ont un ton orangé. Rends les cheveux hydratés et soyeux toutes les fois. Recommandation positive.
Translate with GoogleYes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
1 out of 5 stars.
Used to love it
a year ago
I have been using L’Oréal ever pure products for quite some time. It appears the formula has changed recently and I’m allergic to the new ingredients. If it ain’t broke don’t fix it.
Originally posted on lorealparisusa.com
1 out of 5 stars.
Unpleasant smell
a year ago
This shampoo has an unpleasant smell, which reminded me of tree tea oil. Used once, won't use again.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Excellent L'Oreal Purple shampoo
2 years ago
My hairdresser recommended purple shampoo and I chose L'oreal Ever Pure. I constantly receive compliments on my hair!
Originally posted on lorealparisusa.com
4 out of 5 stars.
Love it!
2 years ago
Works good growing out my white grey hair lots of compliments .I even add a little to my reg shampoo to alternative.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Amazing product
2 years ago
I recently bought a long blonde human hair wig and it came with a brassy yellow tone so I bought L’Oréal sulfate free purple shampoo and wash it and soaked it in it for 15 minutes and it came out BEAUTIFULLY! It’s all gone and I love it! The best purple shampoo I’ve ever tried.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Excellent
2 years ago
I never write ratings however, I just used Loreal Ever Pure Purple Shampoo and I am amazed! I have highlighted blonde hair and bought the shampoo because I liked the idea of neutralizing any brassy tones. First, it was fun to use "purple" shampoo & I was not worried that I would end up with lavender hair color (on blonde). Also, did not need any after wash "color rinse" (although I would not have minded). I will definitely purchase this again!
Originally posted on lorealparisusa.com
1 – 8 of 2441 Reviews
Reviews
Average Customer Ratings
Quality of Product, 4.3 out of 5
Value of Product, 4.4 out of 5
Customer Images and Videos
Filter Reviews
Rating
Locale
9 to 38 of 2441 Reviews
9 – 38 of 2441 Reviews
Most Recent
2 out of 5 stars.
Too thick
2 years ago
Although this did a good job of cleaning my hair, it is too thick and gooey. At least half of a squirt ends up on the shower floor before I can rub my hands together and get it in my hair.
Originally posted on lorealparisusa.com
5 out of 5 stars.
A+++
2 years ago
Love how soft my hair is and the fragrance is super clean and fresh. I've been looking for something to tone down brass in my hair and this works great
Yes, I recommend this product.
Originally posted on sulfate free purple shampoo
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
5 out of 5 stars.
Fantastic love it
2 years ago
I have an extreme sensitivity to fragrance which leaves my product choices few and far between. I took a chance and this is amazing no overpowering florals just smells clean and fresh thank you
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
1 out of 5 stars.
Not worth it
2 years ago
[This review was collected as part of a promotion.] One of the worst purple shampoos I’ve ever used. Makes my hair so greasy oily dirty.
Originally posted on lorealparisusa.com
2 out of 5 stars.
Purple Shampoo
3 years ago
I recently bought your purple shampoo. It is BLUE! It doesn't lather at all and left my hair feeling dry. I've never had a problem before but this is just horrible!
No, I do not recommend this product.
Originally posted on sulfate free purple shampoo
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L'Oreal Paris Canada:
3 years ago
Beauty Engagement Center
Thank you for reaching out to us.
We are sorry to learn that you did not have a positive experience with the EverPure Brass toning Purple Shampoo.
Shampoos that are sulfate free formula such as EverPure lather very little however, this is not an indication of the cleansing power.
We would like to offer you further assistance regarding your experience.
You may contact us via email at the address below:
[email protected]
Thank you,
Team L'Oreal Paris
5 out of 5 stars.
Amazing!!!
3 years ago
I use to use other purple shampoos that would dry my hair out, and I love this one it makes my hair so soft after using it and takes the brassiness out of my hair. 10/10 recommend!!
Originally posted on lorealparisusa.com
1 out of 5 stars.
This is not purple. This is blue.
3 years ago
This is not purple conditioner. This is blue. Don’t waste your time and money.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Does what it says it will do
3 years ago
This worked great for me. I used both the shampoo and conditioner as directed and got the results I wanted - my grey hair looks amazing - I wanted to have my grey hair stand out since I have salt/pepper hair and noticed it had started yellowing; I decided to give this brand a shot and was pleasantly surprised. My hair is also curly and my curls look great, it took the yellowing away. Definitely recommend
Originally posted on lorealparisusa.com
5 out of 5 stars.
Works very well, does what it says it will do
3 years ago
Blonde streaks, works well to tone down brassiness
Originally posted on lorealparisusa.com
5 out of 5 stars.
I love this
3 years ago
My hair is mostly white with a little brown and a little gray. I swim every day. I use this 3-4 times a week and it keeps my hair from turning yellow or green from the chlorine. I love this combo.
Originally posted on lorealparisusa.com
1 out of 5 stars.
Never again
3 years ago
Worst ever. Turned my snow white hair greyish purple and I can't wash the gray out. Might be ok for blonde but DO NOT use if your hair is white.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
3 years ago
Consumer Care Center
Hi there! Our EverPure-Brass-Toning-Purple-Sulfate-Free-Shampoo is meant to erase yellow tones. It may have turned purple because of the violet pigment contained within the shampoo. We suggest using a clarifying shampoo to release the purple tone. We are sorry you had this experience and will be passing this along.
1 out of 5 stars.
My hair is ruined, Lawsuit sounds good right now.
3 years ago
After using this product twice a week on bleached hair, for about two months. All of a sudden my hair started breaking off and I don't mean just a little. I have a area the size of my hand on the back of my head where my hair is maybe 2 in long now. My hair wasn't breaking off after being bleached, and since I stopped using this product it's no longer breaking off. I have to cut my all my hair off now. I'm extremely upset over this.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
3 years ago
LeCare
Hi Chey! We are sorry to hear about the experience you had with EverPure-Brass-Toning-Purple-Sulfate-Free-Shampoo. Shampoo is not known to cause hair breakage; however, bleaching can weaken the hair causing breakage. We would like to speak with you directly about it. Please give us a call at 1-800-, M-F, 9-5:30, ET. Please provide reference #23142925. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
1 out of 5 stars.
A mistake for me
3 years ago
This was a mistake for me. My hair was about half light brown and half white. This product made my hair look darker and overall more grey, which I hate. Will this color wash out? What should I do to get back to my original color?
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
3 years ago
Consumer Care Center
Hi Diana, Thank you for reaching out about our EverPure Brass Toning Purple Sulfate Free Shampoo. This tones down brassy hair you for apply on white hair it may cause a temporary discoloration. We suggest you shampoo with a non color safe shampoo to help speed up the discoloration. Feel free to contact if you should have any further questions @800-631-7358 M-F 9am to 5:30pm EST and use Reference #22270923
5 out of 5 stars.
Best For Gray Hair
4 years ago
I love the Purple Shampoo and Conditioner. I've been using it for about a year now. I've tried other brands but permanently back with Loreal. My gray is actually a beautiful, soft and shiny silver with regular use - about every other shampoo.
Originally posted on lorealparisusa.com
2 out of 5 stars.
Has not taken away the brass tone
4 years ago
I have used this 4 times now and see no difference in the brassy tones I have. I typically buy finola purple shampoo but decided to try this out because it’s a lot more accessible. I am not happy with the results and probably won’t be buying again.
No, I do not recommend this product.
Originally posted on sulfate free purple shampoo
Helpful?
Quality of Product, 2.0 out of 5
Value of Product, 2.0 out of 5
Response from L'Oreal Paris Canada:
3 years ago
Customer Care
Hi there – We’re sorry to learn that you didn’t have a positive experience with EverPure Purple Shampoo. Please e-mail our Consumer Care Center experts at [email protected] so we may rectify the situation. We look forward to helping you.
5 out of 5 stars.
The best one I’ve used
4 years ago
I’m a natural light blonde but as I got older my hair began to darken a bit. I’ve used this shampoo for about a year now and I’m dead set on it. I’ve tried other brands and even high end ones but this shampoo is really good. It also doesn’t contain anything bad for your hair!! Highly recommend the shampoo and conditioner! I used both today and here’s how my hair looks!
Originally posted on lorealparisusa.com
5 out of 5 stars.
Finally
4 years ago
Finally have found a product for my Blonde..growing out to silver hair. Have used it only once..amazed at how it turned my silver hair into more of a steel gray and toned down my blonde weave which, is what I was hoping for. Hair is shining, full of body..very manageable. Have used many professional products that did not work this well. My hair is very long and very naturally curly.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
4 years ago
ConsumerCareCenter
Hi there! We appreciate you sharing your thoughts regarding L'Oreal EverPure Sulfate-Free Brass Toning Purple Shampoo. We are glad you like the product! Your comments will be shared with the team. For days when you don't need to tone down brassiness, we recommend the L'Oreal EverPure Sulfate-Free Bond Strengthening Color Care Shampoo & Conditioner. Thank you for reaching out!
2 out of 5 stars.
Left purple in my hair
4 years ago
I have long gray hair and wanted to remove the yellowing. No dyes in my hair. Used precisely as directed and thought I rinsed thoroughly. There is a streak of purple down the back of my hair. No biggie. Kinda cute. But it will not wash out.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
3 years ago
ConsumerCareCenter
Hi there! We appreciate you sharing your thoughts regarding L'Oreal Paris EverPure Sulfate-Free Brass Toning Purple Shampoo. We are sorry the product did not meet your expectations. We know how disappointing it is when a product does not provide the expected results. We recommend using a clarifying or dandruff shampoo to remove the stain. Your comments will be shared with the team. Thank you for reaching out!
5 out of 5 stars.
Great product
4 years ago
[This review was collected as part of a promotion.] Use all the time and love it!!!!!! Recommend to anyone with bleached hair or highlights
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
4 years ago
ConsumerCareCenter
Hi there! We appreciate you sharing your thoughts regarding L'Oreal EverPure Sulfate-Free Brass Toning Purple Shampoo. We are glad you like the product! Your comments will be shared with the team. We recommend the L'Oreal EverPure Bond Strengthening Shampoo & Conditioner on days when you don't need to tone down brassiness. Thank you for reaching out!
5 out of 5 stars.
Love what this shampoo does
4 years ago
I've been using this shampoo to grown my color dyed hair out to my natural brown/gray. It smells greats and really tones my hair.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
4 years ago
ConsumerCareCenter
Hi there! We appreciate you sharing your thoughts regarding L'Oreal EverPure Sulfate-Free Brass Toning Purple Shampoo. We are glad you like the product! Your comments will be shared with the team. We recommend the L'Oreal EverPure Bond Strengthening Shampoo & Conditioner on days when you don't need to tone down brassiness. Thank you for reaching out!
2 out of 5 stars.
Blue NOT Purple!!
4 years ago
I got this and expected it to be dark purple like other purple hair toning products I’ve used, but it is a very vivid BLUE! I compared it to purple shampoo and it’s not purple at all. Purple is opposite of yellow, so it balances and tones yellow, brassy tones from dyed or natural blonde hair. Blue, on the other hand, is opposite orange, and balances and tones orange brassy tones in darker hair or hair that has been bleached but still has orange brassy tones. If your hair is light or bleached blonde and has yellow brassy tones, using a blue yo er conditioner or shampoo will give it a GREENISH tone! Very upsetting! I cannot use this, I tried it once and it made my hair look greenish!
The company may not know the difference, but if you need to neutralize yellowish brassy tones from light hair, don’t use this as it is NOT PURPLE! It’s BLUE!
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
3 years ago
Consumer Care Center
Hi Venusprime! We are so sorry to hear you didn't love our EverPure-Brass-Toning-Purple-Sulfate-Free-Shampoo as much as we do. We take our customer feedback very seriously and will be sharing this information with the rest of our team. This product is a product meant to tone not only yellow tones, but orange tones as well. We appreciate you taking the time to share your experience and we apologize for any inconvenience this may have caused. We hope you will try some of our other products in the future!
5 out of 5 stars.
Great Toning Shampoo
4 years ago
I absolutely love EverPure-Brass-Toning-Purple-Sulfate-Free-Shampoo! It keeps my highlights looking fresh and free of any ugly brassy tones. It works so well and is reasonably priced! The fragrance is amazing. 5/5 stars I highly recommend it for blondes!
Originally posted on lorealparisusa.com
1 out of 5 stars.
Ok, I was so excited to try this!
4 years ago
I have blonde hair with silver and white streaks. I’ve been using a purple shampoo and thought I’d try a good purple conditioner. Well. I used it once and noticed no change ( brassy yellow in my white streak). Used it a second time (following the directions exactly), and yikes! Dry hair revealed still brassy yellow white streak and LILAC streaks at the sides (previously white). Now I totally understand those little lavender haired old ladies! I’ve washed x3 with “regular” shampoo and conditioner, and still purple. Hoping it resolves before my son’s wedding in 3 weeks.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
3 years ago
Consumer Care Center
Hi Isabelle27, We are sorry to hear about the experience you had with with L'Oreal EverPure Brass Toning Purple Sulfate Free Shampoo. Shampooing with a non color safe shampoo will allow the temporary discoloration to washout.
5 out of 5 stars.
It Works!
4 years ago
I bought this shampoo with no expectations and was overwhelmed with the results. I left the shampoo on dry hair for 20 minutes, rinsed and followed with the conditioner. The picture says it all!
Originally posted on lorealparisusa.com
5 out of 5 stars.
Great Hair product!!
4 years ago
My daughter and I have blonde highlighted hair and are loving this product. Shampoo lathers well, conditioner leaves hair silky and smooth.
Yes, I recommend this product.
Originally posted on sulfate free purple shampoo
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
2 out of 5 stars.
Would not use again
4 years ago
This shampoo and conditioner seems to leave a film on my hair and makes it really stringy and greasy looking, even after blow drying and styling.
No, I do not recommend this product.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
4 years ago
ccc
Hi, Feedback from our consumers is very important to us and we appreciate you sharing your experience. We are sorry to hear Brass Toning Purple Shampoo made your hair feel greasy. We thank you for giving this product a try as we will be passing on your comments to others in our team. We hope you continue using our products!
5 out of 5 stars.
My absolute favorite
5 years ago
I started using this 3 weeks ago. This is by far the best shampoo/ conditioner I have ever used. My hair doesnt get greasy at all. Also my scalp feels the cleanest it has ever been. It feels like it stripped my hair of all the bad products I have ever used and repaired all the damage I've ever done.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
It's the smell for me
5 years ago
Even if I didn't need to use violet shampoo for my highlights, I could easily bathe in this shampoo/conditioner set every single day. It smells so good and clean. Even though it comes out like a cream, it lathers up very nicely so you still feel like you're getting a deep cleanse.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
A Miracle for grey hair.
5 years ago
My first shampoo with this product transformed my coarse grey hair, into soft, silky shine. I have naturally curly hair, with lots of grey. Now, it shimmers a vibrant silver. I had considered coloring my hair but after using Purple Shampoo, I'll keep my hair natural. I am so happy with this product and the price is makes it easily affordable.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
My favorite purple shampoo
5 years ago
I love how it takes out the brassy color and really lets the blonde shine! I really love it and hydrated my hair too
Yes, I recommend this product.
Originally posted on lorealparisusa.com
9 – 38 of 2441 Reviews
