Hair Color

How To Keep Your Platinum-Dyed Hair From Looking Fried

If you’ve flipped through the pages of a fashion magazine lately, scrolled through your favourite beauty website or even taken a look at what some A-list celebs have been up to in the beauty department, then you probably know that platinum hair has been one of the biggest hair trends of the past few years—and it certainly isn’t showing signs of slowing down anytime soon. And why would it? From icy, almost-white blond hair to the ever-so-chic grey hair trend, there’s something irresistibly and undeniably striking about platinum hair, so we totally get the appeal.

The only thing that’s not so irresistible about the trend? The inevitable damage that comes with it. It’s no secret that the lighter you go and the more colour you need to lift from your strands, the more your hair will potentially suffer. (That’s why going from dark brown to bleached blond can be so rough.) After all, your stylist will be using bleach to lift colour from your hair, which has (rightfully) earned a reputation for causing some breakage and damage. It’s all part of the deal, unfortunately.

But, that said, it certainly shouldn’t deter you from achieving your platinum hair dreams. All you need is to go into the process equipped with knowledge about how to repair damaged hair and, more importantly, how to hydrate hair after bleaching and you’ll be set. The two key tools you’ll need to be armed with? Good old shampoo and conditioner.

The best shampoo for colour-treated hair is one that does three crucial things: protects hair, adds shine and prolongs colour. (After all, you’ll want to extend your time in between bleach sessions as much as possible.) Reach for L’Oréal Paris Colour Radiance Shampoo for a shampoo that does all three things at once. Its unique and innovative formula also features UV filters that protect the hair fibre from external aggressors like the harsh summertime sun, which can dry out hair.

When it comes to finding the best conditioner for coloured hair, go for L’Oréal Paris Colour Radiance Conditioner. It not only doubles up on the same important factors as its shampoo counterpart (protects, adds shine and prevents colour from fading) but also leaves your dyed and processed hair feeling softer and smoother than before you coloured it—something that anyone who has ever bleached their hair platinum before knows is nothing short of a hair miracle.

When you use L'Oréal Paris Colour Radiance Shampoo and Conditioner together, you’ll actually be nourishing the hair fibre and essentially replacing the moisture that was stripped during the bleaching process.

Hair still feeling (or looking) a little bit thirsty? L'Oréal Paris Colour Radiance Instant Miracle is an all-in-one hair oil, serum and mask that adds a supercharged burst of moisture to your hair. After using shampoo and conditioner, apply the mask evenly throughout your hair and rinse out. (No wait time necessary!) You’ll notice that your hair is mind-blowingly soft right away and that the transformation lasts long after you step out of the shower. L'Oréal Paris Colour Radiance Instant Miracle instantly penetrates your hair fibres, adding moisture and nourishment, and protects your locks from external aggressors, preventing further damage.

Since your newly dyed platinum hair can be more susceptible to sun damage and pollution (bleached strands are more porous and absorbent—think of your hair as a sponge that is ready to soak in anything around it, good or bad), you’ll want to invest in great products that you can trust to keep it protected and looking its best.

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