Product Details
Separates and builds lashes. 5X fuller lashes. Iconic volume.
Voluminous® Volume Building Mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness, for a full and dramatic look. The Volume Maximizing Brush thickens lashes evenly and smoothly, leaving them soft with virtually no flakes, smudges or clumps.
Ophthalmologist-tested and allergy-tested.
Suitable for sensitive eyes and contact lens wearers.
Fragrance-free.
Clump-resistant.
Ingredients
AQUA / WATER / EAU, ACRYLATES COPOLYMER, ORYZA SATIVA CERA / RICE BRAN WAX, PROPYLENE GLYCOL, CERA ALBA / BEESWAX / CIRE DABEILLE, PENTYLENE GLYCOL, GLYCERYL STEARATE, CETYL ALCOHOL, PEG-200 GLYCERYL STEARATE, COPERNICIA CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA, STEARIC ACID
PALMITIC ACID, AMINOMETHYL PROPANEDIOL, GLYCERIN, HYDROXYETHYLCELLULOSE, CAPRYLYL GLYCOL, SODIUM DEHYDROACETATE, XANTHAN GUM, MYRISTIC ACID
[+/- MAY CONTAIN / PEUT CONTENIR, CI 77491, CI 77492, CI 77499 / IRON OXIDES]
Usage
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Reviews
Average Customer Ratings
Quality of Product, 3.1 out of 5
Value of Product, 3.2 out of 5
Customer Images and Videos
Filter Reviews
Rating
Locale
1 to 8 of 1808 Reviews
1 – 8 of 1808 Reviews
Most Recent
2 out of 5 stars.
Great product but not the color I expected
7 days ago
This product does great with adding length and not clumping. However I was disappointed that the green color is so dark that it appears as black when applied.
Originally posted on lorealparisusa.com
2 out of 5 stars.
Dried out and over priced!
12 days ago
It doesn't matter where I buy this mascara it is always dried out. Walmart is the better choice. Amazon, Shoppers Drug Mart and Rexall are a definite no! I'm sick of spending good money for this old out of date crap, put a best before date on them.. Concentrate on the quality of your products and restock the stores with fresh products. After 25 years of using your products it time to make a change.
No, I do not recommend this product.
Originally posted on Voluminous Original Mascara Waterproof Brown
Helpful?
Quality of Product, 2.0 out of 5
Value of Product, 2.0 out of 5
Response from L'Oreal Paris Canada:
11 days ago
BEC
We are sorry about your experience with our Voluminous Original Mascara Waterproof Brown. We want to assist, therefore, we have forwarded your comments to the appropriate department for further assistance. A member from our team will get in touch with you shortly.
1 out of 5 stars.
Unhappy
12 days ago
agree with the previous customer on this product. I too have used this for years and now find it unsatisfactory....application is time consuming....doesn't apply evenly and clumpy...
how do i get my money back?
Originally posted on lorealparisusa.com
1 out of 5 stars.
Color was disappointing
16 days ago
I am disappointed in the color, not green at all but black/grayish.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
13 days ago
LeCare
Hello! Thank you for sharing your feedback on our Original Washable Bold Eye Mascara in 960 Deep Green. We are sorry to hear the shade was not the green tone you were expecting, and we have shared your comments with our team. We appreciate you taking the time to let us know, and we hope you continue to explore L'Oréal Paris to find a shade you love.
1 out of 5 stars.
Go Back to the Old Formula ASAP
20 days ago
I have used only this mascara for decades, and my daughters as well. What did you do to this formula? It is absolutely terrible now. It clumps and is impossible to remove now. If I wanted a waterproof mascara, I would buy the waterproof version. With so much push-back, you would be making a good business decision to go back to the former formula. It’s almost like the new Coke debacle. I won’t be wasting my money on this new, terrible version of my once beloved mascara. I am sad and disappointed, and apparently are so many other once loyal users.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
15 days ago
consumer care center
Hi there Sistermoon, we are truly sorry to hear about your disappointment. Hearing that a once-beloved product no longer meets your needs, especially after decades of loyalty from you and your daughters, is something we take very seriously. Please be assured that your detailed feedback regarding the clumping and removal process is being shared directly with our laboratory and product development teams. We truly value your long-term trust and are committed to listening to our community as we continue to evolve our products.
1 out of 5 stars.
I do not like the new formula
28 days ago
I do not like the new formula. It is clumpy & doesn’t wash off as well. I will no longer be buying this product after being a faithful 36 year customer.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
27 days ago
LeCare
Hello! We truly appreciate your remarkable 36-year loyalty to our Voluminous Original Mascara and are so sorry to hear that your recent experience with the formula has not met your expectations. We understand how disappointing it is when a long-time favorite feels different, especially regarding clumping and the ease of removal you have relied on for decades. At L'Oréal Paris, we are committed to continuous innovation, and we have shared your specific concerns directly with our product development team for future consideration. To help you discover a new lash look that provides the bold, clean results you love, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find a new favorite match with L'Oréal Paris!
1 out of 5 stars.
Unfortunate
a month ago
Dry mascara. No longer voluminous. Unfortunate. I have been using it for 20 years. It’s just really too bad that I have to go out and find a new brand after all these years. Where is the loyalty L’Oreal?
Helpful?
Response from L'Oreal Paris Canada:
a month ago
BEC
We are sorry about your experience with our Voluminous Original Mascara Blackest Black. We want to help in the best way we can. Therefore, we have forwarded your comments to our team for further assistance. We will be in touch with you shortly.
1 out of 5 stars.
a month ago
This was my favourite mascara. The new formula is terrible. It no longer gives my eyelashes that full and thick look. Doesn’t go on like it used to and it is difficult to remove almost like a waterproof mascara. I have been using this mascara for 15 years but very disappointed with the new formula.
No, I do not recommend this product.
Helpful?
Quality of Product, 2.0 out of 5
Value of Product, 2.0 out of 5
Response from L'Oreal Paris Canada:
a month ago
BEC
We appreciate you sharing your love of the previous formulation, and your loyalty to L'Oréal Paris. We are sorry to hear that the new formula of Voluminous Original Mascara Blackest Black is not meeting your expectations. We understand it can be frustrating when your true favourite is reformulated. At L'Oréal Paris we work tirelessly to develop the best in class makeup which includes updating formulas as new ingredients and technology become available. We can suggest trying our Voluminous Lash Paradise Mascara; formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch, clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. A mascara that gives your lashes instant breathtaking volume and length. For more information please click on this link: https://www.lorealparis.ca/en-ca/voluminous/voluminous-lash-paradise-mascara-blackest-black
1 – 8 of 1808 Reviews
Reviews
Average Customer Ratings
Quality of Product, 3.1 out of 5
Value of Product, 3.2 out of 5
Customer Images and Videos
Filter Reviews
Rating
Locale
1 to 8 of 1808 Reviews
1 – 8 of 1808 Reviews
Most Recent
2 out of 5 stars.
Great product but not the color I expected
7 days ago
This product does great with adding length and not clumping. However I was disappointed that the green color is so dark that it appears as black when applied.
Originally posted on lorealparisusa.com
2 out of 5 stars.
Dried out and over priced!
12 days ago
It doesn't matter where I buy this mascara it is always dried out. Walmart is the better choice. Amazon, Shoppers Drug Mart and Rexall are a definite no! I'm sick of spending good money for this old out of date crap, put a best before date on them.. Concentrate on the quality of your products and restock the stores with fresh products. After 25 years of using your products it time to make a change.
No, I do not recommend this product.
Originally posted on Voluminous Original Mascara Waterproof Brown
Helpful?
Quality of Product, 2.0 out of 5
Value of Product, 2.0 out of 5
Response from L'Oreal Paris Canada:
11 days ago
BEC
We are sorry about your experience with our Voluminous Original Mascara Waterproof Brown. We want to assist, therefore, we have forwarded your comments to the appropriate department for further assistance. A member from our team will get in touch with you shortly.
1 out of 5 stars.
Unhappy
12 days ago
agree with the previous customer on this product. I too have used this for years and now find it unsatisfactory....application is time consuming....doesn't apply evenly and clumpy...
how do i get my money back?
Originally posted on lorealparisusa.com
1 out of 5 stars.
Color was disappointing
16 days ago
I am disappointed in the color, not green at all but black/grayish.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
13 days ago
LeCare
Hello! Thank you for sharing your feedback on our Original Washable Bold Eye Mascara in 960 Deep Green. We are sorry to hear the shade was not the green tone you were expecting, and we have shared your comments with our team. We appreciate you taking the time to let us know, and we hope you continue to explore L'Oréal Paris to find a shade you love.
1 out of 5 stars.
Go Back to the Old Formula ASAP
20 days ago
I have used only this mascara for decades, and my daughters as well. What did you do to this formula? It is absolutely terrible now. It clumps and is impossible to remove now. If I wanted a waterproof mascara, I would buy the waterproof version. With so much push-back, you would be making a good business decision to go back to the former formula. It’s almost like the new Coke debacle. I won’t be wasting my money on this new, terrible version of my once beloved mascara. I am sad and disappointed, and apparently are so many other once loyal users.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
15 days ago
consumer care center
Hi there Sistermoon, we are truly sorry to hear about your disappointment. Hearing that a once-beloved product no longer meets your needs, especially after decades of loyalty from you and your daughters, is something we take very seriously. Please be assured that your detailed feedback regarding the clumping and removal process is being shared directly with our laboratory and product development teams. We truly value your long-term trust and are committed to listening to our community as we continue to evolve our products.
1 out of 5 stars.
I do not like the new formula
28 days ago
I do not like the new formula. It is clumpy & doesn’t wash off as well. I will no longer be buying this product after being a faithful 36 year customer.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
27 days ago
LeCare
Hello! We truly appreciate your remarkable 36-year loyalty to our Voluminous Original Mascara and are so sorry to hear that your recent experience with the formula has not met your expectations. We understand how disappointing it is when a long-time favorite feels different, especially regarding clumping and the ease of removal you have relied on for decades. At L'Oréal Paris, we are committed to continuous innovation, and we have shared your specific concerns directly with our product development team for future consideration. To help you discover a new lash look that provides the bold, clean results you love, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find a new favorite match with L'Oréal Paris!
1 out of 5 stars.
Unfortunate
a month ago
Dry mascara. No longer voluminous. Unfortunate. I have been using it for 20 years. It’s just really too bad that I have to go out and find a new brand after all these years. Where is the loyalty L’Oreal?
Helpful?
Response from L'Oreal Paris Canada:
a month ago
BEC
We are sorry about your experience with our Voluminous Original Mascara Blackest Black. We want to help in the best way we can. Therefore, we have forwarded your comments to our team for further assistance. We will be in touch with you shortly.
1 out of 5 stars.
a month ago
This was my favourite mascara. The new formula is terrible. It no longer gives my eyelashes that full and thick look. Doesn’t go on like it used to and it is difficult to remove almost like a waterproof mascara. I have been using this mascara for 15 years but very disappointed with the new formula.
No, I do not recommend this product.
Helpful?
Quality of Product, 2.0 out of 5
Value of Product, 2.0 out of 5
Response from L'Oreal Paris Canada:
a month ago
BEC
We appreciate you sharing your love of the previous formulation, and your loyalty to L'Oréal Paris. We are sorry to hear that the new formula of Voluminous Original Mascara Blackest Black is not meeting your expectations. We understand it can be frustrating when your true favourite is reformulated. At L'Oréal Paris we work tirelessly to develop the best in class makeup which includes updating formulas as new ingredients and technology become available. We can suggest trying our Voluminous Lash Paradise Mascara; formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch, clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. A mascara that gives your lashes instant breathtaking volume and length. For more information please click on this link: https://www.lorealparis.ca/en-ca/voluminous/voluminous-lash-paradise-mascara-blackest-black
1 – 8 of 1808 Reviews
