How To Get—And Keep—Perfect Auburn Hair

Are you asking yourself “What colour should I dye my hair next?” Ever contemplated whether you’d look good as a redhead? If so, just stop questioning it because it doesn’t matter what your skin tone is—there’s a red for you that is incredibly flattering. A quick and easy way to see if red should be your new hue is using the Virtual Try On option on L’Oréal Paris’ website. Simply click on the red shade of your dreams and hit ‘Try On’ on the screen to catch a view of what you’d look like with that colour. If you’re still feeling shy about diving into a high-impact red, consider wading into the colour family with auburn. Auburn hair colour strikes a perfect balance between red and brown. It’s not only versatile but also incredibly flattering on most skin tones. Here’s how to find your perfect shade of auburn hair and DIY it.

How to choose your best auburn hair colour based on skin tone

Fair: If your complexion is fair, consider an auburn shade with a hint of gold tones, which add depth and dimension to the rich shade. Try

L’Oréal Paris Superior Préférence in Light Auburn. The combo of gold and copper creates a sparkling auburn hair colour, which does a great job at livening up pale complexions; it helps skin take on a warmer peaches-and-cream appearance.

Medium: If you’re not a natural blond or redhead, then a rich red-brown auburn might be the shade for you. Try L’Oréal Paris Féria Power Reds, which comes in a variety of beautiful auburn shades—specifically, L’Oréal Paris Féria in Medium Auburn. It leaves hair multi-dimensional with a rich and vibrant cherry-red tinge. All the dyes in the Power Red collection come with a colour booster, which you mix into your hair colour for an extra shot of pure dye for gorgeous, rich colour.

Deep: For women with very rich and dark skin tones, a burgundy auburn, which has more red pigment than brown, is a beautiful option. The deeper the shade the better; think colours like cherry cola, violet red and deep cinnamon. L’Oréal Paris Féria Power Reds in Deep Burgundy will leave hair vivid because it’s rich in colour pigment— perfect for brunettes in need of a change.

How to get and maintain auburn at home

Now that you’ve picked the right auburn based on your skin tone, you know how dramatic the change will be. If you’re looking to colour your hair a few shades darker or lighter, then dyeing your hair at home is a great idea. It’s convenient and it will save you time and money. Follow our step-by-step tutorial for using L’Oréal Paris Féria Power Red and for doing post-care maintenance for your beautiful new auburn hair colour.

Buy the right amount: If your hair is longer than your shoulders, or if it’s very thick, make sure you have two boxes of auburn hair dye on hand. You want to be certain you don’t run out halfway through.

Protect skin from dye: When it comes to auburn hair dyes, red tones are the messiest. Here’s an easy fix to protect skin, especially the forehead and the neck, from unwanted stains: Glide conditioner along your hairline.

New dye? Do a test strand: If this is your first time using L’Oréal Paris Féria or your first time trying this shade, test it on a hidden strand before you commit to colouring your whole head.

Read the instructions and lay everything out: Anytime you’re using a new hair colour, you should always read the instructions beforehand. Next, empty the contents of your L’Oréal Paris Féria Power Red kit(s). This way you won’t have to stop and scramble mid-application to look for something, which can lead to messes or, worse, accidents.

Apply from the roots to the tips:

Part your hair in sections (four to six) before applying colour; this makes application easier and helps you distribute the colour evenly. When you’re ready to apply the dye, always start at the roots; they need the longest processing time.

Use colour-protecting products:

There’s something you should know before you dye your strands auburn: Red shades fade quicker than any other colour because their molecules are the largest. The dye has difficulty penetrating the hair’s shaft so it sits on the surface, which means it’s more vulnerable to UV damage and it washes out faster. Wondering how to wash your hair? Whether you’ve coloured your hair at home or at the salon, your hair should be treated as an investment, so it’s incredibly important to switch up your haircare routine. Stick with a system of products specifically formulated for coloured hair, like L’Oréal Paris Colour Radiance Shampoo, L’Oréal Paris Color Radiance Rapid Reviver Daily Conditioner and L’Oréal Paris Colour Radiance Colour Care Mask. This three-step regimen works to protect and prolong colour thanks to an innovative UV filter that keeps your hair soft, shiny and moisturized. Use L’Oréal Paris Colour Radiance Colour Care Mask once a week to ensure that your hair colour stays vibrant. Thanks to its hydrating serum complex, it adds major shine to locks.

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