Beauty trends come and go, but there is one that has remained the same for the past few seasons and doesn’t seem to be going anywhere anytime soon: natural brows. Gone are the days of overplucked, barely-there eyebrows that dominated in the late ’90s and early aughts. People are putting down the tweezers and picking up the brow makeup to achieve fuller, more-natural-looking brows.
Want to know how to get perfectly imperfect arches that celebs like Amber Heard and Camila Cabello so effortlessly pull off on the red carpet? First things first: You want to equip yourself with a good eyebrow product. Our top product pick for achieving natural brows is L’Oréal Paris Unbelieva’Brow. This gel gives your brows a fuller, thicker look and lasts up to a whopping 48 hours. Plus, it’s formulated with long-wear polymers that not only lock in pigment but also make the product waterproof so that your brows will stay on fleek without any smudges or transferring. They’ll even stay put during your sweatiest workout!
Once you have the Unbelievabrow in hand, you probably want to know how to make brows look natural using this product. You’ve come to the right place! Below, we’ve outlined four simple steps to getting the best natural-looking brows ever.
Step 1. Find the perfect shade.
Before you start applying any product, it’s important to make sure that you’re using the right shade. Choosing a colour that’s too light or too dark for your skin tone and hair colour will stand out and look anything but natural. Luckily, L’Oréal Paris Unbelieva’Brow comes in five different shades—blond, light brunette, brunette, dark brunette and black—so you should have no problem finding the perfect match. To find the shade that’s best for you, stand in front of a mirror and look at the colour of your hair, specifically your roots. Your roots will show your most natural hair colour, whereas the lengths of your hair could be dyed or lightened by the sun. If you think you might be an in-between shade, it’s best to go for the lighter option for more-natural-looking brows as going slightly darker will give you a more defined and intensified look.
Step 2. Fill ’em in.
Once you have landed on the perfect shade, it’s time for the fun part: filling in your brows. Thanks to its doe-foot applicator, L’Oréal Paris Unbelieva’Brow is super-easy to apply. Simply unscrew the applicator top, remove any excess product by gently scraping the tip against the opening of the tube and apply. Instead of applying with a sweeping motion, gently press the product onto the eyebrow to help deposit the colour, focusing on the tip, arch and any sparse areas that need a little oomph. If your brows are thick enough, you can use the applicator on the tail, but if they’re thinner, use a smaller brush for a more precise application.
Step 3. Define and line.
After applying some colour, go in with the provided flat-angled brush to define the shape of your brows. Take a little bit of L’Oréal Paris Unbelieva’Brow—you can deposit some product on the back of your hand or pick up product straight from the tube—and apply it using small, feathery strokes to mimic your hair. If your brows are thin, focus on the edges of the eyebrows, lining them carefully from tip to tail. Be sure to use a light application; pressing too hard may create harsh lines, resulting in a more defined, less natural look.
Step 4. When in doubt, blend it out.
Finally, once the product has dried down ever so slightly, use the spoolie side of the applicator to blend out the product and place the hairs. Flick the brush up and out to comb the hairs upwards for a full and natural-looking shape. The less polished, the better! Be sure to focus on areas where there is a concentration of product and buff out any clumps. When you’re happy with the shape, colour and fullness of the brows, let the product dry down (it’s quick!); the look will stay in place for up to 48 hours, smudge- and transfer-free.