Give Your Blond Hair New Life with At-Home Toner

Maintaining blond hair at home can be a challenge, but using this new toner to cancel out brassy tones and amplify shine (in as little as five minutes!) is a total no-brainer.

They say blonds have more fun, but striking the ideal balance of icy tones is no easy feat for anyone. The right kind of care is key to controlling brassiness and keeping bleached or dyed hair looking healthy. But that doesn’t have to mean an expensive trip to the salon. Read on for how to use the new L’Oréal Paris Feria Power Toner to give your blond hair more dimension and shine for up to three weeks, whether you’ve got all-over colour, highlights or balayage. Bye-bye, brassiness!

What is toner, and how does it work?

Once you’ve figured out how to dye your hair blond at home, infuse even more life into it with a toner. Think of it as a topcoat for your locks: A toner is a demi-permanent treatment that helps to correct and customize your blond.

Toner will only work on hair that’s already bleached or coloured. It’s most commonly used for blond hair since brassiness (those unwanted orange and yellow tones) can occur so easily. L’Oréal Paris Feria Power Toner in Ice Blonde adds cooling tones while neutralizing any brassy undertones for the perfect finish. The ammonia-free formula uses conditioning polymers to reinforce lighter strands for softer, smoother, shinier blond hair. It also works super-fast—in as little as five minutes, you’ll get shimmering, multi-faceted colour—and banishes brass for up to three whole weeks.

Who should use toner?

A toner is a must for ash-blond hair. If you’re wondering how to tone hair at home, good news: Blonds of all hair types and textures can use L’Oréal Paris Feria Power Toner in Ice Blonde, Champagne Blonde or Pearl Blonde. The formula is ideal for balayage, highlights and ombré styles as well as all-over bleach and colour. With three different gorgeous blond tones to choose from, there’s something for every style and personality. The result is a stunning, professional-looking, salon-worthy look.

How should I use an at-home hair toner?

A few tips for toning hair at home: Do a patch test on your arm about 48 hours before using it on your hair to make sure it won’t cause any irritation. When you’re ready to get down to business, grab a towel and some gloves. Mix the toning colour with the developer until it’s blended, and then apply it throughout your hair. Rinse it out and follow it up with conditioner. L’Oréal Paris Feria Power Toner in Ice Blonde, Champagne Blonde or Pearl Blonde will last for almost a month before you need to reapply.

A few tips to help your toned hair last without discoloration: Throw on a hat when you’re outside to keep sun exposure from fading your colour; wash your hair in lukewarm water to preserve your tone and use purple-toned shampoo and conditioner for blond hair to further help prevent fading.

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