DESCRIPTION
L'Oreal Paris Feria Power Toners are ammonia-free demi-permanent hair toners that help eliminate brass and maintain your multi-faceted shimmering color. Built-in polymers reinforce lightened strands for a softer, smoother, shinier result
MORE DETAILS
- High-speed technology helps eliminate brass and neutralize unwanted warmth for a multi-dimensional finish in as little as 5 minutes
- Keep brass away for up to 3 weeks after 1 application, perfect for in-between salon visits
- For all hair types and textures: including those with salon highlights, balayage, ombré, and all over color. Does not lift or shift haircolor, does not cover greys, results will vary depending on color and condition of hair - Perfect for color maintenance after lighteing hair with Feria Lighteing Systems
HOW TO USE
Perform allergy test 48 hours before coloring
Step 1: Squeeze all the toning colour into the developer bottle and replace the applicator cap and shake well
Step 2: Apply the toner of the brassiest area of hair and work your way to the least brassy area of hair until completed saturated.
Step 3 : Apply on the roots and on the mid lenght and ends of hair. Wait for 5 to 10 minutes
Step 4 : Rinse and condition
INGREDIENTS
TONING COLOUR / COLORANT À REFLETS : AQUA • LAURETH-2 • PEG-4 RAPESEEDAMIDE • GLYCERIN • LAURETH-12 • OLETH-30 • SODIUM CETEARYL SULFATE • 2,4-DIAMINOPHENOXYETHANOL HCL • m-AMINOPHENOL • 4-AMINO-2-HYDROXYTOLUENE • SODIUM SULFITE • ETHANOLAMINE • THIOGLYCERIN • POLYQUATERNIUM-6 • TOLUENE-2,5-DIAMINE • CETYL HYDROXYETHYLCELLULOSE • EDTA • TETRASODIUM EDTA • ERYTHORBIC ACID • PARFUM. TONING DEVELOPER CRÈME / RÉVÉLATEUR CRÈME À REFLETS : AQUA • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN.
Reviews
Average Customer Ratings
Quality of Product, 3.8 out of 5
Value of Product, 4.0 out of 5
Customer Images and Videos
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1 to 8 of 806 Reviews
1 – 8 of 806 Reviews
Most Recent
1 out of 5 stars.
Never again will I buy or use it again
a month ago
L'Oreal Paris Feria Permanent Hair Color, 9V Pearl Blonde, 1 fl oz
I got 2 bottles of this and instead of it turning my hair blonde it turned it dark brown
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
28 days ago
LeCare
Hi Here2026. Thank you for reaching out to L'Oreal regarding the Feria Power Toner. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800- 631-7358, M-F, 9am-5:30pm, ET and provide us with your case #45756474. Please have the product with you when you call. Looking forward to hearing from you!
3 out of 5 stars.
Never use the toner
a month ago
I loved how my hair looked after the highlighting process. But the Toner ruined it and made my highlights look brassy! Ive had this problem before and forgot NEVER to use the toner
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
a month ago
LeCare
Hi Bri89! We are sorry to hear about the experience you had with Feria Power Toner-Brunette. We are always looking for ways to improve our products and services. Your comments will be passed on to others in our company for consideration.
4 out of 5 stars.
Would try again
2 months ago
[This review was collected as part of a promotion.] I had to dye my hair twice, just to get it light enough to tone. I used the toner and it did help the brassiness but I still didn’t care for the color and dyed over it.
Originally posted on influenster.com
1 out of 5 stars.
It turns your hair brown
4 months ago
This turned my boyfriends bright blonde bleached hair freaking brown after it took three sessions to get it how light it was before he used this toner
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
4 months ago
consumer care center
Hi Derek666, We are sorry to hear about the experience you had with Feria Power Toner. We would like to speak with you about your experience, please give us a call @ L'Oreal 800-631-7358 M-F 9:00am-5:30pm ET for assistance and provide case #44350693. Please have the product with you when you call, we look forward to speaking with you.
1 out of 5 stars.
Should be called a darker color
6 months ago
I used the Feria Bleach and my hair was so light and lifted but just a little yellow and left this toner on for the minimum 5 minutes and it made my hair very very dark. Wish I didn’t tone at all!
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
5 months ago
LeCare
Hi Not provided! We are sorry to hear that Feria Power Toner darkened your bleached hair. Over time as you shampoo it will gradually lighten. The toner is primarily to cover any brassy, yellow/gold or orange tones after bleaching. It will gradually fade over time as you shampoo. Shampooing daily or every other day will fade it quickly!
Feedback from our customers is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars.
Turned my hair brown
6 months ago
It actually turned my hair BROWN. I DONT WANT BROWN HAIR THANKS FOR NOTHIN
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
6 months ago
LeCare
Hi Bonnie. Thank you for reaching out to L'Oreal regarding the Feria Power Toner. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43248925. Please have the product with you when you call. Looking forward to hearing from you!
5 out of 5 stars.
Easy to use!!
7 months ago
[This review was collected as part of a promotion.] Definitely the one I would rather use than another store brand bleach or toner! Works nice, easy instructions. Doesn't give off a horrible smell like most toners or bleach do! Gave me the blond I was looking for!
Originally posted on influenster.com
1 out of 5 stars.
Basically grey hair dye
8 months ago
DO NOT put this on your hair. Not even a minute after putting in on my hair it was turning it dark grey. Ive been trying to take off the patchy grey from my hair and it won't come off. My hair was the color of a vanilla cake before and now its the color of a dirty mop.
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L'Oreal Paris Canada:
8 months ago
BEC
We are sorry that the Feria Power Toner - Ice Blonde did not provide the desired results. We understand how frustrating it can be when a color result is not as expected and apologize for any inconvenience. We invite you to reach out to us at: [email protected]. Please provide as much additional information as possible in your message so we can better assist you.
1 – 8 of 806 Reviews
Reviews
Average Customer Ratings
Quality of Product, 3.8 out of 5
Value of Product, 4.0 out of 5
Customer Images and Videos
Filter Reviews
Rating
Locale
9 to 38 of 806 Reviews
9 – 38 of 806 Reviews
Most Recent
4 out of 5 stars.
Smells great
9 months ago
[This review was collected as part of a promotion.] This anti-brass toner works wonders! It quickly neutralized the unwanted yellow and orange tones in my hair, leaving it looking cooler and brighter. My hair felt soft and refreshed afterward, and the results were noticeable after just one use. Perfect for keeping blonde or highlighted hair fresh between salon visits
Originally posted on influenster.com
1 out of 5 stars.
If you like your blonde hair stay away
11 months ago
I had a nice blonde color on my hair, and all I wanted to do was eliminate the brassy tones, and it completely colored my hair grey. I will never use this product again. Worst coloring mistake ever!
Originally posted on lorealparisusa.com
5 out of 5 stars.
Easy and affordable
11 months ago
[This review was collected as part of a promotion.] Affordable and easy to use to achieve the blonde or color you want. Packaging is nice and simple, and instructions are easy to understand and follow.
Originally posted on influenster.com
2 out of 5 stars.
11 months ago
do NOT leave it more than 10 minutes. I thought leaving it on would tone it more since i have stubborn orange tones in my dark blonde hair, but it turned my hair completely dark brown. terrifying
Helpful?
Response from L'Oreal Paris Canada:
11 months ago
BEC
We are sorry that the Feria Power Toner - Ice Blonde did not provide the desired results. We understand how frustrating it can be when a product is not as expected and apologize for any inconvenience. We invite you to reach out to us via email providing additional information to receive further assistance.
[email protected]
5 out of 5 stars.
Great toner
a year ago
[This review was collected as part of a promotion.] This color is great! It cuts brass easily. My hair is dark and it made my highlights look submitted and natural! Way better than salon toner that I’ve had over the years.
Originally posted on influenster.com
1 out of 5 stars.
Do Not Buy
a year ago
Actually intensified the red brass in my hair- terrible product. I was literally shocked to see how it ruined my hair.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Color
a year ago
[This review was collected as part of a promotion.] I feel like it did work I used it on my daughter and she loved the way it came out the value for the money is great as well the scent is a little too strong though
Originally posted on influenster.com
4 out of 5 stars.
Easy to use
a year ago
[This review was collected as part of a promotion.] Left my hair with no yellow and was very easy to file instructions in the box and get it done right. Great value for the amount you get. Would recommend extra box for long hair.
Originally posted on influenster.com
4 out of 5 stars.
So worth it
a year ago
[This review was collected as part of a promotion.] The package was appealing. If I saw it in the store it would stand out to me. It did not have an overpowering or unpleasant smell. Worked great and didn't damage my hair like some other products tend to do.
Originally posted on influenster.com
4 out of 5 stars.
Started on black hair and reduced some
a year ago
[This review was collected as part of a promotion.] This transformation began with a black human hair wig as the base. The toner successfully reduced some of the brassy tones but didn't fully neutralize them. The final color leans more towards a warm light to medium brown rather than a cool or ash blonde, indicating the toner couldn't completely counteract the residual warmth left by the bleaching process.
Originally posted on influenster.com
2 out of 5 stars.
Not a product I would use on my hair
a year ago
[This review was collected as part of a promotion.] Packaging is cute! I wasn’t able to try the product out though. I was recommended by a cosmetics professional to not use it for my hair so I wasn’t able to get a proper review out of it. She specifically didn’t want me using it on my hair, I am not sure if that would be the same for others. The application process looked simple and easy to follow though.
Originally posted on influenster.com
4 out of 5 stars.
If willing to.sacrifice hair health for.lighter ha
a year ago
[This review was collected as part of a promotion.] Definitely did the job but my hair was way too light after use and felt very brittle. The toner did last longer than expected, but still got brassy. I know this is expected, and when bleaching the condition of my hair would impact the results, but would probably not do at-home again I'm the future.
Originally posted on influenster.com
5 out of 5 stars.
Good
a year ago
[This review was collected as part of a promotion.] I tried the Féria Power Overlong Lasting Anti-Brass Toner, and it was really good! It worked well to neutralize the brassy tones in my hair and left it looking vibrant and fresh. The application process was simple, and the results lasted longer than I expected. My hair felt soft and healthy afterward, which was a nice bonus. If you’re looking for a toner that’s effective and long-lasting, this one is definitely worth trying!
Originally posted on influenster.com
1 out of 5 stars.
Unfortunately not for me
a year ago
This made me so upset, it left my hair brassier and with random dark patches ?
No, I do not recommend this product.
Helpful?
Quality of Product, 2.0 out of 5
Value of Product, 2.0 out of 5
Response from L'Oreal Paris Canada:
a year ago
Consumer care center
Hello Saz1. We are sorry that the Feria Power Toner, Ice Blonde did not provide the desired results. We invite you to reach out to us via email providing additional information to receive further assistance.
[email protected]
4 out of 5 stars.
Undecided
a year ago
[This review was collected as part of a promotion.] The toner worked better then the bleach, but nothing completely stood out to me when comparing this brand to other brands, but maybe that's just me.
Originally posted on influenster.com
5 out of 5 stars.
10 Stars!
a year ago
10 Stars! It does what it says. Great for keeping my brass away between salon visits. Do as instructions say, Dry hair throughly before applying.
Originally posted on lorealparisusa.com
3 out of 5 stars.
Not what I thought it would do
a year ago
[This review was collected as part of a promotion.] I like how it went on, but I didn't see much difference in the color after it was applied.
No, I do not recommend this product.
Originally posted on lorealparisusa.com
3 out of 5 stars.
Average quality
a year ago
[This review was collected as part of a promotion.] I don’t feel this toner is so good, I don’t see it’s noticeable when I apply it. My hair looks and feels like I hadn’t put anything on it. The professional ones (same brand) are way better.
Originally posted on influenster.com
4 out of 5 stars.
Vibrant and Brass free
a year ago
[This review was collected as part of a promotion.] The **Feria Power Toner Long Lasting Anti Brass Toner** is a game-changer for maintaining vibrant hair color! This toner effectively neutralizes unwanted brassiness, leaving my hair with a beautiful, cool tone. The application is simple, and I loved how my hair felt soft and hydrated afterward. It lasts well and keeps my color looking fresh longer. If you're looking to enhance your hair color while reducing brassiness, this toner is definitely worth a try!
Originally posted on influenster.com
5 out of 5 stars.
Love it!
a year ago
[This review was collected as part of a promotion.] If you have platinum or blond hair then you definitely need to try this Loreal Paris power toner to get the brassiness out. It really does work! Definitely recommend!
Originally posted on influenster.com
1 out of 5 stars.
Easy instructions
a year ago
[This review was collected as part of a promotion.] Unfortunately I was unable to get this on my own hair because I have temporary alopecia, but it looks promising! The packaging is simple with instructions that look easy to follow.
Originally posted on influenster.com
Response from lorealparisusa.com:
a year ago
le care
Hi gracie2brooke, Thanks for sharing your experience. We are sorry to hear you were not able to use our Feria Power Toner Long Lasting Anti Brass Toner. We appreciate your feedback!
5 out of 5 stars.
Yes!
a year ago
[This review was collected as part of a promotion.] My brother told me that he used this toner right after bleaching his hair and it lightened it up and lifted all the brassy tones that were in his hair from the first step. It does a great job leaving hair looking even
Originally posted on influenster.com
1 out of 5 stars.
Okay for at home box
a year ago
[This review was collected as part of a promotion.] Not very effective. Not much change on light colored hair.
Strong smell. The packaging was cool, and made me intrigued to try. This was good for my teen daughter to try and use. Not really impressed.
Originally posted on influenster.com
5 out of 5 stars.
Hard to Find but Now it’s Mine!!!!!
a year ago
Smell is extreme but worth every minute of it. The conditioner is amazing also. My orange strands are now blonde and my brown is a nice cool tone. Warning if you have thick hair or porous hair, get two boxes because I needed a bit more for shoulder length hair.
Originally posted on lorealparisusa.com
1 out of 5 stars.
NOT BLONDE! CREATES DIRTY BLONDE EVEN ON HIGH LIFT
a year ago
My hair WAS very light blonde but had some yellowish tones. I bought this with the hopes of achieving close to platinum as I was almost there with the exception of the yellow. I put it on as instructed with the intention of checking it at the 5 minute mark. At 4 minutes I got kinda nervous because the nixie was dark brown but I told myself to "trust the process" since I know that toners can look deceiving. However, at the 5 minute mark when I removed product from a strand of hair, it was brown!!! I know that hair does look darker when wet but I felt this might be too dark. I was right. I rinsed my hair, then dried it. My hair is now mousey brown and not near the level of lightness it should be!!! I'm scared to do anything else to "fix" it because I'm not sure what any other products might do when combined with this colour. I have a very high profile event in 3 weeks and this is NOT a good look!!!
Originally posted on lorealparisusa.com
5 out of 5 stars.
Very nice toner
a year ago
[This review was collected as part of a promotion.] When you say you want a bleach and tone, this is the kind of tone super pretty and light left my hair, feeling soft and luxurious highly recommend 
Originally posted on influenster.com
4 out of 5 stars.
Did a good job
a year ago
[This review was collected as part of a promotion.] This was a super easy toner to add after I had added highlights into my hair. It smelled nice and did a good job toning the hair color to make it look nicer.
Originally posted on influenster.com
4 out of 5 stars.
Good Price
a year ago
[This review was collected as part of a promotion.] Smells wonderful! Very cute packaging with directions and not pricey at all. It worked on my light blonde hair and was very good at improving overall lighter color.
Originally posted on influenster.com
5 out of 5 stars.
Great for in between hair appointments
a year ago
[This review was collected as part of a promotion.] I actually get my hair done at a salon by my hairstylist and I have blonde hair hair. He does put bleach in it, but this intensified the white look very much and I really enjoyed the turnout. I got with this toner!
Originally posted on influenster.com
5 out of 5 stars.
Works well!
a year ago
[This review was collected as part of a promotion.] This definitely helps keep those brassy colors out of your blond for a long lasting bright beachy blond! It was super simple to use and easy to follow directions!
Originally posted on influenster.com
9 – 38 of 806 Reviews
