DESCRIPTION
Feria hair bleach is a next-level hair lightening system that provides crystal-clear platinum results for weeks.
Feria by L'Oreal Paris, the #1 Hair Bleach brand in Canada, brings the next generation in lightening technology that delivers crystal-clear platinum results for weeks. With 4 different precise hair lifting levels. All without the damage with nourishing anti-brass purple conditioner. Vegan drip-defying formula lets you apply like a pro, suitable for all hair types and textures.
Feria by L'Oreal Paris, the #1 Hair Bleach brand in Canada, brings the next generation in lightening technology that delivers crystal-clear platinum results for weeks. With 4 different precise hair lifting levels. All without the damage with nourishing anti-brass purple conditioner. Vegan drip-defying formula lets you apply like a pro, suitable for all hair types and textures.
MORE DETAILS
- Lightening Hair Color System: This advanced hair lightening system provides crystal clear Platinum Blonde Hair results for weeks; Lighten any hair type and texture up to 8 levels. Ideal for dark brown hair to light brown hair
- Includes Purple Conditioner: This hair dye kit includes Anti-Brass Conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
- Hyper Platinum Hair Dye: Feria Hyper Platinum Blonde Hair Dye has been custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising condition
- Content : 1x developer crème, 1x bleaching powder, 1 X hyper lightening cream, 1 x purple conditionner, 1 x colorist gloves
HOW TO USE
Perform allergy test 48 hours before coloring
Step 1 : Pour entire content of the bleaching powder into the developer creme and mix. Then pour the hyper lightening creme tube in the developer and shake well.
Step 2 : Apply the mixture on the mid-lenghts and stay away form the scalp (2cm - 1 inch). Saturate thoroughly. Wait for 20-30 minutes
Step 3 : Apply remaining mixture to roots, until completely saturated. Wait for 10-20 minutes
Step 4 : Rinse the colour
Step 5 : Apply the purple conditionner & leave in for 5 minutes
Step 6 : Rinse and style
INGREDIENTS
BLEACHING POWDER / POUDRE DÉCOLORANTE : POTASSIUM PERSULFATE • SODIUM SILICATE • AMMONIUM PERSULFATE • KAOLIN • SODIUM PERSULFATE • CI 77891 • SODIUM LAURYL SULFATE • SILICA • HYDROGENATED POLYDECENE • EDTA.
PURPLE CONDITIONER / REVITALISANT VIOLET : AQUA • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • CI 60730 / ACID VIOLET 43 • HIBISCUS SABDARIFFA FLOWER EXTRACT • HYDROXYCITRONELLAL • PHENOXYETHANOL • TRIDECETH-6 • BENZOIC ACID • LINALOOL • ISOPROPYL ALCOHOL • SORBITOL • POTASSIUM HYDROXIDE • BUTYLENE GLYCOL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • GLYCERIN • PARFUM.
DEVELOPER CRÈME / RÉVÉLATEUR CRÈME : AQUA • PARAFFINUM LIQUIDUM • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM CETEARYL SULFATE • SODIUM SALICYLATE • SODIUM SULFATE • PEG-40 HYDROGENATED CASTOR OIL • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE.
HYPER LIGHTENING CRÈME / CRÈME HYPER-ÉCLAIRCISSANTE : AQUA • CETEARYL ALCOHOL • PROPYLENE GLYCOL • ETHANOLAMINE • DECETH-3 • LAURETH-12 • AMMONIUM HYDROXIDE • OLETH-30 • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • SILICA DIMETHYL SILYLATE • RIBES NIGRUM SEED OIL • TOCOPHEROL • OLEA EUROPAEA FRUIT OIL • HELIANTHUS ANNUUS SEED OIL • CARBOMER • PERSEA GRATISSIMA OIL • ROSMARINUS OFFICINALIS EXTRACT • EDTA • VITIS VINIFERA SEED OIL • GLYCINE SOJA OIL • PARFUM.
PURPLE CONDITIONER / REVITALISANT VIOLET : AQUA • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • CI 60730 / ACID VIOLET 43 • HIBISCUS SABDARIFFA FLOWER EXTRACT • HYDROXYCITRONELLAL • PHENOXYETHANOL • TRIDECETH-6 • BENZOIC ACID • LINALOOL • ISOPROPYL ALCOHOL • SORBITOL • POTASSIUM HYDROXIDE • BUTYLENE GLYCOL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • GLYCERIN • PARFUM.
DEVELOPER CRÈME / RÉVÉLATEUR CRÈME : AQUA • PARAFFINUM LIQUIDUM • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM CETEARYL SULFATE • SODIUM SALICYLATE • SODIUM SULFATE • PEG-40 HYDROGENATED CASTOR OIL • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE.
HYPER LIGHTENING CRÈME / CRÈME HYPER-ÉCLAIRCISSANTE : AQUA • CETEARYL ALCOHOL • PROPYLENE GLYCOL • ETHANOLAMINE • DECETH-3 • LAURETH-12 • AMMONIUM HYDROXIDE • OLETH-30 • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • SILICA DIMETHYL SILYLATE • RIBES NIGRUM SEED OIL • TOCOPHEROL • OLEA EUROPAEA FRUIT OIL • HELIANTHUS ANNUUS SEED OIL • CARBOMER • PERSEA GRATISSIMA OIL • ROSMARINUS OFFICINALIS EXTRACT • EDTA • VITIS VINIFERA SEED OIL • GLYCINE SOJA OIL • PARFUM.
FREQUENTLY ASKED QUESTIONS
What is the difference between Feria Hyper Platinum and Feria Absolute Platinum?
Feria Hyper Platinum and Feria Absolute Platinum both deliver bold, prismatic, shimmering, platinum color. Feria Absolute Platinum lightens up to 7 levels, while Feria Hyper Platinum lightens up to 8 levels with next generation lightening technology.
I’m transitioning from lightening my hair in a salon, to lightening my hair at-home. Which product is right for me?
If you typically lighten your hair in a salon and you are looking to lighten your hair at-home, we recommend you use Feria Absolute Platinum. Feria Hyper Platinum is ideal for consumers with dark to light brown hair.
Application tips and tricks?
Pro Tip: Do not apply on hair that is primarily grey or hair that was previously bleached, highlighted, or relaxed. Feria Hyper Platinum will lift hair up to 8 levels, ideal for dark to light brown hair.
Reviews
Average Customer Ratings
Quality of Product, 2.3 out of 5
Value of Product, 1.9 out of 5
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1 to 8 of 2804 Reviews
1 – 8 of 2804 Reviews
Most Recent
5 out of 5 stars.
My go to hair bleach 10/10
4 months ago
My favorite lightening bleach I would absolutely love to receive free products. I'm a loyal Loreal Paris costumer. I use this dye every 2-3 months to keep my blonde long locks perfect. I use 3 boxes on my hair and getting help to save and or free products would be amazing.
Originally posted on lorealparisusa.com
3 out of 5 stars.
Need a toner
5 months ago
[This review was collected as part of a promotion.] Ended up with very brassy, yellow hair. I had to use another box and the toner. I still ended up dyeing my hair brown because I did not like the color.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
5 months ago
LeCare
Hi krystalp23_9875! Thank you for trying Feria Hyper Platinum, and for sharing feedback! We are committed to bringing our consumers products that meets their needs and expectations. Your feedback is appreciated and will be shared with others in our company. We hope you will keep exploring and discovering more with L'Oreal!
4 out of 5 stars.
BEST lightened ever!
5 months ago
Ive had my hair bleached for years, I m a retired hairdresser. After bleaching and toning for years, I decided to give my hair a break. Grew out the bleach and decided to try Absolute Platinum. I thought there was no way this was gonna get my hair.As light as it shows on the box. And if it did, it was gonna be very bright.Yellow. Boy, was I wrong.
This got my color so perfect. I didn't even need to use antibrasy shampoo
These reflexes, this lifted better than cream oil. Bleach with 40 volume developer.
I don't know how, but this is the best lightner ever.
Originally posted on lorealparisusa.com
5 out of 5 stars.
I give it all 5 out of 5 stars.
6 months ago
I loved the color easy to apply didn't damage hair to bad at all and last for a while if use correct care afterwards.
Originally posted on lorealparisusa.com
1 out of 5 stars.
Not what it used to be to be
8 months ago
Not sure what has happened to this product or brand. This dye use to be my go to for changing up my color because of the lift quality. The past two years of purchasing this and another bleach from Féria has been terrible! The boxes are clearly very old because they will NOT mix! The product is runny with clumps no matter how much it’s mixed. For the record, yes, I can read and follow the instructions correctly. Such a shame because this USE TO work and be wonderful. No I’m. It paid for this review. It’s honest.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
8 months ago
LeCare
Hi Keylee. Thank you for reaching out to L'Oreal regarding the Feria Hyper Platinum Bleach. We are sorry to hear the mixture was runny and also clumpy. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43364203. Please have the product with you when you call. Looking forward to hearing from you!
5 out of 5 stars.
Efficient!
9 months ago
[This review was collected as part of a promotion.] Definitely the one I would rather use than another store brand bleach or toner! Works nice, easy instructions. Doesn't give off a horrible smell like most toners or bleach do! Gave me the blond I was looking for!
Originally posted on lorealparisusa.com
4 out of 5 stars.
Not too bad
11 months ago
[This review was collected as part of a promotion.] Honestly, this bleach system surprised me! It lifted my hair evenly without frying it, and it didn’t have that super harsh smell most bleaches do. My hair still feels soft, and the color came out way brighter than I expected.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Nice
a year ago
I used this all the time love love it and I have black hair with blue and take out then I did tanner after love it now I carry this in my solan
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 3.0 out of 5
1 – 8 of 2804 Reviews
Reviews
Average Customer Ratings
Quality of Product, 2.3 out of 5
Value of Product, 1.9 out of 5
Customer Images and Videos
Filter Reviews
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9 to 38 of 2804 Reviews
9 – 38 of 2804 Reviews
Most Recent
5 out of 5 stars.
Works and affordable
a year ago
[This review was collected as part of a promotion.] Great packaging and comes with mostly everything you need to achieve the perfect platinum color at an affordable price. I recommend using a good toner afterwards for darker hair colors.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Better than salon bleach
a year ago
[This review was collected as part of a promotion.] Great bleach! I have been dying my roots for years so my hair is pretty saturated with color. It cut through my dark hair easily without being too brassy. My hair didn’t feel dry after using like it usually would with salon bleach. The smell wasn’t too harsh either!
Originally posted on lorealparisusa.com
5 out of 5 stars.
Love love love this
a year ago
I bought this and I love it. I have always had a professional bleach my hair because I would go through a orange stage. I have a tint of red in my brown hair. I used the hair lighter thinking I would have to purchase again to get it lighter but it worked prefect. Thank you for the hyper it really worked and my hair feels soft I didn't have any damage.
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
5 out of 5 stars.
Loving the Excellence of Feria Platinum 💖
a year ago
My hair is down to my waist but I am a true blonde. But now I'm really loving this to cover all my grey now that I'm in my 60's. My daughter has long blonde hair too. And she uses your products too. I use Platinum and she uses Excellence.
Originally posted on lorealparisusa.com
1 out of 5 stars.
Brass, not blonde
a year ago
I have dark brown hair. I mixed the product according to directions, applied liberally to dry hair, waited the maximum amount of time (60 minutes), rinsed, applied the conditioner that "eliminates brass," waited five more minutes, rinsed thoroughly, and ended up with brassy, light brown hair.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Almost Platinum After One Use!
a year ago
I used Platinum Bleach on my copper hair and wow, it turned almost platinum after just one use! I only need a toner or some purple shampoo to really perfect the tone. The only thing is, the price is a bit high—would love if it was a little cheaper. But overall, super happy with the results and would definitely recommend it
Yes, I recommend this product.
Originally posted on Feria Absolute Platinum Extreme Platinum
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 1.0 out of 5
1 out of 5 stars.
Literally the worse
a year ago
I brought this a few months ago with the plan to dye it black after being blonde for a while. I should've just went with the black first. This absolutely ruined my hair. The roots look terrible and the rest of my hair didn't turn at all. I haven't had any other bleach / blonde dye do anything this bad.
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L'Oreal Paris Canada:
a year ago
Consumer Care Center
Hello Luci. We are sorry that the Feria Bleach Hyper Platinum did not provide the desired results. We understand how frustrating it can be when a color result is not as expected and apologize for any inconvenience. We invite you to reach out to us via email providing additional information to receive further assistance.
[email protected]
3 out of 5 stars.
Ok ish
a year ago
[This review was collected as part of a promotion.] Not terrible, but not great either. You can see from pics that the color turned out just about what I expected, a bit orange, a lot orange, and not even close to a salon quality hair dye job. Would not try again.
Originally posted on lorealparisusa.com
5 out of 5 stars.
From mousey brown to platinum here I come
a year ago
Wonderful works fantastic. Love the perfect platinum color
Originally posted on lorealparisusa.com
4 out of 5 stars.
Typical bleach kit
a year ago
[This review was collected as part of a promotion.] Easy to use. Gives a great lift and goes a long way. Doesn't seem to be any different then most bleach but the package gives you everything you need too so that does make it easy.
Originally posted on lorealparisusa.com
4 out of 5 stars.
Loreal wow
a year ago
[This review was collected as part of a promotion.] Smells good. Didn't leave my hair smelling all kinds of funky. Even smooth coverage. Fun and attractive packaging. Well worth the amount of money that I would have paid in the store.
Originally posted on lorealparisusa.com
4 out of 5 stars.
Started with black hair
a year ago
[This review was collected as part of a promotion.] I tested this on a black human hair wig, and the bleach effectively lifted the wig's dark base to a light to medium brown with some brassy undertones. This is impressive given how dark the starting color was. However, the wig did not reach the desired shade in one session. Achieving lighter results would likely require an additional bleaching session.
Originally posted on lorealparisusa.com
5 out of 5 stars.
So Many Compliments!
a year ago
I get so many compliments when I'm out shopping. I've been using the hyper platinum for 3 years and my hair still feels so soft and looks shiny. I highly recommend this, but also know that everyone's hair is different, so what works for me may not work for other people.
Originally posted on lorealparisusa.com
2 out of 5 stars.
Not a option for me personally
a year ago
[This review was collected as part of a promotion.] Packaging is cute and has a great color scheme! I wasn’t able to try the product out though. I was recommended by a cosmetics professional to not use it for my hair so I wasn’t able to get a proper review out of it. The application process looked simple and easy to follow though. I feel like there are healthier ways to lighten hair color.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Better Then I thought
a year ago
If you want an ice blonde color then this is it fir you. My natural color is a very pale Grey to start with. I've been using this once every six months, and the color is beautiful. Yes I would recommend this to anyone looking for the very lifestyle shade of platinum without the brasseness that some light shades give.
Originally posted on lorealparisusa.com
2 out of 5 stars.
Disappointed
a year ago
Barely pulled color. Not even close to Platinum. The purple toning conditioner did nothing.
Originally posted on lorealparisusa.com
3 out of 5 stars.
Ready for lots of deep conditioning treatments :(
a year ago
[This review was collected as part of a promotion.] Definitely did the job but my hair was way too light after use and felt very brittle. I know this is expected when bleaching and may have been the condition of my hair but would probably not do at-home again I'm the future.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Good
a year ago
[This review was collected as part of a promotion.] I used the Hyper Platinum Advanced Lighting System bleach, and I really liked it! It worked effectively, lifting my hair to a bright, even platinum tone without being overly harsh. The formula felt a bit gentler compared to other bleaches I’ve tried, and it didn’t leave my hair feeling as dry or brittle afterward. The instructions were clear, and the results were impressive. If you’re looking for a reliable bleach for bold, platinum results, I’d definitely recommend giving this one a try!
Originally posted on lorealparisusa.com
1 out of 5 stars.
Product is terrible
a year ago
I bought this and used it. My hair did not turn the color it was supposed to turn.
Originally posted on lorealparisusa.com
4 out of 5 stars.
Unsure.
a year ago
[This review was collected as part of a promotion.] It didn't work as well as I wanted it to, and I felt like it did more damage than good, the toner helped alot
I'm not sure if I'll be trying this box again.
Originally posted on lorealparisusa.com
3 out of 5 stars.
Bad experience
a year ago
[This review was collected as part of a promotion.] I have to say that this product doesn’t work as the advertising or box indicates. I applied it by myself following the instructions and the result was terrible. I tried a second time in the next day with the other box and my hair turned neon yellow. I had to bleach it afterwards to try to fix it but ended up darkening it because there were a lot of damage in my poor thin hair. My recommendation if you want to be blonde, go to a salon with a professional in the matter.
Originally posted on lorealparisusa.com
2 out of 5 stars.
Didn't like. Not user friendly
a year ago
I have not used a hair color that you have to mix powder. The powder got stuck in the nipple of the applicator and came out all uneven. And I shook it good. I will not be using this product again.
Originally posted on lorealparisusa.com
3 out of 5 stars.
Bright Results
a year ago
[This review was collected as part of a promotion.] The Hyper Platinum Advanced Lightening System Bleach is an impressive product for achieving bright, vibrant hair color! It lifts effectively without causing too much damage, and the formula is easy to mix and apply. I appreciated the included conditioning elements that helped keep my hair feeling soft and healthy during the lightening process. The results were consistent and true to the shade I wanted. If you're looking for a reliable bleach for dramatic lightening, this is definitely worth trying!
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
a year ago
Consumer Care Center
HI there! We are so happy to hear that you enjoyed the results you had with Hyper Platinum Advanced Lightening System Bleach. We will share your feedback with the rest of team, and we hope that you will continue to explore our products with confidence!!
5 out of 5 stars.
Very pretty!
a year ago
[This review was collected as part of a promotion.] Absolutely love this line!! It really does bring the platinum out in your hair! I definitely recommend Loreal Paris USA for anyone that wants to lighten their hair!
Originally posted on lorealparisusa.com
1 out of 5 stars.
Looks great!
a year ago
[This review was collected as part of a promotion.] Sadly I was unable to try this product because I have temporary alopecia but the packaging is nice! Instructions look very easy to use and results are promising.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Gentle on scalp with excellent results🤓
a year ago
I'm a Professional Cosmetologist for over 2 decades & hyper platinum doesn't burn the scalp like other bleaches. Easy application & use a wide tooth comb to pull slightly thru on a touch up. A full application will require 2-3 boxes or more depending on your hair length. The aftercare purple conditioner works well also.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Great product
a year ago
[This review was collected as part of a promotion.] My brother used this on his hair, and it turned out great! The directions were clear to follow and easy which helped him a lot! I had no idea he had used it until afterwards! His hair still looks healthy and strong!
Originally posted on lorealparisusa.com
1 out of 5 stars.
Okay for home box stuff
a year ago
[This review was collected as part of a promotion.] Not very effective. Not much change on light colored hair. Strong smell. The packaging was cool, and made me intrigued to try. This was good for my teen daughter to try and use. Not really impressed.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Really nice hair dye
a year ago
[This review was collected as part of a promotion.] Very nice product and very nice color. I did not use but my uncle used his hair turned out amazing it wasn’t fried. It felt really nice afterwards.
Originally posted on lorealparisusa.com
4 out of 5 stars.
Good product
a year ago
[This review was collected as part of a promotion.] This worked really well to add highlights into my hair. The directions made it really easy to use, and I liked the results. Much cheaper than going to a salon.
Originally posted on lorealparisusa.com
9 – 38 of 2804 Reviews
