DESCRIPTION
Feria hair bleach is a next-level hair lightening system that provides crystal-clear platinum results for weeks.
Feria by L'Oreal Paris, the #1 Hair Bleach brand in Canada, brings the next generation in lightening technology that delivers crystal-clear platinum results for weeks. With 4 different precise hair lifting levels. All without the damage with nourishing anti-brass purple conditioner. Vegan drip-defying formula lets you apply like a pro, suitable for all hair types and textures.
Feria by L'Oreal Paris, the #1 Hair Bleach brand in Canada, brings the next generation in lightening technology that delivers crystal-clear platinum results for weeks. With 4 different precise hair lifting levels. All without the damage with nourishing anti-brass purple conditioner. Vegan drip-defying formula lets you apply like a pro, suitable for all hair types and textures.
MORE DETAILS
- Lightening Hair Color System: This advanced hair lightening system provides crystal clear Platinum Blonde Hair results for weeks; Lighten any hair type and texture up to 8 levels. Ideal for dark brown hair to light brown hair
- Includes Purple Conditioner: This hair dye kit includes Anti-Brass Conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
- Hyper Platinum Hair Dye: Feria Hyper Platinum Blonde Hair Dye has been custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising condition
- Content : 1x developer crème, 1x bleaching powder, 1 X hyper lightening cream, 1 x purple conditionner, 1 x colorist gloves
HOW TO USE
Perform allergy test 48 hours before coloring
Step 1 : Pour entire content of the bleaching powder into the developer creme and mix. Then pour the hyper lightening creme tube in the developer and shake well.
Step 2 : Apply the mixture on the mid-lenghts and stay away form the scalp (2cm - 1 inch). Saturate thoroughly. Wait for 20-30 minutes
Step 3 : Apply remaining mixture to roots, until completely saturated. Wait for 10-20 minutes
Step 4 : Rinse the colour
Step 5 : Apply the purple conditionner & leave in for 5 minutes
Step 6 : Rinse and style
INGREDIENTS
BLEACHING POWDER / POUDRE DÉCOLORANTE : POTASSIUM PERSULFATE • SODIUM SILICATE • AMMONIUM PERSULFATE • KAOLIN • SODIUM PERSULFATE • CI 77891 • SODIUM LAURYL SULFATE • SILICA • HYDROGENATED POLYDECENE • EDTA.
PURPLE CONDITIONER / REVITALISANT VIOLET : AQUA • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • CI 60730 / ACID VIOLET 43 • HIBISCUS SABDARIFFA FLOWER EXTRACT • HYDROXYCITRONELLAL • PHENOXYETHANOL • TRIDECETH-6 • BENZOIC ACID • LINALOOL • ISOPROPYL ALCOHOL • SORBITOL • POTASSIUM HYDROXIDE • BUTYLENE GLYCOL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • GLYCERIN • PARFUM.
DEVELOPER CRÈME / RÉVÉLATEUR CRÈME : AQUA • PARAFFINUM LIQUIDUM • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM CETEARYL SULFATE • SODIUM SALICYLATE • SODIUM SULFATE • PEG-40 HYDROGENATED CASTOR OIL • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE.
HYPER LIGHTENING CRÈME / CRÈME HYPER-ÉCLAIRCISSANTE : AQUA • CETEARYL ALCOHOL • PROPYLENE GLYCOL • ETHANOLAMINE • DECETH-3 • LAURETH-12 • AMMONIUM HYDROXIDE • OLETH-30 • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • SILICA DIMETHYL SILYLATE • RIBES NIGRUM SEED OIL • TOCOPHEROL • OLEA EUROPAEA FRUIT OIL • HELIANTHUS ANNUUS SEED OIL • CARBOMER • PERSEA GRATISSIMA OIL • ROSMARINUS OFFICINALIS EXTRACT • EDTA • VITIS VINIFERA SEED OIL • GLYCINE SOJA OIL • PARFUM.
PURPLE CONDITIONER / REVITALISANT VIOLET : AQUA • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • CI 60730 / ACID VIOLET 43 • HIBISCUS SABDARIFFA FLOWER EXTRACT • HYDROXYCITRONELLAL • PHENOXYETHANOL • TRIDECETH-6 • BENZOIC ACID • LINALOOL • ISOPROPYL ALCOHOL • SORBITOL • POTASSIUM HYDROXIDE • BUTYLENE GLYCOL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • GLYCERIN • PARFUM.
DEVELOPER CRÈME / RÉVÉLATEUR CRÈME : AQUA • PARAFFINUM LIQUIDUM • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM CETEARYL SULFATE • SODIUM SALICYLATE • SODIUM SULFATE • PEG-40 HYDROGENATED CASTOR OIL • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE.
HYPER LIGHTENING CRÈME / CRÈME HYPER-ÉCLAIRCISSANTE : AQUA • CETEARYL ALCOHOL • PROPYLENE GLYCOL • ETHANOLAMINE • DECETH-3 • LAURETH-12 • AMMONIUM HYDROXIDE • OLETH-30 • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • SILICA DIMETHYL SILYLATE • RIBES NIGRUM SEED OIL • TOCOPHEROL • OLEA EUROPAEA FRUIT OIL • HELIANTHUS ANNUUS SEED OIL • CARBOMER • PERSEA GRATISSIMA OIL • ROSMARINUS OFFICINALIS EXTRACT • EDTA • VITIS VINIFERA SEED OIL • GLYCINE SOJA OIL • PARFUM.
FREQUENTLY ASKED QUESTIONS
What is the difference between Feria Hyper Platinum and Feria Absolute Platinum?
Feria Hyper Platinum and Feria Absolute Platinum both deliver bold, prismatic, shimmering, platinum color. Feria Absolute Platinum lightens up to 7 levels, while Feria Hyper Platinum lightens up to 8 levels with next generation lightening technology.
I’m transitioning from lightening my hair in a salon, to lightening my hair at-home. Which product is right for me?
If you typically lighten your hair in a salon and you are looking to lighten your hair at-home, we recommend you use Feria Absolute Platinum. Feria Hyper Platinum is ideal for consumers with dark to light brown hair.
Application tips and tricks?
Pro Tip: Do not apply on hair that is primarily grey or hair that was previously bleached, highlighted, or relaxed. Feria Hyper Platinum will lift hair up to 8 levels, ideal for dark to light brown hair.
