Product Details
Brighten with the EverPure Sulfate-Free Blonde System for Bleached, Blonde, Colour-Treated Hair. After just one wash, expect brighter blonde and caring hydration.
Blonde Sulfate-Free Shampoo: Achieve the perfect blonde. The EverPure Sulfate-Free Blonde Shampoo is specifically designed to brighten and rebalance bleached, blonde hair, while protecting your colour.
Salon at Home Care: Blonde hair requires special care. Formulated with an iris-infused brightening technology to neutralize brassiness and hydrate over-processed hair, leaving hair neutralized, brighter, more hydrated, and balanced.
The EverPure Sulfate-Free Blonde System: For brighter blonde & caring hydration, use the EverPure Sulfate-Free Blonde Shampoo and Conditioner in tandem.
Caring and Gentle Formulas: Formulated without sulfates, parabens, harsh salts, DMDM hydantoin, added phthalates, dye, and gluten ingredients. Always vegan, colour-caring, and powered by science.
Elevate Your Haircare Routine: Experience the purely sensorial lush, luxurious lather of the EverPure Sulfate-Free Blonde formulas and a sophisticated, blooming fragrance, with floral notes.
Ingredients
Aqua, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Glycol Distearate, Glycereth-26, Decyl Glucoside, Parfum / Fragrance, Hydrogenated Coconut Acid, Ppg-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Polyquaternium-7, Amodimethicone, Polyquaternium-10, Sodium Isethionate, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Carbomer, C11-15 Pareth-7, Benzoic Acid, Benzophenone-4, Ethylhexyl Methoxycinnamate, Benzyl Salicylate, Laureth-9, Glycerin, Hexyl Cinnamal •Benzyl Alcohol •Linalool, Trideceth-12, Limonene, Sodium Benzoate, C12-13 Pareth-23, C12-13 Pareth-3, Iris Florentina / Iris Florentina Root Extract, Calendula Officinalis Flower Extract, Methylchloroisothiazolinone •Ci 60730 / Ext. Violet 2, Methylisothiazolinone, Ci 17200 / Red 33 •Sodium Hydroxide, Citric Acid Fil Code D168577/1
Usage
Apply EverPure Sulfate-Free Blonde Shampoo to wet hair and massage gently. Rinse. Follow with EverPure Sulfate-Free Blonde Conditioner. Apply to wet hair and massage gently. Leave on for 1-2 minutes. Rinse off. For daily use. Alternate with the EverPure Sulfate-Free Purple Routine 2-3x/week to tone brassy, orange reflects.
Reviews
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1 to 8 of 2210 Reviews
1 – 8 of 2210 Reviews
Most Recent
2 out of 5 stars.
Left a grimy feeling
2 years ago
I’m thrilled this is vegan and cruelty free. I stopped using L’Oreal products for that reason. I’ve L’Oreal shampoo/conditioner before and have had a relatively pleasant experience. Unfortunately this kind made my hair feel like there was a coating on it. It didn’t feel truly clean. I saw a review mention “tacky” and I would agree with that. The smell was too strong for me and didn’t give that fruity and clean smell and feel. Much more musky and earthy. I remembered using the “moisture” version of the EverPure line and would trade in the blonde for that one if I could.
Originally posted on lorealparisusa.com
1 out of 5 stars.
No major difference
3 years ago
I don't see the big change in my hair. It just cleans it. No radiance in your colour.
Originally posted on lorealparisusa.com
3 out of 5 stars.
My new favorite scent
3 years ago
This shampoo isn't super toning for my level 8 highlighted hair, but its still a decent shampoo that is worth using solely for the intoxicatingly delicious scent! I am so obsessed with the way this smells, if it were a perfume it'd be my signature scent. OBSESSED sometimes I use it to wash my body just so I can smell like this all day.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
3 years ago
L'Oreal Consumer Care
Hi Mag1999! Thanks so much for sharing your experience after trying out the EVERPURE Blonde Shampoo. The opinions of our consumers are important to us when making decisions about our products. We value your honest feedback and your comments will be shared with those in our company responsible for this product group. For a deeper toning result, you may wish to try the EVERPURE Sulfate-Free Brass Toning Purple Shampoo. Color protection plus neutralizes brassy yellow and orange tones. Premium quality formula for color treated, blonde, bleached, highlighted brown, sliver hair. Sulfate free, paraben free, no harsh salts, vegan formula. We have provided the link below and we thank you for choosing L'Oreal!
https://www.lorealparisusa.com/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo
4 out of 5 stars.
Removes brassy tones
5 years ago
Removes the brassy yellow tones and leaves your hair looking like you just walked out of a salon. This product is ideal for daily use and will keep your locks looking amazing. The only thing I wasn't a fan of is the scent and my hair became greasy by day 2.
Yes, I recommend this product.
Originally posted on Home Tester Club
1 out of 5 stars.
Not satisfied
5 years ago
I bought shampoo and conditioner I didn't see any results using this product hair was still brassy after use
No, I do not recommend this product.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
5 years ago
ccc
Hi There, We are sorry to hear this product is not your new favorite. Feedback from our consumers is very important to us and we appreciate you sharing your experience. We thank you for giving this product a try as we will be passing on your comments to others in our team. We hope you continue using our products!
4 out of 5 stars.
Purple Shampoo
5 years ago
I received this shampoo free to try. It is very deep purple , lathers richly and takes the brassy tones out of my natural blonde hair. I would recommend this to anyone with blonde or gray hair!
Yes, I recommend this product.
Originally posted on Home Tester Club
3 out of 5 stars.
Great for grey hair!
5 years ago
I love your products, my shower is full of them. My only issue is this one is so hard to squeeze the product out. I have carpal tunnel in both hands and the tube is so hard just getting the shampoo and conditioner out is really difficult.
Yes, I recommend this product.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
5 years ago
ccc
Hi there! Thanks for sharing some feedback with us on our EverPure Blonde! We appreciate you sharing your personal experience about it being difficult to squeeze and will be sharing it with others on our team. We hope you keep trying our products in the future!
5 out of 5 stars.
Actually baffled by the results
5 years ago
I dyed my hair platinum from a dirty blonde a couple months ago and I’ve been having a though time to tone it to the white that I really wanted. I’ve been using a silver color depositing conditioner and my hair started to develop a bit of green and yellow hues (which I hate). I’ve tried tons of purple shampoos. Everything I’ve read says, the more pigmented the better. I usually check every single shampoo to see which is the darkest purple with no sulfates. i bought this product super randomly when I was in town visiting my mom and just needed something to get me through the week. I used the shampoo and conditioner before I went to bed and woke up with perfectly toned platinum hair! This stuff also made my hair feel so soft and smooth! I’m never using a different purple shampoo again!
Yes, I recommend this product.
Originally posted on lorealparisusa.com
1 – 8 of 2210 Reviews
Reviews
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9 to 38 of 2210 Reviews
9 – 38 of 2210 Reviews
Most Recent
5 out of 5 stars.
Great shampoo
6 years ago
I like how my hair feels after using it. I don’t have to wash as much either.
Yes, I recommend this product.
Originally posted on Home Tester Club
5 out of 5 stars.
Great For Blondes
6 years ago
I've used this before and it's helped me get rid of all the brassy yellow/light orange tones in my hair after I bleached it blonde. Left my hair feeling really soft. I recommend this if you have uneven, brassy bleached blonde hair. You could also use this for silver/grey hair.
Yes, I recommend this product.
Originally posted on Home Tester Club
4 out of 5 stars.
Wow! Sulfate free!
6 years ago
LOVE that this is sulfate free! More gentle than other brass banishing shampoos--more of a light lavender colour than it is a deep purple shade. I definitely recommend it for washing out bleach/coconut oil during double process to platinum as it will not add further stress to the process.
Yes, I recommend this product.
Originally posted on Home Tester Club
4 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] I used this item for a few years but the tube bothers me! Its really hard to get product out. I have thick hair and need a lot of it. I think for the price point it works well to keep my blond bright
Originally posted on influenster.com
4 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] I got this in an Influenster box. It works really well and smells good but I rather use pureolgoy
Originally posted on influenster.com
3 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] It smells nice and I appreciate that its sulfate free. It works well enough as a shampoo, but to be honest I didnt really see results as far as anti brassiness. Compared to other products I have used I dont think it has enough pigment to be effective. *Product given to me by Influenster. Did not purchase.
Originally posted on influenster.com
Response from lorealparisusa.com:
6 years ago
ConsumerCareCenter
Hi natalies47! We appreciate you sharing your thoughts regarding L'Oreal EverPure Blonde Shampoo. Thank you for taking the time to try the product and write a review. Visit lorealparisusa.com to see all the exciting products we offer. Thanks again!
5 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] I love this shampoo and really this whole line of shampoo and conditioner. This one specifically keeps any brassiness out of my hair and I look like Im fresh from the salon whenever I use this. Its great any would totally recommend.
Originally posted on influenster.com
4 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] I liked this shampoo as a way of maintaining the cool blonde tone that I want. I always always always get compliments on my hair color and I owe it partly to this. I do see results over time. It doesnt work as fast as one of my other purple shampoos, but I love the ever pure line in general so I am pretty satisfied with the results.
Originally posted on influenster.com
4 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] I really enjoyed this shampoo. It took the brassy tones out of my hair. The one complaint I do have is that it will turn your blonde yellow if you use it a lot and have to use a purple shampoo to remove the yellow tones.
Originally posted on influenster.com
3 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] I really like the smell of this shampoo and so did my husband. Its a nice thick shampoo. The directions say to use 1 time a week. Thats all I wash my hair anyway so I used it every week since I received it. I feel like it did help but not nearly as affective as some deeper purple shampoos Ive used! My hair pulls really brassy though. Id recommend to someone who just wants a subtle change.
Originally posted on influenster.com
Response from lorealparisusa.com:
6 years ago
ccc
Hi There,
We are sorry to hear this product is not your new go-to product. We make every effort to provide the highest quality products for our consumers and want to know whenever a product does not meet your expectations. We hope you continue using our products!
3 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] The smell was really nice but I didnt think this shampoo did anything to help keep my hair less brassy. The shampoo itself is really light and doesnt offer a lot of pigment. I wouldnt repurchase this product.
Originally posted on influenster.com
Response from lorealparisusa.com:
6 years ago
Consumer Care Center
Hi There,
We are sorry to hear this product is not your new go-to product. We make every effort to provide the highest quality products for our consumers and want to know whenever a product does not meet your expectations. We hope you continue using our products!
3 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] 1. The scent is nice.
2. The results arent visible. The purple tone in the shampoo did not do much for my brassiness. I recommend trying a shampoo with more purple pigment as this shampoo was a very light colored purple (lavender).
Originally posted on influenster.com
Response from lorealparisusa.com:
6 years ago
ConsumerCareCenter
Hi babyjaaayy! We appreciate you sharing your thoughts regarding L'Oreal EverPure Blonde Shampoo. We are sorry it did not meet your expectations. Thank you for taking the time to try the product and write a review. Visit lorealparisusa.com to see all the exciting products we offer. Thanks again!
2 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] I wasn't a fan of this or the conditioner. The purple color is a lavender - so it doesn't really tone the hair as well as some of the deeper purple shampoos. I also didn't feel like it cleaned my hair very well. I wouldn't recommend this to a fellow blonde haired gal.
Originally posted on influenster.com
Response from lorealparisusa.com:
6 years ago
Consumer Care Center
Hi ! Thank you for trying our EverPure Blonde Shampoo! However, we are disappointed to hear that you did not see the results you were expecting with the product. We will be sure to pass along your feedback to our team! Perhaps another product will work better for you. Please try our EverPure Brass Toning Purple Sulfate Free Shampoo. You can find it here: http://tinyurl.com/y63lbpy6 We hope this works better for you!
3 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] This product is definitely lightening, its not terribly drying. I like the packaging and will continue to use this product. In the pic you can see how much lighter the blonde is than my natural as the shampoo brightens the colored hair more so than the natural.
Originally posted on influenster.com
Response from lorealparisusa.com:
6 years ago
ConsumerCareCenter
Hi courtneycad2b! We appreciate you sharing your thoughts regarding L'Oreal EverPure Blonde Shampoo. We are glad you like the product. Thank you for taking the time to try the product and write a review. Please visit lorealparisusa.com to see all the exciting products we offer. Thanks again!
4 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] I wish it had a bit more pigment. Amika has a great purple color that really cuts the brass and I feel like this doesnt do enough.
Originally posted on influenster.com
3 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] I think that the shampoo could hold a lot more depth than it does. Its not a very pigmented shampoo, which is the opposite of what Im looking for in a purple shampoo. I think its a nice inexpensive option, but I would rather spend 5 more dollars to get something else.
Originally posted on influenster.com
Response from lorealparisusa.com:
6 years ago
Consumer Care Center
Hi kaitiec2! Thank you for trying our EverPure Blonde Shampoo! Since this product did not meet your expectations, we hope you try our EverPure Brass Toning Purple Sulfate Free Shampoo to help maintain your perfect blonde! You can find it here: http://tinyurl.com/y63lbpy6 We hope this works better for you!
3 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] This shampoo is okay but it does not work as an actual purple shampoo. I saw no results in with this product like I do with most other purple shampoos.
Originally posted on influenster.com
Response from lorealparisusa.com:
6 years ago
L'Oreal Paris Consumer Care Center
Hi there! Thank you for taking the time to share your experience with us regarding our EverPure Blonde Shampoo. We aim to provide the highest quality products to our consumers. Your feedback is important to us. We hope that you will continue to explore the many products we have to offer, and we thank you for reaching out!
3 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] Overall I think the product is great for the price. This shampoo toned my hair very well because I struggle with brassiness. For the price it is a great product. The only problem is I felt like the product dried my hair out and with blonde hair I already have dry hair.
Originally posted on influenster.com
Response from lorealparisusa.com:
6 years ago
CCC
Hi Avalstokes! Thank you for sharing your experience with our EverPure Blonde Shampoo. We're sorry to hear that you don't love this product! Feedback from our consumers is very important to us and helps us improve all of our products. We hope you will continue to explore our products with complete confidence and satisfaction
5 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] I received my complimentary Ever Pure shampoo by LOral 5 weeks ago, and have been using them since. I absolutely loved them. They left my hair soft, gradually helped with the brassiness without leaving my hair purple or dry and it smells sooo good! First drugstore shampoo I can honestly say I love! Thank you LOreal and Influenster!
Originally posted on influenster.com
3 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] Its a good purple shampoo, keeps the brassiness out of blond hair and leaves your hair moisturized, the only thing I really didnt like was the scent. It was very musky and almost masculine, because of this I will not purchase this product but it did its job.
Originally posted on influenster.com
Response from lorealparisusa.com:
6 years ago
CCC
Hi Pamelajwhite1234! Thanks for reaching out and sharing your experience with our EverPure Blonde Shampoo. Feedback from our consumers is very important to us and helps us improve all of our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
4 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] I was hesitant at first, as Im a hair product snob for brands like Pureology, Davines, Alterna, LAnza, etc. The product did leave my hair feeling clean, shiny, and smooth and definitely removed some brassy tones. I give it a 4 because I wasnt in love with the scent. Sulfate and Paraben free - love the cleanliness of ingredients.
Originally posted on influenster.com
3 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] This shampoo smells amazing, is a great texture, and in beautiful packaging, but the formulation still needs some work. I've used both the shampoo and conditioner for 4+ weeks for an honest review and they haven't made a difference in the brassiness of my blonde. The shampoo is light, lathers well and makes my hair/scalp feel clean quickly, but not seeing the blonde results I was hoping for. Note: I received this product by Influenster for an honest review.
Originally posted on influenster.com
Response from lorealparisusa.com:
6 years ago
Consumer Care Center
Hi krisil! Thank you so much for trying our EverPure Blonde Shampoo! However we are just as disappointed to hear you did not see the results you were expecting with the product. We appreciate all your comments and we will be sure to pass along your comments to the rest of the team to improve our products in the future! Thank you for your interest in our products!
4 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] God quality purple shampoo for the price. Could be more moisturizing. I still prefer redken and joico more.
Originally posted on influenster.com
1 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] This is basically a regular shampoo with a very strong scent. It smells like mens cologne/lotion and its way too strong for my liking. This does nothing to keep your hair brassy and it doesnt really wash my hair that well either
Originally posted on influenster.com
Response from lorealparisusa.com:
6 years ago
L'Oreal Paris Consumer Care Center
Hi there! Thank you for taking the time to share your experience with us regarding our Ever Pure Blonde Shampoo. As consumers ourselves, we understand the frustration of trying a new product and not achieving the results we hoped for. Your feedback is important to us. We will surely be passing your comments along. Thank you for giving it a try!
4 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] I really enjoyed this shampoo! Truthfully I dont think the results are as good as my Redken purple shampoo but this is an awesome alternative for a lower price point! Left my hair feeling really soft and nourished.
Originally posted on influenster.com
2 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] Overall the product is ok. The scent is good and it lathers well, however it does seem to way down my hair some and leaves it flat.
Originally posted on influenster.com
Response from lorealparisusa.com:
6 years ago
L'Oreal Paris
Thanks for giving our EverPure Blonde Shampoo a try! We are sorry that it was not ultimately what you expected, having it weigh down you hair. If you love the result it countering brass, consider boosting up the volume with our Boost it Volume Mousse!
5 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] I love this product!! It works really well! I love the way it smells and makes my hair feel. Also the price point is amazing!
Originally posted on influenster.com
4 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] Overall I really like this shampoo. It leaves my hair feeling very clean and the ingredients arent bad which I like. I have tried purple shampoos that did tone my hair a little bit better but were not as moisturizing as this one.
Originally posted on influenster.com
3 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] This shampoo smells amazing! It could be more pigmented so that it tones your hair more but its nice that it doesnt make your hair overly ashy, so its nice if you just want to maintain the tone of your blonde and your not looking for anything drastically different.
Originally posted on influenster.com
Response from lorealparisusa.com:
6 years ago
L'Oreal Paris
Thanks so much for trying our EverPure Blonde. If you are looking for a more pigmented option, check out our newly launched EverPure Purple Shampoo and Conditioner!
3 out of 5 stars.
6 years ago
[This review was collected as part of a promotion.] This shampoo works as well as any blonde shampoo Ive tried, and Ive tried quite a few. The scent is okay but nothing special. I really didnt see any noticeable change in my hair, but, Im not a shampoo every day kind of girl either. I will continue using it to see if it helps my hair. I received this product free for testing and reviewing purposes.
Originally posted on influenster.com
Response from lorealparisusa.com:
6 years ago
L'Oreal Paris Consumer Care Center
Hi there- Thanks for trying out our EverPure Blonde Shampoo. Your feedback is really important to us. We will surely be passing your comments along to our team. Thanks again for sharing! We hope you continue to try all of our products.
9 – 38 of 2210 Reviews
