DESCRIPTION

Feria hair bleach is a next-level hair lightening system that provides crystal-clear platinum results for weeks.

Feria by L'Oreal Paris, the #1 Hair Bleach brand in Canada, brings the next generation in lightening technology that delivers crystal-clear platinum results for weeks. With 4 different precise hair lifting levels. All without the damage with nourishing anti-brass purple conditioner. Vegan drip-defying formula lets you apply like a pro, suitable for all hair types and textures.
MORE DETAILS

- Lightening Hair Color System: This advanced hair lightening system provides crystal clear Platinum Blonde Hair results for weeks; Lighten any hair type and texture up to 8 levels. Ideal for dark brown hair to light brown hair

- Includes Purple Conditioner: This hair dye kit includes Anti-Brass Conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color

- Hyper Platinum Hair Dye: Feria Hyper Platinum Blonde Hair Dye has been custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising condition

- Content : 1x developer crème, 1x bleaching powder, 1 X hyper lightening cream, 1 x purple conditionner, 1 x colorist gloves

HOW TO USE

Perform allergy test 48 hours before coloring

Step 1 : Pour entire content of the bleaching powder into the developer creme and mix. Then pour the hyper lightening creme tube in the developer and shake well.

Step 2 : Apply the mixture on the mid-lenghts and stay away form the scalp (2cm - 1 inch). Saturate thoroughly. Wait for 20-30 minutes

Step 3 : Apply remaining mixture to roots, until completely saturated. Wait for 10-20 minutes

Step 4 : Rinse the colour

Step 5 : Apply the purple conditionner & leave in for 5 minutes

Step 6 : Rinse and style

INGREDIENTS
1113401 – SHIMMERING BLEACHING POWDER / POUDRE DÉCOLORANTE MULTI-REFLETS : POTASSIUM PERSULFATE•SODIUM METASILICATE •SODIUM PERSULFATE•CI 77891•SILICA•KAOLIN•EDTA. (FIL K54017/5) 1190207 – SHIMMERING DEVELOPER CRÈME / CRÈME RÉVÉLATEUR MULTI-REFLETS : AQUA•PARAFFINUM LIQUIDUM•HYDROGEN PEROXIDE•CETEARYL ALCOHOL•SODIUM CETEARYL SULFATE•SODIUM SALICYLATE•SODIUM SULFATE•PEG-40 HYDROGENATED CASTOR OIL•PHOSPHORIC ACID•TETRASODIUM ETIDRONATE•TETRASODIUM PYROPHOSPHATE. (FIL C229298/2) 1188785 – SHIMMERING LIGHTENING CRÈME / CRÈME ÉCLAIRCISSANTE MULTI-REFLETS : AQUA•CETEARYL ALCOHOL•ETHANOLAMINE• PROPYLENE GLYCOL•DECETH-3•LAURETH-12•OLETH-30•LAURIC ACID•GLYCOL DISTEARATE•POLYQUATERNIUM-22•SILICA DIMETHYL SILYLATE• CARBOMER•EDTA•PARFUM. (FIL C236831/1) 1242208 – ANTI-BRASS CONDITIONER WITH DIRECT DYE / REVITALISANT ANTI-EFFETS CUIVRÉS AVEC TEINTURE DIRECTE : AQUA•CETEARYL ALCOHOL•BEHENTRIMONIUM CHLORIDE•AMODIMETHICONE•CETYL ALCOHOL•C12-15 ALKYL BENZOATE•GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE•RIBES NIGRUM SEED OIL•TOCOPHEROL•SODIUM HYDROXIDE•HYDROXYETHYLCELLULOSE•HYDROXYANTHRAQUINONEAMINOPROPYL METHYL MORPHOLINIUM METHOSULFATE•OLEA EUROPAEA FRUIT OIL•TRIDECETH-6•CHLORHEXIDINE DIGLUCONATE•FUMARIC ACID•ISOPROPYL ALCOHOL •PERSEA GRATISSIMA OIL•CITRIC ACID•BUTYROSPERMUM PARKII BUTTER•CETRIMONIUM CHLORIDE•GLYCINE SOJA OIL•PARFUM. (FIL C239213/1)

FREQUENTLY ASKED QUESTIONS

What is the difference between Feria Hyper Platinum and Feria Absolute Platinum?
Feria Hyper Platinum and Feria Absolute Platinum both deliver bold, prismatic, shimmering, platinum color. Feria Absolute Platinum lightens up to 7 levels, while Feria Hyper Platinum lightens up to 8 levels with next generation lightening technology.
I’m transitioning from lightening my hair in a salon, to lightening my hair at-home. Which product is right for me?
If you typically lighten your hair in a salon and you are looking to lighten your hair at-home, we recommend you use Feria Absolute Platinum. Feria Hyper Platinum is ideal for consumers with dark to light brown hair.
Application tips and tricks?
Pro Tip: Do not apply on hair that is primarily grey or hair that was previously bleached, highlighted, or relaxed. Feria Hyper Platinum will lift hair up to 8 levels, ideal for dark to light brown hair.
  • Feria EN

Very Platinum
Hair Color - Feria
PERMANENT HAIR BLEACH - VERY PLATINUM