Product Details
Feria hair bleach is a next-level hair lightening system that provides crystal-clear platinum results for weeks.

Feria by L'Oreal Paris, the #1 Hair Bleach brand in Canada, brings the next generation in lightening technology that delivers crystal-clear platinum results for weeks. With 4 different precise hair lifting levels. All without the damage with nourishing anti-brass conditioner. Vegan drip-defying formula lets you apply like a pro, suitable for all hair types and textures.

- Lightening Hair Color System: This advanced hair lightening system provides crystal clear Platinum Blonde Hair results for weeks; Lighten any hair type and texture up to 4, 6 or 7 levels. Ideal for dark brown hair to light brown hair

- Includes Anit-Brass Conditioner: This hair dye kit includes Anti-Brass Conditioner to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color

- Hyper Platinum Hair Dye: Feria Platinum Blonde Hair Dye has been custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising condition

- Content : 1x developer crème, 1x bleaching powder, 1x hyper lightening cream, 1x anti-brass conditionner, 1x colorist gloves

Ingredients
1113401 – SHIMMERING BLEACHING POWDER / POUDRE DÉCOLORANTE MULTI-REFLETS : POTASSIUM PERSULFATE•SODIUM METASILICATE •SODIUM PERSULFATE•CI 77891•SILICA•KAOLIN•EDTA. (FIL K54017/5) 1190207 – SHIMMERING DEVELOPER CRÈME / CRÈME RÉVÉLATEUR MULTI-REFLETS : AQUA•PARAFFINUM LIQUIDUM•HYDROGEN PEROXIDE•CETEARYL ALCOHOL•SODIUM CETEARYL SULFATE•SODIUM SALICYLATE•SODIUM SULFATE•PEG-40 HYDROGENATED CASTOR OIL•PHOSPHORIC ACID•TETRASODIUM ETIDRONATE•TETRASODIUM PYROPHOSPHATE. (FIL C229298/2) 1188785 – SHIMMERING LIGHTENING CRÈME / CRÈME ÉCLAIRCISSANTE MULTI-REFLETS : AQUA•CETEARYL ALCOHOL•ETHANOLAMINE• PROPYLENE GLYCOL•DECETH-3•LAURETH-12•OLETH-30•LAURIC ACID•GLYCOL DISTEARATE•POLYQUATERNIUM-22•SILICA DIMETHYL SILYLATE• CARBOMER•EDTA•PARFUM. (FIL C236831/1) 1242208 – ANTI-BRASS CONDITIONER WITH DIRECT DYE / REVITALISANT ANTI-EFFETS CUIVRÉS AVEC TEINTURE DIRECTE : AQUA•CETEARYL ALCOHOL•BEHENTRIMONIUM CHLORIDE•AMODIMETHICONE•CETYL ALCOHOL•C12-15 ALKYL BENZOATE•GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE•RIBES NIGRUM SEED OIL•TOCOPHEROL•SODIUM HYDROXIDE•HYDROXYETHYLCELLULOSE•HYDROXYANTHRAQUINONEAMINOPROPYL METHYL MORPHOLINIUM METHOSULFATE•OLEA EUROPAEA FRUIT OIL•TRIDECETH-6•CHLORHEXIDINE DIGLUCONATE•FUMARIC ACID•ISOPROPYL ALCOHOL •PERSEA GRATISSIMA OIL•CITRIC ACID•BUTYROSPERMUM PARKII BUTTER•CETRIMONIUM CHLORIDE•GLYCINE SOJA OIL•PARFUM. (FIL C239213/1)
Usage

How to use hair bleach:

Perform allergy test 48 hours before coloring

Step 1 : Pour entire ligthtening powder into developer bottle, then pour the entire shimmering oil into the developper and shake well

Step 2 : Apply the mixture on the mid-lenghts and stay away form the scalp (2cm - 1 inch). Saturate thoroughly. Wait for 20-30 minutes

Step 3 : Apply remaining mixture to roots, until completely saturated. Wait for 10-20 minutes

Step 4 : Rinse the colour

Step 5 : Apply the anti-brass conditionner & leave in for 5 minutes

Step 6 : Rinse and style

Hair Color Concierge

Very Platinum
Hair Color - Feria
Hair Bleach - Very Platinum