Product Details
Boost volume with the EverPure Sulfate-Free Volume System for Fine, Flat, Colour-Treated Hair. After just one wash, expect instant root lift, long-lasting body and lightweight fullness.
Volume Sulfate-Free Shampoo: Achieve your most voluminous hair. The EverPure Sulfate-Free Volume Shampoo is specifically designed to boost volume on fine, flat hair, while protecting your colour.
Salon at Home Care: Flat, fine hair requires special care. Formulated with a vitamin E-infused volumizing technology to instantly lift hair at the root and add body to the lengths, leaving hair more volumized and luminous.
The EverPure Sulfate-Free Volume System: For an instant root lift, long lasting body & lightweight fullness use the EverPure Sulfate-Free Volume Shampoo and Conditioner in tandem.
Caring and Gentle Formulas: Formulated without sulfates, parabens, harsh salts, DMDM hydantoin, added phthalates, dye, and gluten ingredients. Always vegan, colour-caring, and powered by science.
Elevate Your Haircare Routine: Experience the purely sensorial lush, luxurious lather of the EverPure Sulfate-Free Volume formulas and a sophisticated, aromatic fragrance, with herbal notes.
Salon at Home Care: Flat, fine hair requires special care. Formulated with a vitamin E-infused volumizing technology to instantly lift hair at the root and add body to the lengths, leaving hair more volumized and luminous.
The EverPure Sulfate-Free Volume System: For an instant root lift, long lasting body & lightweight fullness use the EverPure Sulfate-Free Volume Shampoo and Conditioner in tandem.
Caring and Gentle Formulas: Formulated without sulfates, parabens, harsh salts, DMDM hydantoin, added phthalates, dye, and gluten ingredients. Always vegan, colour-caring, and powered by science.
Elevate Your Haircare Routine: Experience the purely sensorial lush, luxurious lather of the EverPure Sulfate-Free Volume formulas and a sophisticated, aromatic fragrance, with herbal notes.
Ingredients
Aqua, Sodium Cocyl Isethionate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Disterate, Glycereth-26, Decyl Glucoside, Hydrogenated Coconut Acid, Pafum/Fragrance, Sodium Chloride, Ppg-5-Ceteth-20, Amodimethicone, Sodium Isethionate, Polyquaternium-7, Peg-55 Propylene Glycol Oleate, Sodium Hydrozide, Propylene Glycol, Carbomer, C11-15 Pareth-7, Benzoic Acid, Tocopherol, Benzophenone-4, Caprylic/Capric Triglyceride, Laureth-9, Mentha Piperita Leaf Extract/Peppermint Leaf Extract, Glycerin, Limonene, Trideceth-12, Magnesium Nitrate, Sodium Benzoate, Benzyl Alcohol, Linalool, Butylphenyl Methylpropional, Rosmarinus Officianalis Leaf Oil/ Rosemary Leag Oil, Citronellol, Salycylic Acid, Methylchloroisothiazolinone, Sorbic Acid, Magnesium Chloride, Nelumbium Speciosum Flower Extract, Methyliosthiazolinone, Citric Acid.
Usage
Apply EverPure Sulfate-Free Volume Shampoo to wet hair and massage gently. Rinse. Follow with EverPure Sulfate-Free Volume Conditioner. Apply to wet hair and massage gently. Leave on for 1-2 minutes. Rinse off. For daily use.
Reviews
Average Customer Ratings
Quality of Product, 1.8 out of 5
Value of Product, 1.8 out of 5
Customer Images and Videos
Filter Reviews
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1 to 8 of 1990 Reviews
1 – 8 of 1990 Reviews
Most Recent
1 out of 5 stars.
Painful and dangerous shampoo.
9 days ago
The new formula for volume shampoo is terrible. Caused a rash on my head that literally hurt and itched so badly I could not sleep.
I’ve always used your shampoo for the past 20 years but I now must use baby shampoo to try to heal my scalp. Very dissatisfied.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
7 days ago
LeCare
Hi Terrible product! We are sorry to hear about the experience you had with EverPure Volume Shampoo. We would like to speak with you directly about it. Please give us a call at 1-800-631-7358, M-F, 9-5, ET. It would be helpful if you could have the product available and provide us with case #46499298 when you call.
1 out of 5 stars.
I am very unhappy in the change to the new formula
26 days ago
I loved your creamy formula of the ever pure volume shampoo before you changed it to the clear formula.
The new formula is so drying and I had broken strands from trying to comb through it.
The conditioner makes my hair flat no matter if I use a smaller amount.
Please bring back the creamy formula that my hair and I loved.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
15 days ago
LeCare
Hi CyndiF! Thank you for sharing how you feel about EverPure Volume Shampoo. Feedback is valuable to us when making decisions about our products. We apologize for the inconvenience it may have caused, and will pass along your feedback to others in our company for consideration.
5 out of 5 stars.
Great wonderful elite product
2 months ago
Gives me elite W fluffy hair moment ayo whys my hair kinda fluffy doe
Originally posted on lorealparisusa.com
1 out of 5 stars.
Do NOT like it at all … am returning it
3 months ago
Like the other reviews I loved the old volume shampoo and do not like at all the new formulation which did a great job and the new clear formulation leaves my hair greasy doesn’t lather like the old one and I am returning it and hope you bring the old volume shampoo which was great … bring it back!!!
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
3 months ago
LeCare
Hi Katie!Thank you for reaching out to share that you do not like Ever Pure Volume Shampoo. We are sorry to hear that it's leaving your hair feeling greasy. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars.
Can’t use this anymore and sad about it
5 months ago
Was happy with the old formula. This new version causes hair loss, flat and heavy hair that can’t keep a style, extremely difficult to rinse out, and I am quite upset about it. Last time I buy this product. It’s making my hair fall out terribly. Requires more frequent hair washing than twice a week. Bad.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
5 months ago
LeCare
Hi LyraKind. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the EverPure Volume Shampoo. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M - F, 9am - 5:30 pm, ET for assistance and provide the case #44147555. Please have the product with you when you call and ask for a Senior Advisor. Looking forward to hearing from you!
1 out of 5 stars.
New formula awful
5 months ago
This new formula is HORRIBLE! The shampoo and conditioner left my hair dry and stringy. The old formula was absolutely AMAZING I used it for years. Please go back to the old formula, look at all these consumers saying the same thing. Please go back.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
5 months ago
LeCare
Hi AAC1! We are so sorry to hear you didn't love our EverPure Volume Shampoo as much as we do. We take our customer feedback very seriously and will be sharing this information with the rest of our team. We appreciate you taking the time to share your experience and we apologize for any inconvenience this may have caused. We hope you will try some of our other products in the future!
1 out of 5 stars.
Awful Now
7 months ago
What happened this used to be so good. The new formula is beyond awful. Makes your hair feel and look dry, brittle, tangled and flat.
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L'Oreal Paris Canada:
7 months ago
BEC
We appreciate you sharing your love of the previous formulation, and your loyalty to L'Oréal! We are sorry to hear that the new formula of the Ever Pure Sulfate Free Volume Shampoo is not meeting your expectations. At L'Oréal, we work tirelessly to develop the best in class hair products which includes updating formulas as new ingredients and technology become available. We would love the opportunity to connect with you to find your new favourite shampoo or to assist you in any way. Please reach out to us by Chat on our website or by phone at your convenience. Our phone number is 1-888-4-LOREAL (1-888-456-7325) and we are open 10am-5pm EST from Monday to Friday. Thank you for choosing L'Oréal products to care for your hair. We hope that you continue using our products!
1 out of 5 stars.
New formula=no thank you
8 months ago
The formula changed and it’s awful. My hair by the end of the day is flat and greasy. The old formula was fanatic, this one the complete opposite.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L'Oreal Paris Canada:
8 months ago
BEC
We appreciate you sharing your love of the previous formulation, and your loyalty to L'Oréal! We are sorry to hear that the new formula of our Sulfate Free Volume Shampoo is not meeting your expectations. We understand it can be frustrating when your true favourite is discontinued. At L'Oréal we work tirelessly to develop the best in class hair care which includes updating formulas as new ingredients and technology become available. We would love the opportunity to connect with you to find your new favourite hair product. Please reach out to us by chat on our website or by phone at your convenience. Our phone number is 1-888-4-LOREAL (1-888-456-7325) and we are open 10am-5pm EST from Monday to Friday. Thank you for choosing L'Oréal products to care for your hair!
1 – 8 of 1990 Reviews
Reviews
Average Customer Ratings
Quality of Product, 1.8 out of 5
Value of Product, 1.8 out of 5
Filter Reviews
Rating
Locale
9 to 38 of 1990 Reviews
9 – 38 of 1990 Reviews
Most Recent
1 out of 5 stars.
New formula irritates scalp.
11 months ago
Trying to figure out why my scalp has been so itchy lately since I haven't changed any of the hair products I use. It finally occurred to me that this could be related to the change in color (clear instead of white) of my shampoo. From reading the reviews on this site I see that it is a new formula and that it is effecting lots of users the same way. Please change it back! I cannot use this shampoo any longer!
Originally posted on lorealparisusa.com
1 out of 5 stars.
Bring back the original
11 months ago
New formula is horrible. My hair feels like straw and seems to have so much breakage.
Originally posted on lorealparisusa.com
1 out of 5 stars.
Why Did You Change This Shampoo?
a year ago
The old formula was great. This new formula is horrible. PLEASE bring back the original!
Originally posted on lorealparisusa.com
1 out of 5 stars.
Terrible New Formula!!!!
a year ago
I've been using this shampoo for well over a decade, never had any issues until the formula changed. The texture use to be creamy, now it's a clear sticky gel that requires twice as much product to clean your hair. Does your hairbfeel clean with the new formula? Nope. Not only is the shampoo a different texture, but whatever ingredients you switched out are causing a reaction on my scalp. My hair looks thinner, my scalp is irritated. Again, I have been using this shampoo with zero issues until you changed the formula. It's really unfortunate that you changed the formula out of nowhere, refused to announce the change, refused to put any warning on your [now poor] products, and refuse to change it back despite your customers leaving hundreds of reviews. I'm now on the lookout for a new shampoo - one that ISN'T L'Oreal brand.
Originally posted on lorealparisusa.com
1 out of 5 stars.
New formula is HORRIBLE
a year ago
I have used this shampoo for YEARS and it was fantastic! This new formula is horrible! C’mon L’Oreal, stand behind your brand and please change it back to the original LOTUS creamy formula!
Originally posted on lorealparisusa.com
1 out of 5 stars.
Change it back!
a year ago
The old formula was great. This one bothers my scalp. Please change it back.
Originally posted on lorealparisusa.com
1 out of 5 stars.
Horrible compared to the old formula
a year ago
This is horrible. Bring back the original lotus formula!!
Originally posted on lorealparisusa.com
1 out of 5 stars.
Bring back the old formula
a year ago
New product is terrible. The old formula was my go-to for the last ten years. Why do you have to go and change things that aren’t broke? Bring back the old!!!!
Originally posted on lorealparisusa.com
1 out of 5 stars.
Extremely disappointed
a year ago
I have been a faithful L’Oréal customer for nearly a decade. The previous formula of this shampoo was perfect, loved by so many. I’d often buy bottles in bulk and recommended it to so many friends. The new formula is absolutely horrible, doesn’t lather, and made my fine hair feel like straw - all thanks to the cheaper ingredients used. I returned it immediately when I realized what had happened. L’Oréal cares more about profits than maintaining its customers. Taking my business elsewhere - hope we all find a decent replacement for what used to be the best shampoo!
Originally posted on lorealparisusa.com
1 out of 5 stars.
New formula smells terrible
a year ago
This was great until they changed the formula. Now it smells terrible
Originally posted on lorealparisusa.com
1 out of 5 stars.
New formula is awful
a year ago
New formula is awful. After loving this shampoo for years, I’m now on the hunt for a new shampoo. I also dislike that L’Oreal changed the formula with no notice on the bottle.
Originally posted on lorealparisusa.com
1 out of 5 stars.
Bring back the original formula
a year ago
I’ve used this product for years and the new formula is awful. It leaves my hair greasy and flat. It doesn’t lather and pours out of the bottle way too fast
Originally posted on lorealparisusa.com
1 out of 5 stars.
They changed the formula drastically
a year ago
I've been using this shampoo and conditioner for years, back when it was "rosemary" scented and then "lotus" scented and now seemingly unscented. I've stuck by the product even as the price had gone up and up. But the most recent change feels drastic... no longer is the shampoo a milky white, but clear. After washing and conditioning, my hair is more tangled and left feeling sticky and unclean AND it's been actively falling out. Horrific. I am done with L'Oreal.
Originally posted on lorealparisusa.com
1 out of 5 stars.
PleaseBringBackTheOriginalShampooFormula!
a year ago
I have exclusively used and loved this shampoo for over 12 years, giving it 5 STARS and recommending it to everyone I know who dyes their hair. I have always bought three or four tubes at a time to make sure I don't run out. I was very confused in October 2024 when my new tube had a completely different product in it. For some reason, and without warning, you have changed the formula and the shampoo is now completely different. I have now used the new formula three times, and my scalp is now dry and itchy, my hair is dry and full of static, and my color has faded. PLEASE bring back the original formula ASAP! I believe the original formula is the [LOTUS] formula. In the meantime, I am forced to search for a better shampoo.
Originally posted on lorealparisusa.com
5 out of 5 stars.
the new formula is so good!
a year ago
There are many reviews out there criticizing the reformulation, but for me, it’s been really great! I used this shampoo before the reformulation, and it didn’t work well for me—it felt way too heavy on my roots. Now, however, this shampoo is perfect!
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
1 out of 5 stars.
New Vegan Formula is Terrible!!!
a year ago
Not a fan of the new formula. Been using volume shampoo for 10+ yrs. It sucks. Hair is weighed down & feels greasy. Ill need to find a new shampo unless you Bring back the original formula!!!
Originally posted on lorealparisusa.com
1 out of 5 stars.
New formula is terrible!
a year ago
Your new formula is terrible! I’ve been this for 10+ years and used to love it. I was so surprised it changed and am so disappointed. Why did you change it?
Originally posted on lorealparisusa.com
1 out of 5 stars.
New formula is awful
a year ago
The new formula is awful. If I could it less than 1 star I would. I have been an avid EverPure user for 10 plus years and loved it. The new formula is runny, doesn’t lather as much and leaves my hair dull and not clean feeling. I have to use twice as much shampoo as before to get the it to lather and half runs out of your hand. Please change back to the old formula.
Originally posted on lorealparisusa.com
1 out of 5 stars.
Awful new formula
a year ago
I used this shampoo for years and love it but the new formula is horrible. The fact that the new formula wasn’t noted on the new packaging is also ridiculous. Way to lose all of your customers!
Originally posted on lorealparisusa.com
1 out of 5 stars.
Hate the new vegan formula
a year ago
Why oh why did you destroy a perfectly awesome shampoo??? I’ve been using the lotus creamy formula for probably over 30 years! This new crap looks harsh, feels harsh and I won’t use it! If you don’t bring the orginal formula for volume and the creaminess I’m done with you!
Originally posted on lorealparisusa.com
2 out of 5 stars.
Not as good.
a year ago
Do not like the new formula.
What was wrong with the old?
Will have to find a new volumizing shampoo for fine color treated hair.
Loved the old formula.
Originally posted on lorealparisusa.com
1 out of 5 stars.
Bring back the old formula
a year ago
Like all of the other recent reviews on this site, the new formula was an absolutely poor choice on L'Oreal's part. I've been exclusively using the shampoo for the past 5 years and absolutely loved everything about it. To call it the same product with this new formula feels wrong. This feels like an entirely new product that does the opposite of what myself and other users loved about it. Please, L'Oreal, bring back the old formula. I'm moving on to a new shampoo from another brand from here on, but would absolutely return to this product if the old formula was brought back.
Originally posted on lorealparisusa.com
1 out of 5 stars.
Awful new formula
a year ago
The new formula does not work for my hair. I used the old formula for years and I am disappointed you changed it without even marking the bottle. The reviews online agree that this formula is not good. Please change it back, and mark it so we know it is the old formula. I will not buy this edition.
Originally posted on lorealparisusa.com
1 out of 5 stars.
Yuck
a year ago
Why do companies do this? The reformulation of this product is awful. Makes my scalp itch and has none of the qualities of the original formula. I have to assume it is a misguided effort to maximize profits. Seems so out of character for l'Oreal whose brand is, or was, synonymous with quality.
Originally posted on lorealparisusa.com
1 out of 5 stars.
Bring back the old formula
a year ago
Please please bring back the old formula. This makes my scalp itch and is so hard to lather.
Originally posted on lorealparisusa.com
1 out of 5 stars.
Formula Changed for the Worst
a year ago
Horrible! It’s like using hand soap on your hair!
I’ve loved and used this product everyday for years, what happened? !
Not the same at all!
Originally posted on lorealparisusa.com
1 out of 5 stars.
L'Oreal's "New Coke" Moment
a year ago
WHY in the world would L'Oreal change the formula for such a popular product? I have been buying the EverPure Volume shampoo for 10+ years and I loved it - it was easy to lather, cleaned my long hair well and didn't leave a coating on it. To switch from the creamy formula to a clear/gel formula was first of all shocking bc the bottle looked exactly the same - but then to see it did a HORRIBLE job at washing my hair, I couldn't have been more disappointed. Thank goodness I had an older bottle on hand so I have some time to search for a new product but I will NOT be shopping L'Oreal products as a replacement ever again - if this is how you treat LOYAL customers, no thank-you to ever doing business with you again. And to the product marketers at L'Oreal - Marketing 101 teaches the negative example of Coca-Cola thinking they were so smart by eliminating their original Coke formula for New Coke...the fact that you didn't learn from that most basic example means you should be fired.
Originally posted on lorealparisusa.com
1 out of 5 stars.
New formula horrible
a year ago
Like many others here, I’ve been using this shampoo for years and it was perfect. Lathered well, left my hair shiny and healthy with no weigh down. This new formula is horrible. It doesn’t lather, feels very drying, doesn’t smell as nice, and just overall not a good shampoo. I won’t be buying it again sadly. I really hope you bring back the old formula or you’re going to lose a lot of consumers.
Originally posted on lorealparisusa.com
1 out of 5 stars.
Terrible new formula
a year ago
Terrible new formula that doesn’t lather and makes my hair feel dry and flat! It’s not even remotely the same as the previous formula so I don’t know how they can pass this off as the same product, especially without calling out “new formula” on the bottle. I’m assuming they changed to save costs? I’ve been a loyal customer for probably 10 years but will not be able to use this bottle and will never buy this again - so disappointed!
Originally posted on lorealparisusa.com
2 out of 5 stars.
Lower cost for L'oreal but savings not passed on.
a year ago
New formula made from less expensive cleaning agents( petroleum based) works ok but not as good as original.
Price however remains the same .
Originally posted on lorealparisusa.com
9 – 38 of 1990 Reviews
