For rich, fade-defying colour that lasts, choose from our range of permanent hair colour.

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Permanent Hair Dye

Fully explore all the limitless possibilities of your hair looks with L'Oréal Paris. Whether you’re looking for permanent hair dye colours, keeping up with the latest hair trends, or perusing hair dye ideas for inspiration, you’ve come to the right place. With over 100 years of research, L'Oréal Paris products allow for professional permanent hair colour in the comfort of your own home. Choose permanent red hair dye for a sexy and feisty look, go with permanent blonde hair dye for a bubbly and playful vibe. Each change of hair colour brings about a different impressions.

Protect your dyed hair. Retain vibrancy and protect against fading with our hair masks and hair conditioners for colour treated hair.

What color should I dye my hair?

1. Dark hair colour
Dark hair looks amazing as a contrast to light skin, or to complement deeper skin tones. If you have cool toned skin, dark brown hair can help your complexion stand out. Try the L’Oréal Paris Superior Preference in the Dark Brown hair colour for a stunning colour that’s always in style.

2. Medium hair colour
If it’s your first time dying your hair, trying a new tone of brown hair colour is always safe. For cooler hair, do an ash brown hair colour that looks great with neutral clothing. To get a little edge, go for mahogany hair for a stunning cool toned look. Or, go for a power shade like the L’Oréal Paris Feria in the Deep Burgundy hair colour to show who’s boss. You can also try a natural auburn hair colour if you want to try pulling off red hair.

3. Light hair colour
Ash blonde hair is perfect for photography and looks great when you’re having fun in the sun. Check out L’Oréal Paris Preference in the shade Ultra Light Ash Blonde for a foolproof blonde colour.

4. Bright hair colour
For a 100% mermaid look, check out pastel pink hair for a soft result. Pastel pink hair looks adorable on its own or as an ombre dip dye. Check out the L’Oréal Paris Feria in the colour smokey pink for the perfect pastel pink hair inspiration. If you want to get into pink hair, try going for a mauve colour for a more wearable pink.

Will permanent hair color fade?

Permanent hair colour will last until your hair grows out and your roots begin to show. Permanent hair colour won’t fade for about 4-6 weeks, but it can fade faster without proper care. To make sure your permanent hair colour lasts, use colour care shampoos, i.e. shampoo for colored hair, and to wash your hair only twice a week. Try the L’Oréal Paris Superior Preference line for a long lasting permanent hair colour formula that we love.



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