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It's an anti-aging-cream minefield out there. So, how can you make sure you are choosing the right anti-aging product? First, read about these important facts to set you on the right path. Second, discover our most advanced anti-aging care and find the best skincare products for you.
False: Moisturising is essential for great skin but our faces need more than hydration if we're to slow down the clock. Anti-aging creams are designed to target the three main signs of aging: dry skin/dehydration, expression lines and hollow features. So, as we get older, it's important to use an anti-aging moisturiser with an effective formula.
True: It's not just our faces that suffer from the passage of time! We should also religiously apply an anti-aging body cream to our neck and cleavage. Not forgetting our hands which tend to get dry and develop age spots. To re-comfort dry mature skin on face, neck, chest and hands, try our Age Perfect Hydra-Nutrition Multi-Purpose Balm with Manuka Honey.
True and false: Although age affects us all differently, our first wrinkles will appear at around 25, when skin cell production begins to slow down. We may notice some sagging and a slight loss of tone. We need to be proactive in our skincare by progressively incorporating anti-aging products into our skincare routine. To fully hydrate our skin and deal with loss of tone, we should start with anti-aging moisturisers packed with antioxidants. We can move on to a global action anti-aging cream further down the line. We should treat our skin not only with a day anti-aging cream, but also with a night-time anti-aging eye cream. Best tip is to leave the anti-wrinkle heavy artillery until last. We are helping you fight the signs of aging every step of the way! Find out more on our anti-aging routine for each life’s stage here.
True: Our skin regenerates overnight because cellular activity varies depending on the time of the day. It reaches a peak between 11 pm and 4 am. If you have to choose between a day or night anti-aging cream, go for the latter!
False: Anti-aging serums are designed to be used alongside and not instead of creams. They're great anti-wrinkle treatments thanks to their fluid texture and active ingredients that quickly penetrate skin. However, they don't moisturise as well as creams, so they're best applied before your anti-aging moisturiser. Replenishing, brightening, smoothening, moisturising… We have an anti-aging serum for every purpose. There is no doubt: we’ve got the perfect anti-aging serum for you!
True: Today's anti-aging creams and treatments are designed for different skin types. For example, we have the perfect anti-aging cream for oily skin that will deal with wrinkles and mattify your skin in one fell swoop. And don't worry if your skin is acne prone - these treatments may be rich in texture, but they will still be suitable for you.
True: Anti-aging creams work best if they're massaged onto skin - this helps them to better penetrate and treat. Apply your anti-aging cream to your neck using upwards movements, iron out frown lines by working out from your inner eyebrows towards your temples and plump up crow's feet by tapping on your treatment.
True and false: A healthy lifestyle does keep our skin glowing for longer, so if you want to know how to look younger, bin the cigarettes, eat a balanced diet and drink lots of water. But that's not all. Be proactive with your skin-care to prevent wrinkles from appearing and/or deepening, avoid exposure to the sun and make sure you apply suitable treatments adapted to your skin.
False: Some ingredients penetrate better in an oily base, but it really depends on what your anti-aging product contains. How well it works varies according to its concentration of active ingredients. And to set the record straight, anti-aging creams don't become ineffective over time - your skin won't become immune to its beneficial properties. An anti-aging serum, for example, works better with every application!
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