Why Purple Shampoo Is A Must For Blond Hair

If you have hair that has been dyed blond, then you know first-hand the importance of maintenance. Blond hair has some challenges that are specific to it, the most notable of which is brassiness. Blond hair can, over time, lose its brightness and vibrancy and develop yellow undertones, giving the once-striking shade a less-than-fresh, brassy finish.

That was the bad news. Now for the good news. If this is an issue that you’ve been dealing with, you’ll be happy to know that it’s something you can totally handle at home. Yes, DIY blond hair maintenance isn’t only an option; it’s a necessary step that you should incorporate into your hair routine.

The solution to brassy blond hair? Purple shampoo and conditioner. L’Oréal Paris EverPure Brass Toning Purple Shampoo and L’Oréal Paris EverPure Brass Toning Purple Conditioner are made specifically for blond hair and are formulated with purple pigments to undo the appearance of brass. And while the deep-violet shades might be intimidating, don’t fret: These products aren’t meant to colour your hair. Purple shampoo and conditioner borrow their technology from classic colour theory (you know—that colour wheel that we were all introduced to in art class). Because yellow and purple are opposite colours on the wheel, the pigments in purple shampoo and conditioner will neutralize the yellow undertones that make blond hair brassy.

The best part? The benefits of purple shampoo are immediate. Simply lather up with L’Oréal Paris EverPure Brass Toning Purple Shampoo in the shower like you would with any other shampoo and then leave it on for up to five minutes to let the pigments do their work. This will provide a much-needed brightening effect to blond hair (and also platinum hair, brunette hair that’s been highlighted and silver hair) that has become brassy. Next, rinse out the shampoo and follow with L’Oréal Paris EverPure Brass Toning Purple Conditioner, which features all of the aforementioned benefits of purple pigments and also contains hibiscus for nourishment, hydration and enrichment.

Brassy undertones can be caused by a wide variety of things, including hard water, heat styling, sun exposure and more. The best way to fight the unflattering yellow undertones and ensure that your hair remains as vibrant and fresh as ever is to maintain the shine and integrity of the hair by using purple shampoo and conditioner. Use L’Oréal Paris EverPure Brass Toning Purple Shampoo and L’Oréal Paris EverPure Brass Toning Purple Conditioner two to three times a week for optimal results, though you’ll definitely see a difference after just one use.

Everything you need to maintain your hair colour can be done in the comfort of your own shower, so make purple shampoo and conditioner a part of your regular blond hair-care and maintenance routine. Trust us: Once you go purple, you’ll never go back.