Product Details
Fanned Out Volume and Length.
Introducing Voluminous Butterfly Mascara, one of our most-exciting mascara innovations, yet. Its revolutionary Butterfly Brush™ with asymmetrical lash line shape extends and lifts outer corner lashes to give you a winged-out effect, instantly volumizing lashes at the roots and stretching lashes outward. The unique Cocoon Fibers™ instantly wrap lashes in a soft, delicate veil to create silky, spectacular lashes that flutter.
• Clump-Free, Flake-Free, Smudge-Free.
• Ophthalmologist and allergy tested.
• Suitable for sensitive eyes and contact lens wearers.
• Tested under dermatological control.
• Removes easily with soap and water.
Usage Text
G787205 INGREDIENTS: AQUA/WATER/EAU • PARAFFIN • POTASSIUM
CETYL PHOSPHATE • CERA ALBA/BEESWAX/CIRE DABEILLE • COPERNICIA
CERIFERA CERA/CARNAUBA WAX/CIRE DE CARNAUBA • ACACIA
SENEGAL/ACACIA SENEGAL GUM • GLYCERIN • CETYL ALCOHOL •
HYDROXYETHYLCELLULOSE • PHENOXYETHANOL • PEG/PPG-17/18
DIMETHICONE • STEARETH-20 • PHENYL ETHYL ALCOHOL •
SODIUM POLYMETHA- CRYLATE • PROPYLENE
G LYC OL • R AYON • H Y D R O G E N A T E D
JOJOBA OIL • HYDRO- GENATED PALM OIL •
PENTAERY THRIT YL TETRAISOSTEARATE •
SILICA • DISODIUM EDTA • POLYQUATERNIUM-10
• SOLUBLE COLLAGEN • PANTHENOL • SODIUM
CHONDROITIN SULFATE • ATELOCOLLAGEN •
MAY CONTAIN/PEUT CONTENIR: [+/- CI 77491,
CI 77492, CI 77499/IRON OXIDES • CI 77007/ULTRAMARINES • MICA • CI
75470/CARMINE • CI 77891/TITANIUM DIOXIDE • CI 77510/FERRIC
FERROCYANIDE] • FIL D159998/5 PATENTS: #USRE38,362
Ingredients
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Reviews
Average Customer Ratings
Quality of Product, 4.0 out of 5
Value of Product, 4.0 out of 5
Customer Images and Videos
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1 to 8 of 193 Reviews
1 – 8 of 193 Reviews
Most Recent
5 out of 5 stars.
Bye Bye L’Oréal
7 days ago
Not that it matters because for some reason L’Oréal discontinued this mascara but it was the best I’ve ever used. I will have to find a replacement but I won’t even consider another L’Oréal product.
Originally posted on lorealparisusa.com
5 out of 5 stars.
BRING IT BACK
7 days ago
PLEASE BRING THIS PRODUCT BACK. So disappointed that it was discontinued. It’s the only mascara I had used for over a decade. Now I’ve had to try 3 others, and they’re all terrible! Why discontinue a product that was perfection? You have let down a lot of your customers.
Originally posted on lorealparisusa.com
1 out of 5 stars.
Was the best!
8 days ago
I like the others, love this mascara. I bought one of your others, Panorama voluminous and it’s always smeared under my eyes. Too bad because I see a lot of other people loved it too
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
5 days ago
consumer care center
Hi there! We are so happy to hear that Butterfly Mascara is a favorite of yours—it really is a classic for that winged-out lash look! We’re sorry to hear that Voluminous Panorama didn’t perform as well for you. Smudging can sometimes happen depending on lash type or skin moisture levels. Since you love the look of Panorama but need more staying power, we recommend trying the Waterproof version of Panorama; it offers the same fanned-out volume but with a smudge-proof finish that lasts all day. Thank you for being such a loyal fan of our mascaras, and we appreciate your honest feedback!
1 out of 5 stars.
Love the waterproof butterfly mascara
12 days ago
This is very disappointing that you are discontinuing this product. Have used it for years and always bought 2 and 3 at a time so I would never be without. Have tried some of your other mascaras and none compare. Why would you do this?
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
10 days ago
LeCare
Hello! Thank you for sharing your feedback on our Butterfly Mascara. We understand how disappointing it is when a longtime favorite product is discontinued, especially one you have relied on for years. We appreciate you taking the time to let us know that our other mascaras have not compared, and we have shared your comments with our team for review. To help you discover another option that may be right for you, we invite you to explore our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find a new favorite with L'Oréal Paris!
5 out of 5 stars.
Amazing mascara!
18 days ago
I only use the butterfly mascara!!!! It is the best on the market. I hope you haven’t discontinued it! What a mistake it would be!
Originally posted on lorealparisusa.com
1 out of 5 stars.
So disappointed they discontinued
23 days ago
My poor rating is due to the discontinued product only. This is hands down the best mascara. The unique wand design made my lashes look amazing. L’Oréal has countless mascara, with the old school wand. Why remove this product that was the only one in your line. Such a disappointment. I will have to move to a different brand.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
16 days ago
LeCare
Hi Dee1813! Thank you for sharing how you feel about the disappearance of Voluminous Butterfly Mascara. It is never easy to discontinue any of our products. We apologize for the inconvenience and will pass along your feedback to others in our company for consideration.
1 out of 5 stars.
Mascara
24 days ago
I am so disappointed i requesting you bring back the Loreal volumous butterfly mascara. I have used this for years and it is the best as far as I am concerned on the market. I have not found a better product. I have tried other mascaras none match it.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
16 days ago
LeCare
Hi Chris! Thank you for your interest in Voluminous Butterfly Mascara. We know how disappointed it can be when a favorite product is no longer available. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company for consideration.
5 out of 5 stars.
Bring it back!
25 days ago
I love this mascara and nothing else compared to it and believe me I have tried at least 15 other from all brands. Why discontinue a perfectly good product??
Originally posted on lorealparisusa.com
1 – 8 of 193 Reviews
Reviews
Average Customer Ratings
Quality of Product, 4.0 out of 5
Value of Product, 4.0 out of 5
Customer Images and Videos
Filter Reviews
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9 to 38 of 193 Reviews
9 – 38 of 193 Reviews
Most Recent
5 out of 5 stars.
How dare you
25 days ago
This has been my favorite mascara for probably a decade and the favorite of anyone I ever recommended it to. I’ve never found another mascara I liked nearly as much as this one, I would have bought all the stock I could find had I known it was being discontinued. I won’t be giving loreal any of my money as long as this product remains discontinued.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Perfect
a month ago
Can’t believe this is discontinued. Hope you put it back on the market.
Originally posted on lorealparisusa.com
5 out of 5 stars.
L’Oreal lost a customer.
a month ago
I have thin, wonky, short eyelashes. There aren’t words to describe how frustrated I am that L’Oreal discontinued this mascara. It’s the only one, because of the brush, that I could use and have my eyelashes look decent. I always buy several at a time, and I have one unopened package left. And I’ve tried virtually every other L’Oreal mascara, and they don’t work for me. I can’t have a gigantic brush or a very thin brush, I need the butterfly mascara brush. L’Oreal has lost a customer because they were fools to get rid of this mascara. Tells me they don’t care about their customers. (I’ll eat my words if you can point me to this particular style brush ANYWHERE else on the market.)
Originally posted on lorealparisusa.com
5 out of 5 stars.
Best 10/10
a month ago
Best mascara hands down gets every lash! Won't do my beauty routine without it!
Originally posted on lorealparisusa.com
5 out of 5 stars.
The best mascara brush in existence
a month ago
I have used this mascara for over a decade. I'm so sad it's been discontinued. I've tried multiple other mascara's and none of the brushes compare. Super disappointing.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Voluminous Butterfly
a month ago
Why was this mascara discontinued? It was the best. I cannot find anything comparable. I bought another L'Oreal mascara but it does not compare to the butterfly voluminous. I will not buy anymore L'Oreal products for fear if I like them, they would be discontinued as well.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Bring it back! I need it!
a month ago
This is literally the best mascara I have ever used, and I’ve been using it for an extremely long time! I’m extremely upset that it has been discontinued. The wand was so effective in spreading my lashes and getting in the creases. Now, my only resort is saving the wand. I have left to see if it fits in another one of their products. PLEASE BRING THIS PRODUCT BACK!
Originally posted on lorealparisusa.com
5 out of 5 stars.
The best
a month ago
This was the only brand I used and now it’s discontinued- why?! It’s the best. What can we get that is comparable?
Originally posted on lorealparisusa.com
5 out of 5 stars.
Cannot believe you discontinued this mascara
a month ago
This is by far the best mascara I have ever used. Not only did it make my lashes look longer the wand really did sweep the lashes up and to the side. I cannot believe you discontinued it. It was the only mascara that did not cause my eyes to itch and dry out. I have been trying to find a replacement. At least I kept the wand. Shame on you…
Originally posted on lorealparisusa.com
5 out of 5 stars.
Bring it back
a month ago
This was the only mascara I could use and not have my eyes itchy or irritated. Bring it Back!!! Now I have to try to find something comparable.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Bring back this product and wand!
a month ago
Please bring back L'Oreal Paris Voluminous Butterfly Waterproof Mascara!!! I have sensitive watering eyes and this is the only mascara that held up. In addition, the style of the wand is the best ever for my skimpy lashes.
Please, please, PLEASE bring this back!
Originally posted on lorealparisusa.com
5 out of 5 stars.
BRING IT BACK
a month ago
STOP DISCONTINUING THE BEST PRODUCTS. I have used this mascara for a decade. No other type compares. I'm so unbelievably sick of this happening. It wasn't a one off gimmick product, it was a staple for me and many others. BRING IT BACK.
Originally posted on lorealparisusa.com
1 out of 5 stars.
BRING THIS BACK!
a month ago
BRING THIS BACK! I have been solely using this mascara for over 10 years. I cannot find another formula like this. I am so disappointed to hear it has been discontinued as a decade long customer. Please reconsider this decision.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
a month ago
LeCare
Hello! We truly understand your passion for our Voluminous Butterfly Mascara and appreciate you letting us know how much it has meant to your beauty routine over the past decade! We are sorry to inform you that this collection has been discontinued, but we have shared your enthusiastic request to bring it back directly with our product development team. To help you find a new favorite that provides that same winged-out, fluttery lash effect, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you discover your next holy grail mascara with L'Oréal Paris!
1 out of 5 stars.
DISCONTINUED?!?!!!!
a month ago
PLEASE BRING THIS BACK. THE ONLY AND BEST MASCARA EVER.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
a month ago
LeCare
Hello! We truly understand your passion for our Voluminous Butterfly Mascara and appreciate you letting us know how much you miss it. We are sorry to inform you that this collection has been discontinued, but we have shared your enthusiastic request to bring it back directly with our product development team. To help you find a new favorite that provides that same winged-out, fluttery lash effect, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you discover your next holy grail mascara with L'Oréal Paris!
1 out of 5 stars.
One star because it's now discontinued
a month ago
The Butterfly waterproof mascara has been my go-to for YEARS! Why are you discontinuing this line? Please bring it back!!!!
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
a month ago
consumer care center
Hello! We truly understand your passion for our Voluminous Butterfly Waterproof Mascara and appreciate you letting us know how much it has meant to your beauty routine over the years! We are sorry to inform you that this collection has been discontinued, but we have shared your enthusiastic request to bring it back directly with our product development team. To help you find a new favorite that provides that same winged-out, fluttery lash effect, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you discover your next holy grail mascara with L'Oréal Paris!
1 out of 5 stars.
Best Mascara - DO NOT DISCONTINUE!
2 months ago
One star to bring it back!!! This is the best mascara.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
2 months ago
LeCare
Hello! We truly understand your passion for our Voluminous Butterfly Mascara and appreciate you sharing how much you miss it. We are sorry to inform you that this collection has been discontinued, but we have shared your request to bring it back directly with our product development team. To help you find a new favorite that provides that same winged-out, fluttery lash effect, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you discover your next holy grail mascara with L'Oréal Paris!
1 out of 5 stars.
Heartbroken
2 months ago
The one star is because I can’t find it any longer! After years of trying to find a mascara that worked for me I was so happy to find this one. Have been using it for past 3 years. Only mascara that stayed on my oily lashes and the brush was designed by a genius with the ability to comb and separate the lashes. I actually looked like I had full lashes using this mascara. I’m heartbroken I can’t buy it anywhere. Unfortunately other L’Oreal mascaras I’ve tried aren’t even comparable. The new search begins unless L’Oreal brings it back.
Originally posted on lorealparisusa.com
Response from lorealparisusa.com:
2 months ago
LeCare
Hello! We truly understand your heartbreak over our Voluminous Butterfly Mascara being discontinued, especially since the unique brush design and long-wear formula worked so perfectly for you. We have shared your request and your praise for the genius brush design directly with our product development team for future consideration. While we know other options may not feel comparable, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k to help guide your search for a new favorite that provides that same full, separated lash look. We hope you find a new holy grail with L'Oréal Paris!
5 out of 5 stars.
BRING BACK THE BUTTERFLY EFFECT
2 months ago
I have absolutely loved this mascara for probably over 10 years and now it is seemingly discontinued. PLEASE hear our reviews and bring this specific mascara back!!!!!!
Originally posted on lorealparisusa.com
5 out of 5 stars.
BEST MASCARA, BRING IT BACK
2 months ago
I have been using this mascara for at LEAST 10 years, probably more. It is the ONLY mascara that I have bought- time and time again. Without fail, in High School, College, and now 5 years into my career, I re-buy this mascara. So you can imagine my HORROR when I went to multiple stores looking for it, only to find out that it is seemingly discontinued. PLEASE PLEASE BRING IT BACK.
Originally posted on lorealparisusa.com
5 out of 5 stars.
BRING IT BACK
2 months ago
I have tried many other mascaras over the years and none, NONE have been as good as this. I’ve tried expensive “premium” brands and I’ve tried other drug store brands with similar looking brushes and they’ve all disappointed. They run, the clump, they’re messy to apply. The applicator brush for this mascara is unmatched and I never had issues with smudging or running, and I didn’t even use the waterproof. I have been all over town looking for this and it’s gone. WHY ON GOD’S GREEN EARTH WOUKD YOU DISCONTINUE THIS!?!?
Originally posted on lorealparisusa.com
5 out of 5 stars.
Discontinued??? Are you kidding me, L'Oreal???
2 months ago
I am sickened by the fact that you chose to discontinue your Voluminous Butterfly mascara! Hands down the BEST mascara EVER! And the wing brush applicator applies it perfectly. There is no other mascara on the market with an application brush like it. Out of all your other crappy mascaras, this is the one you chose to discontinue?!?!? Who ever made that decision, should immediately be terminated. BRING IT BACK!!!!
Originally posted on lorealparisusa.com
5 out of 5 stars.
Best mascara there is! Don't discontinue!!
2 months ago
Please bring this back!! I have been using this mascara for over 10 years, and it is the best I have ever used! Seriously please do not discontinue this product!
Originally posted on lorealparisusa.com
5 out of 5 stars.
Bring it back
2 months ago
Bring it back!!! Why did you discontinue this product?best mascara ever.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Best MASCARA EVER!!
2 months ago
I have been using this mascara since I was 14, I am 27. Please bring it back!! I love it so much. Nothing compares to it
Originally posted on lorealparisusa.com
5 out of 5 stars.
Don't discontinue!
2 months ago
I have been using this mascara since it came out! Please don't discontinue!
Originally posted on lorealparisusa.com
5 out of 5 stars.
BRING IT BACK!!!!
3 months ago
What the heck is wrong with you, Loreal Paris ?!? I hope this was only temporarily discontinued, perhaps a packaging refresh? I don’t know but to permanently remove this product from the shelves is a mistake. Nothing compares to a the unique wand/brush tip and to be quite honest, the rest of your mascara sucks. Wake up and bring it back!!!
Originally posted on lorealparisusa.com
5 out of 5 stars.
PLEASE BRING THIS BACK!
3 months ago
The butterfly mascara in waterproof has been part of my daily makeup routine since 2014/2015 and I am heartbroken to see it has been discontinued. Yes, I’ve tried the other mascaras within L’Oreal and yes, I’ve branched out to other brands as well- even high end ones, but NONE have compared to the brush and formula of butterfly in waterproof. It gave my lashes lift, lengthening, separating, and was totally clump-free. PLEASE consider bringing this back.
Originally posted on lorealparisusa.com
5 out of 5 stars.
Great volumizing and lengthening mascara!!
3 months ago
Loved this mascara, the waterproof was superior! Please bring it back!!!! As someone who's eyes watered for no reason, this was a life saver!!! I miss it so much, nothing compares!!!
Originally posted on lorealparisusa.com
5 out of 5 stars.
Best EVER!!!
3 months ago
Just found out this is discontinued!! Why? NO!!! NO!!! This is awful. There's nothing like it, literally blows away the competition. The lengthening, thickening and the wand is fabulous. Most others don't have the same quality and they are so goopy and messy, leaving clumps or just don't work nearly as well. : (
Originally posted on lorealparisusa.com
5 out of 5 stars.
Please bring it back...
3 months ago
Why is this being diacontinued?!?!
Its literally the best mascara i have been using for the past 10yrs.
Yes, I recommend this product.
Originally posted on Voluminous Butterfly Mascara Black Brown
Helpful?
Quality of Product, 4.0 out of 5
Value of Product, 3.0 out of 5
9 – 38 of 193 Reviews
