Jacundá forest conservation, Brazil
Protecting the Amazon rainforest and empowering local communities
In Brazil, we support the protection of 95,000 hectares of native forest to preserve biodiversity and encourage sustainable resource use. In addition to preventing the emission of greenhouse gas and improving the livelihoods of local communities, we are working to provide new opportunities for youth and women, through training programs. Our ambition is to empower women to become employed actors and to hold positions of leadership outside the home.
![ForestV2](/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/forestv2.jpg?w=260&rev=75cb3ce9c9af4e59992316f746975d99&hash=DB9C006EBFF01E2C0328E86001B8DC24D742659E 260w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/forestv2.jpg?w=320&rev=75cb3ce9c9af4e59992316f746975d99&hash=31B5F97749BDBD45EC180FD7572149EE6EF4DD31 320w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/forestv2.jpg?w=660&rev=75cb3ce9c9af4e59992316f746975d99&hash=68D0B154EAF59992A322BA99D67DD3BDEFB99E3E 660w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/forestv2.jpg?w=700&rev=75cb3ce9c9af4e59992316f746975d99&hash=7762A0C7C74EBE756B338809E7265CB9AD5E1F14 700w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/forestv2.jpg?w=810&rev=75cb3ce9c9af4e59992316f746975d99&hash=060372103ED9EFBC15BF2AC7931D10F48017EFC0 810w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/forestv2.jpg?w=910&rev=75cb3ce9c9af4e59992316f746975d99&hash=038ADA12615F6F0D639DFF50A83E088E26F06CBD 910w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/forestv2.jpg?w=1170&rev=75cb3ce9c9af4e59992316f746975d99&hash=F8CA1ACCCCF2D9693A685309BF39E3393C7107CC 1170w)
Liugui afforestation, China
Community tree planting to convert a wasteland into a thriving forest
Known for its wild landscapes and rich biodiversity, South China’s Karst region is threatened by desertification, in part driven by deforestation. In collaboration with communities, this project aims to plant native trees, sequester C02 from the atmosphere and promote sustainable development. Local people and particularly women, are offered new employment and training opportunities. Among full time employees, 65% are women.
![Ingredients](/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/ingredients.jpg?w=260&rev=375b9cb5d3b84a41b5a1edcc138ccb49&hash=C1FFA1550BA3A7F57C3CB8A6B937A323FD295929 260w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/ingredients.jpg?w=320&rev=375b9cb5d3b84a41b5a1edcc138ccb49&hash=883ABA8BC4C0161FC1568DBDAF5CDE76045C3E7D 320w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/ingredients.jpg?w=660&rev=375b9cb5d3b84a41b5a1edcc138ccb49&hash=E80E626F490DEC96D746834BC42E80B3D13A4543 660w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/ingredients.jpg?w=700&rev=375b9cb5d3b84a41b5a1edcc138ccb49&hash=617283B0E9D0B7A4B3C33F27A37F8A94B50A28C5 700w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/ingredients.jpg?w=810&rev=375b9cb5d3b84a41b5a1edcc138ccb49&hash=19C3A9091DC6D3B3E5086AD21AF1030BA7D096A4 810w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/ingredients.jpg?w=910&rev=375b9cb5d3b84a41b5a1edcc138ccb49&hash=2ED30012C2064C5DCBD2FBBAC68758A653A797AA 910w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/ingredients.jpg?w=1170&rev=375b9cb5d3b84a41b5a1edcc138ccb49&hash=3AF8259332E91362C0E006C8663CD9313161CEEB 1170w)
Next-generation farming, Belgium and France
Healthy soils, rich biodiversity, profitable farms
Through an innovative partnership between farmers and agronomists, this project helps transform farming practices across France and Belgium. More than 1,600 farmers are engaged. New regenerative techniques will produce nutritious food, preserve air quality and biodiversity while improving farm profitability.
Kariba forest protection, Zimbabwe
Saving forests, protecting wildlife and changing lives
Launched in 2011, this ambitious African project has prevented the emission of more than 3 million tonnes of carbon dioxide into the atmosphere each year, by preventing deforestation and land degradation on nearly 785,000 hectares. Livestock and community garden are also helping to improve the livelihoods of local communities. As one of 70 projects to be verified under the Additional Climate, Community and Biodiversity Standards, Kariba supports local people by providing access to health, education and training programs. Special attention is given to the situation of women. 50,000 women have had their livelihoods improved, 53,000 have benefited from access to better health services and 13,000 women have entered our education program. Efforts will continue in the coming years to enable more women to join the initiative.
![Kariba](/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=260&rev=49941970de2b4cb4999a6e266b116c22&hash=EE255A18146B967B7260DAEA4DE480073A44EBC0 260w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=320&rev=49941970de2b4cb4999a6e266b116c22&hash=FB824791A756D70600E0A37845F5D3DB66152877 320w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=660&rev=49941970de2b4cb4999a6e266b116c22&hash=E7C40E96B2F64F58A0D56270D7874E9852DD13A0 660w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=700&rev=49941970de2b4cb4999a6e266b116c22&hash=035B087DAB0D9E90D44F29DB9E80697997E3D529 700w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=810&rev=49941970de2b4cb4999a6e266b116c22&hash=E3A1EBC41E669CC4A53028784AA890B922D918E3 810w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=910&rev=49941970de2b4cb4999a6e266b116c22&hash=AE10F476CF1B696BBFCEC7BACAFBFDC6EBCE8151 910w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=1170&rev=49941970de2b4cb4999a6e266b116c22&hash=EC5FC77F29AF6C2364F29EC52C130F55DDEC1721 1170w)
Small forests big potential, USA
Strengthening the livelihood of family forest owners through carbon sequestration
This pioneering project supports smallholding forest owners, who previously did not have access to the tools, information and funding to sustainably manage their woodlands. Landowners are now empowered through the project to implement sustainable practices on their parcel of land, creating big climate impacts at the landscape level by tapping into the full potential of carbon sequestration on their land.
Muskitia blue carbon, Honduras
Protecting unique mangrove forests and empowering local Indigenous communities
By area, mangroves can store up to four times more carbon than terrestrial forests. However, 30-50% of the world's mangroves are already gone. As the first of its kind in Honduras, this pioneering blue carbon project protects nearly 5,000 ha of mangroves and over 280,000 ha of coniferous and broadleaf forests from deforestation.
![Muskitia](/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/muskitia.jpg?w=260&rev=789d99b48eed4563b389c130d91eb320&hash=6BDA2F11F9059011575868E625C4A1CCD6FCC08A 260w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/muskitia.jpg?w=320&rev=789d99b48eed4563b389c130d91eb320&hash=ACD781C708796089134461D8B3892EF5A7BD242A 320w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/muskitia.jpg?w=660&rev=789d99b48eed4563b389c130d91eb320&hash=F02D0CBBBBC48D65D34712F92A9D69CA0EE5E997 660w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/muskitia.jpg?w=700&rev=789d99b48eed4563b389c130d91eb320&hash=12CDA17B59E5738ECE00877A764606D39CD0A59C 700w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/muskitia.jpg?w=810&rev=789d99b48eed4563b389c130d91eb320&hash=7F22D369F32FB45DC1E6AD544FB2BC6659E3089B 810w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/muskitia.jpg?w=910&rev=789d99b48eed4563b389c130d91eb320&hash=E810CBAB77753A54D8C953673F74DD1314778498 910w,/-/media/project/loreal/brand-sites/oap/americas/ca/landing-pages/because-our-planet-is-worth-it/investment-program/muskitia.jpg?w=1170&rev=789d99b48eed4563b389c130d91eb320&hash=C5648BAD66D4339A562F49B0B446032B13733D74 1170w)
In parallel, this mission aims to empower women through various means, such as
- training programs,
- certification courses for young people and women entrepreneurs,
- restoration of cocoa crops (an activity mainly developed by women) damaged by hurricanes,
- promotion and defense of women’s and children’s rights.