Blue eye makeup isn’t just the stuff of nostalgic beauty #TBTs; the iconic ’80s-era statement look is back in a big way. It’s one of the season’s boldest eyeliner trends—and, frankly, the most fun. To make this electric eyeliner trend feel fresh and very right now, not retro, it’s all about the application. Read on for our expert tips on how to wear blue eye makeup this summer.
Prep your lids.
Inky black eyeliner that gets a little bit smudgy can still be chic (exhibit A: Brigitte Bardot). But unlike other eyeliner looks, wayward blue just looks messy. So, first things first: If you have oily or a combination of different skin types that would encourage blue eye makeup to transfer or stray away from the lash line, prep your whole lid with an eyeshadow primer (even if you’re not planning to wear eyeshadow). Next, set the area with a faint dusting of translucent loose powder, like L’Oréal Paris Infallible Pro-Sweep & Lock Translucent Setting Powder. Now, you’re ready to reach for your favourite blue eyeliner.
Pick the right pencil.
Look for a richly pigmented blue eyeliner that’s designed to last all day and night, such as L’Oréal Paris Infallible Pro-Last Waterproof Pencil Eyeliner in Cobalt Blue. The smudge-resistant shade glides on super-smoothly—and stays put for up to 24 hours. You can even apply this blue eyeliner to your waterline. (Yes, it’s also waterproof.)
Experiment with how to wear it.
Blue eye makeup is by nature playful, so don’t be afraid to draw the line(s) however you please. You can apply the vibrant blue eyeliner in a forever classic shape, creating a sharp cat-eye on an otherwise bare lid. Instead of a delicate feline flick, go bold with a thick, elongated wing. If your graphic eyeliner technique is shaky, try this hack: Make a tiny dot with your blue eyeliner where you plan for each wing to end; this will help ensure they’re a (symmetrical) matching set. You can also draw the blue eyeliner in short strokes, connecting them afterwards, so it looks like you applied it in one clean sweep.
For twice-as-nice impact, you can also trace blue eyeliner on both your upper and lower lash lines. Still can’t get enough? Blend a soft wash of blue eyeshadow on your lids, and then add extra drama with L’Oréal Paris Infallible Pro-Last Waterproof Pencil Eyeliner in Cobalt Blue.
Keep your other makeup low-key.
How to wear blue eye makeup the modern way? Skip competing colour on the rest of your face. Consider this your express beauty routine for lazy summer days: Let your skin shine through (no heavy blush or contour needed), opt for a neutral-toned or nude lip and groom your brows with nothing more than a touch of L’Oréal Paris Brow Stylist Boost & Set. Your blue eye makeup already makes a beauty statement—so just let the look say it all.