Skincare, if you’re over 50, is all about hydration and cell renewal

The Good Stuff
There are many benefits of aging, but they are often forgotten or left unsaid thanks to a preoccupation with what's new and young. The good news is that by age 50, you know yourself so well—gone are the self-doubts and shyness of decades past. You have a firm grasp on your passions, and you know that the people who are in your life are likely the ones you can count on. It's a time to embrace new things and routines in a way that may have scared you earlier on. It's a confidence you can count on. You want skincare you can count on too. With all that vivacious life, it would be a shame if your beauty routine didn't make you feel the same way. Lucky for you, reaching your 50s often means reaching a point where your skincare goals are much simpler and more attainable. You need a skincare routine that fits your lifestyle, age and concerns—one that works but also one that relies on proven ingredients and trusted science. For the over-50 set, your needs often include maintaining a glowing and vibrant complexion—one that feels smooth and plumped and reflects the luminosity and life you feel on the inside.

The Skin Stuff
It would be a lie to say your skin has stayed the same. It hasn't—but that's okay. Whether hormonal changes have impacted your skin, sun damage has come to the surface or you just find yourself seeing new lines and wrinkles that weren't there before, your skin changes from year to year and from season to season no matter your age. The bright side—literally—is that there are easy ways to make your complexion look its best with just a few anti-aging skincare picks. Taking care of your skin is the best way to make sure your joie de vivre shows up every time you smile. Focus on treating and moisturizing and you'll find your skin starts to recapture its youthful glow.

There are many products you can add to your skincare routine to make yourself look as good as you feel, but there are two steps that are musts: treating and moisturizing. The good news is L’Oréal’s Cell Renewal line can treat all of your skincare concerns. All the skincare products within the Cell Renewal lineup help to reveal new skin cells while sloughing off dead and damaged cells. The result is brighter, newer-looking skin.

Let’s be honest, having skin concerns as you age is a real thing. Whether you’re trying to soften fine lines, combat sunspots or improve skin texture, there’s likely an issue you want to correct with your anti-aging products. Make sure to incorporate Age Perfect Cell Renewal Golden Serum, which is lightweight and immediately illuminates your skin while offering long-term benefits like increased hydration and firmer and plumper skin and the Cell Renewal Eye Cream which helps to target five signs of aging around the eye area: dark circles, under-eye bags, puffiness, lines and crepey lids.

The key to luminous, youthful-looking skin? Moisture. It’s no surprise that a dewy complexion is often the result of plenty of hydration and having the right anti-aging products in your skin-care routine. Plumped skin often goes hand in hand with healthy skin, but it’s also a good idea to incorporate a moisturizer that is targeted to your skin—for example, an anti-aging cream. That’s why Age Perfect Cell Renewal Rosy Tone Moisturizer is key. It’s a product you can use daily. Not only does it include heavy-hitting ingredients like peony extract (an antioxidant) and LHA (for exfoliating) which helps to stimulate cell renewal and, as the name suggests, gives you that rosy pink tone synonymous with plump, youthful skin. At night, try the Cell Renewal Night Cream, which exfoliates, plumps and nourishes.

The Bottom Line
Feeling your best is always the goal, even more so as you get older, and with a simplified but proven approach to your beauty routine you know that you’ve not only got your bases covered, but that when it comes to skincare, you’re at your very best. The truth is, looking your best can play a big part in feeling your best, which is why championing skincare that really works is your best bet for ensuring you look as good as you feel.

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