Why the Age Perfect Makeup Line Is Perfect for You

This new collection of makeup was created specifically to celebrate women over the age of 50.

When a new makeup collection drops, the beauty world always buzzes with excitement. But when L’Oréal Paris launched Age Perfect makeup, there was serious excitement. Why? Because creating an entire makeup line that’s dedicated to women over 50 is groundbreaking (right?!). The collection is not just a one-off product; it’s a robust complete range for the face, eyes and lips that perfectly complements the brand’s iconic Age Perfect skincare line. Here, we break down everything you need to know about the innovative launch and why it’s a must for any woman over 50 who wants to feel fresh and beautiful.

What makes this line special?

There are plenty of reasons why this new line of makeup is special, but the main one is that it is tailored for mature women. This means that the formulas in the line were created with women who are 50 plus in mind so that each product—whether it’s a lipstick or a foundation—will apply and wear beautifully on mature skin. Everything in the collection, from L’Oréal Paris Radiant Age Perfect Concealer to L’Oréal Paris Age Perfect Satin Glide Eyeliner, is packed with skin-loving ingredients like camellia oil and vitamin B3 so that products glide on with ease but also stay put through a long day (or night!). L’Oréal Paris has long been a go-to for women of all ages, but the brand wanted to create a line that would meet the needs of mature women specifically, because every woman deserves high-performing makeup that works for them and meets their needs.

Who can use the Age Perfect makeup line?

This line was created for women over the age of 50 and targets their specific skin needs, but the products are versatile and can be used by women of any age! For example, L’Oréal Paris Age Perfect Lash Magnifying Mascara works fabulously on mature lashes as it’s gentle while still providing volume, but it’s a great fit for anyone who has weaker lashes or who wants a gentle, more natural-looking option. Available in two colours, black and brown (hooray for a gorgeous brown mascara!), the formula contains a conditioning serum and jojoba oil to strengthen lashes and help prevent breakage over time. Paris Age Perfect Radiant Serum Foundation was an instant bestseller with women of all ages thanks to its hydrating, serum-infused formula that leaves a long-wearing radiant finish. It’s available in 21 shades and provides medium, buildable coverage, which means you can easily adjust your application when you want less or more coverage.

What products are in the Age Perfect makeup line?

There’s no shortage of options with this makeup range—there’s something for every need, want and concern. Starting with skin, there are two foundation options available: L’Oréal Paris Age Perfect Radiant Serum Foundation and L’Oréal Paris Age Perfect Hydrating Powder Foundation. Both formulas work to minimize fine lines and wrinkles and blur imperfections for a flawless yet natural-looking finish. If you’re looking for more coverage for certain areas, reach for L’Oréal Paris Radiant Age Perfect Concealer. It covers dark circles and blemishes without settling into lines and has a luminous finish that will leave your skin looking brighter. To add a touch of colour to the cheeks, try L’Oréal Paris Age Perfect Radiant Satin Blush. This nourishing blush adds a soft, oh-so-natural flush to the skin without looking overdone, and the sheer formula blends seamlessly. Choose from four ultra-flattering shades. For eyes, you’re able to create a multitude of looks with a full collection of products. L’Oréal Paris Age Perfect Brow Pencil defines thin arches in a few strokes, while the spoolie brush at the other side of the pencil tames unruly hairs. Packed with mineral pigments, L’Oréal Paris Age Perfect Satin Glide Eyeliner adds definition to the eyes that won’t fade or smudge. It wears comfortably on lids, glides on like a breeze and can be easily removed at the end of the day. Lastly, no eye makeup collection is complete without a stellar mascara. L’Oréal Paris Age Perfect Lash Magnifying Mascara adds natural definition and volume to lashes and will make you look like you’re naturally blessed with a great fringe. For lips, you can choose from two amazing formulas. L’Oréal Paris Age Perfect Hydrating Core Lipstick contains pro-vitamin B5 to hydrate lips and provides feather-proof colour in 10 luminous shades. L’Oréal Paris Age Perfect Satin Lipstick with Precious Oils provides your pout with saturated colour in a creamy formula that won’t budge. Take your pick from 10 gorgeous colours, from everyday neutrals to attention-grabbing reds. To boost the wear of any lipstick, you can pair it with L’Oréal Paris Age Perfect Anti-Feathering Lip Liner ; it’s an insurance policy against feathering colour.

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