Product details
Feria hair bleach is a next-level hair lightening system that provides crystal-clear platinum results for weeks.

Feria by L'Oreal Paris, the #1 Hair Bleach brand in Canada, brings the next generation in lightening technology that delivers crystal-clear platinum results for weeks. With 4 different precise hair lifting levels. All without the damage with nourishing anti-brass purple conditioner. Vegan drip-defying formula lets you apply like a pro, suitable for all hair types and textures.

- Lightening Hair Color System: This advanced hair lightening system provides crystal clear Platinum Blonde Hair results for weeks; Lighten any hair type and texture up to 8 levels. Ideal for dark brown hair to light brown hair

- Includes Purple Conditioner: This hair dye kit includes Anti-Brass Conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color

- Hyper Platinum Hair Dye: Feria Hyper Platinum Blonde Hair Dye has been custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising condition

- Content : 1x developer crème, 1x bleaching powder, 1 X hyper lightening cream, 1 x purple conditionner, 1 x colorist gloves

Ingredients
BLEACHING POWDER / POUDRE DÉCOLORANTE : POTASSIUM PERSULFATE • SODIUM SILICATE • AMMONIUM PERSULFATE • KAOLIN • SODIUM PERSULFATE • CI 77891 • SODIUM LAURYL SULFATE • SILICA • HYDROGENATED POLYDECENE • EDTA.

PURPLE CONDITIONER / REVITALISANT VIOLET : AQUA • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • CI 60730 / ACID VIOLET 43 • HIBISCUS SABDARIFFA FLOWER EXTRACT • HYDROXYCITRONELLAL • PHENOXYETHANOL • TRIDECETH-6 • BENZOIC ACID • LINALOOL • ISOPROPYL ALCOHOL • SORBITOL • POTASSIUM HYDROXIDE • BUTYLENE GLYCOL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • GLYCERIN • PARFUM.

DEVELOPER CRÈME / RÉVÉLATEUR CRÈME : AQUA • PARAFFINUM LIQUIDUM • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM CETEARYL SULFATE • SODIUM SALICYLATE • SODIUM SULFATE • PEG-40 HYDROGENATED CASTOR OIL • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE.

HYPER LIGHTENING CRÈME / CRÈME HYPER-ÉCLAIRCISSANTE : AQUA • CETEARYL ALCOHOL • PROPYLENE GLYCOL • ETHANOLAMINE • DECETH-3 • LAURETH-12 • AMMONIUM HYDROXIDE • OLETH-30 • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • SILICA DIMETHYL SILYLATE • RIBES NIGRUM SEED OIL • TOCOPHEROL • OLEA EUROPAEA FRUIT OIL • HELIANTHUS ANNUUS SEED OIL • CARBOMER • PERSEA GRATISSIMA OIL • ROSMARINUS OFFICINALIS EXTRACT • EDTA • VITIS VINIFERA SEED OIL • GLYCINE SOJA OIL • PARFUM.
 
Usage

How to use hair bleach:

Perform allergy test 48 hours before coloring

Step 1 : Pour entire content of the bleaching powder into the developer creme and mix. Then pour the hyper lightening creme tube in the developer and shake well.

Step 2 : Apply the mixture on the mid-lenghts and stay away form the scalp (2cm - 1 inch). Saturate thoroughly. Wait for 20-30 minutes

Step 3 : Apply remaining mixture to roots, until completely saturated. Wait for 10-20 minutes

Step 4 : Rinse the colour

Step 5 : Apply the purple conditionner & leave in for 5 minutes

Step 6 : Rinse and style

  • Capture Decran Le 20241001 A 155159

  • Capture Decran Le 20241001 A 160009

  • Feria EN

Hair Color Concierge

Hyper Platinum
Hair Color - Feria
Hair Bleach - Hyper Platinum