L’Oréal Paris has partnered with Modiface—a pioneer in the augmented reality—to create this tool. The patented technology uses a face-tracking algorithm that can detect 63 key landmarks on your face. (Don’t worry, we don’t store your image.)
We have more than 400 make-up shades for you to try. So what are you waiting for?
What is Augmented Reality?
First, you may be wondering what augmented reality is and why it has become such a valuable tool when experimenting with new makeup. Augmented reality is a virtual reality where users can experience a computer-generated atmosphere. In the context of this article, we are talking about technology that can help you test out makeup and hair colors in real time before you purchase them.
How to Use the Virtual Try On?
There are two simple ways you can virtually try-on hundreds of makeup products in various shades easily from the comfort of your own home! Once you have browsed the products you want to try, begin by clicking on the Try-On button found right beneath the product image.
You will be prompted to choose between 2 options for the virtual try on. The first will be to upload you own photo from either your computer or mobile device. The second option will be to allow access to your computer’s camera in order to have a live try-on!
Another feature to the Virtual Try-On is a sliding feature so you can see half of your face with a product on and half without for a live before and after. The augmented reality feature also allows you to take and save pictures, that way you can share your new colors on social media.
Top 3 Makeup Products To Try:
- L’Oréal Paris Rouge Signature Lipstick. This lightweight bare-lip sensation matte lipstick comes in over 20 highly pigmented shades to try on virtually!
- L’Oreal Paris Voluminous Lash Paradise Mascara Discover a bold look with extreme volume and lash length that is sure to make a statement!
- L’Oréal Paris Pro-Matte Foundation This is a great tool to use when trying to find your shade. Choose from over 20 shades to try-on and find your best match!