{ "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "https://www.lorealparis.ca/en-ca/makeup", "name": "Makeup" } } , { "@type":"ListItem", "position": 3, "item": { "@id": "https://www.lorealparis.ca/en-ca/makeup/lips", "name": "Lip Makeup" } } , { "@type":"ListItem", "position": 4, "item": { "@id": "https://www.lorealparis.ca/en-ca/lips/colour-riche", "name": "Colour Riche Lips" } } , { "@type":"ListItem", "position": 5, "item": { "@id": "https://www.lorealparis.ca/en-ca/lips/colour-riche/colour-riche-intense-volume-matte-lipstick", "name": "Colour Riche Intense Volume Matte Lipstick" } } ] }