Though recent years have seen a surge in full, well-groomed brows, it's still important to know how to make your eyebrows look natural and that you're filling them in the right way with the best brow makeup. However, tweaking the shape here and there can really make a difference when it comes to flattering your face.
Before we get to face shape tweaks for your perfect eyebrows, here's how to fill in your brows with the best eyebrow makeup.
How to fill in your eyebrows
Step 1: Find the three points of your eyebrow shape.
In order to expertly fill in your eyebrows, you need to determine three points: the inner corner, the outer corner and the arch. Once you've located them, you can play with the shape as much as you want; knowing where these three points are on your face will help set the foundation for your perfect eyebrow shape.
- To find the inner corner, take your eyebrow pencil and line it up vertically with your left nostril. Your inner left brow should start on the same vertical line where your nostril ends. Do the same with your right nostril for your other brow.
- To find the outer corner, take your eyebrow pencil and use it to determine the line from your right nostril to the outer corner of your right eye. Follow that line to see where your natural brow should end. Repeat on the left side.
- To find where your natural arch peaks, use your eyebrow pencil to create a line from your right nostril to the centre of your eye, right through your pupil. Follow that line to your eyebrow to see where your natural arch should be and repeat on the left side.
Step 2: Use a brush for your eyebrows.
Brush the hairs at the inner corner of your eyebrows—which tend to grow upward—and then brush your entire eyebrows, following the direction of hair growth.
Step 3: Get out your brow filler.
The best way to fill in your eyebrows is to start with light, feather-like strokes that mimic eyebrow hairs. Then move to the inside of your brows and, continuing with hairlike strokes, fill in any spots with fewer hairs as you work your way back to the tail.
This is where the L'Oréal Paris Infallible Faux Brow Eyebrow Pen comes in handy, as its dual-tip design makes it easier to recreate that hair-by-hair effect. You can achieve perfectly natural-looking brows with the 5 shades available to match your natural brow color.
Step 4: Brush your eyebrows again!
If your eyebrows look a little too defined or if some hairs tend to stray, brush them back into place and use a setting gel. The L'Oréal Paris Infallible 24H Brow Lamination Transparent Gel is the perfect solution here. This eyebrow laminating gel lifts, sets, and helps maintain the shape for up to 24 hours, thanks to an angled brush and a lightweight, residue-free formula suitable for all eyebrow types.
Determine how to do your eyebrows to flatter your face shape
How to shape eyebrows for an oval face
Lucky you! Most brow shapes look good on oval faces, which tend to be balanced. If you have an oval face shape, your forehead is only slightly wider than your chin and your face width is about two-thirds the length.
Instead of opting for a specific shape, let your natural eyebrows lead the way and just make sure your eyebrows are expertly groomed. This means plucking strays and using product to define your shape, using our tips above.
How to shape eyebrows for a round face
If you have a round face, you likely have round, prominent cheeks and the width of your face is about the same as the length. Make sure your eyebrows aren't also very round—that will just emphasize the shape when what you want to do is add dimension.
Instead, your perfect eyebrows should embrace your natural arch—and then kick it up a notch. Feel free to define your arch with a slightly heavier hand than the rest of your brows or even in a shade slightly darker than what you would normally use. This provides lift and angles—which will balance out the roundness.
How to shape eyebrows for a square face
You'll also need to embrace an angled or arched eyebrow shape. Square faces are often defined by a chiselled or prominent jawline, one that might even seem—as the name suggests—square.
Adding emphasis to the top portion of your face in the form of bold brows helps balance the look. Don't be afraid to go strong here; stay away from anything too skinny or severe looking, and opt for gentle arches.
How to shape eyebrows for a heart-shaped face
Heart-shaped faces tend to be defined by prominent cheekbones, wider foreheads and pointed chins. Since you already have quite a few angles, it's best to stick with a straighter eyebrow shape. This doesn't necessarily mean abandoning your arch completely—instead, fill in your brow by maintaining the same width throughout and you'll find a softness that complements your look.
How to shape eyebrows for a long face
If you have a long face, you want to balance it by adding width. While at first glance it may seem like you have an oval face, long or oblong face shapes tend to be narrower and have a thin chin as well.
You can add width by elongating the tails of your brows with an eyebrow pencil and keeping your arch minimal. This way, you draw attention to your cheekbones, which creates the illusion of width.
Final eyebrow tips
- If your eyes are close together, feel free to tweak the inner corner of your brow to be a bit further from the centre of your face.
- You can do the opposite for eyes that are further apart; simply fake the inner corner of your eyebrows to be closer to the centre to draw everything in.
- Hair-like strokes will always yield more natural-looking results than outlining and then filling in.
Final thoughts: How to get the best eyebrow shape
The best eyebrow shape is not about copying a trend—it's about working with your natural brow pattern and the shape of your face. A few small adjustments can make a big difference, whether your goal is to soften strong features, add more structure, or create better balance overall.
The most flattering brows usually come from a combination of good placement, light filling, and natural-looking hold. When you focus on the right starting point, arch, and tail—and use the right products to define and set the shape—you can create brows that look polished without looking overdone.
FAQ
How do I determine the right eyebrow shape for my face?
How can I achieve natural-looking eyebrows without using too much makeup?
What is the three-point rule for eyebrows?
How can I tame unruly eyebrows so they stay in place all day?
A clear setting gel can help lift and hold the hairs in place without weighing down the eyebrows. The Infallible 24H Brow Lamination Gel is specifically designed for this purpose, with up to 24 hours of hold.


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