1.Use a shampoo specially formulated for colour-treated hair
Washing your hair is the number one thing that will cause colour to fade, but it’s an unavoidable part of your routine. Using a gentle shampoo that is specially designed for colour-treated hair can help your colour last longer while adding much needed moisture to parched locks. The EverPure Moisture range is sulfate and paraben-free, and has no harsh salts that can strip hair of its colour and essential oils. The gentle formula replenishes moisture, giving you lush, colour-rich strands, while the rosemary botanicals provide an aromatic fragrance that will make your shower feel like a spa.
2.Tone it with colour balancing shampoos and conditioners
Bleached hair has the extra challenge of brassiness, the yellow and orange tones that start creeping up on your blonde locks. The EverPure Blonde (link to everpure blonde PDP) system is especially formulated for blonde, colour-treated hair. The shampoo and conditioner are crafted with natural iris extracts to balance blonde hair and provide deep hydration to overprocessed strands. The star Shade-Reviving treatment (link to everpure blonde shade reviving treatment PDP) is infused with purple pigments that neutralize yellow and orange tones, giving your blonde the refresh that it needs from the comfort of your home.