Gorgeous, healthy-looking hair doesn’t just spontaneously happen—it needs a helping hand. While the proper tools, techniques and styling products are all important factors that can collectively impact results, a winning in-shower routine is the crucial foundation.
Think of the fibre of a beautiful silk blouse: Following specific requirements, like cold-water handwashing and air-drying, helps maintain its subtleness and sheen. The fibre of your hair will also respond to how it’s cared for. Proper cleansing and conditioning allows your hair and scalp health to thrive, so your mane can look and feel its best. Plus, as any professional hairstylist will attest: Using a shampoo and conditioner suited to your hair’s needs is the launch pad to achieving your hair goals. And if your goal is top-notch care for your colour-treated hair (i.e., you want to reduce stripping and minimize fading in order to maintain your tone), then a clarifying shampoo and conditioner should be your new go-to duo. Sounds good, right? Here’s everything you need to know!
What it is
What is a clarifying shampoo? It’s a powerhouse cleansing formula that hits the reset button on any hair texture. L’Oréal Paris EverPure Detox Clarifying Shampoo offers deep cleansing that removes impurities, product buildup and residue from hair in a caring formula that won’t over-strip even the most fragile strands. It’s the best shampoo for colour-treated hair, and its gentle formula is free of sulphates, parabens and harsh salt ingredients. With aromatic and herbal notes, the rich, creamy detox shampoo is blended with invigorating menthol and neem-leaf extract to deliver a sensorial experience that leaves your scalp feeling refreshed.
Who should use it
Anyone with colour-treated hair can benefit from using a clarifying shampoo. This applies to all hair textures, from fine to coarse, coily to straight. And this advice is applicable to any level of signature shade commitment, be it high or low. So, whether you’ve gone all-in to achieve an icy platinum blond or chosen a more low-key option, such as grown-out balayage highlights, a clarifying shampoo can be a game-changing phase in the cycle of colour-treated haircare. And it works in tandem with another colour-treated-hair essential: dry shampoo!
Dry shampoo is amazingly helpful for reducing hair’s exposure to water, which can accelerate fading. That’s because the chemical process lifts the cuticle slightly in order to alter the existing hue, and while you end up with your desired shade (yay!), it also means that hair-dye molecules can easily escape from strands when they come in contact with water. That post-shower colour fading you spot in your steamy mirror is real! Dry shampoo can be a saviour, helping to absorb oils at the scalp on non-wash days, but the powdery formula can also eventually leave a residue of product buildup after multiple days of use. This is where clarifying shampoo comes in! The deep-cleansing formula whisks away dirt and oil and removes product buildup without compromising colour or leaving hair dry. Plus, if your scalp naturally tends to be on the oily side, a detox shampoo can be a restorative step to a clean, comfortable state.
How to use it
It’s easy to incorporate a clarifying shampoo and conditioner into your haircare routine. For weekly maintenance, use L’Oréal Paris EverPure Detox Clarifying Shampoo by applying it to wet hair and massaging gently at the roots. Use the padded tips of your fingers and a circular motion for a stimulating scalp massage. Follow up by with L’Oréal Paris EverPure Detox Clarifying Conditioner . Leave it in for one or two minutes before rinsing thoroughly. The creamy conditioner features the same aromatic and stimulating blend of menthol and neem-leaf extract as the detox shampoo, and it’s also sulphate-free to leave hair gently hydrated.
Do you have an upcoming hair-colour service booked or an at-home hair-colour treatment planned? You can use the clarifying shampoo and conditioner to prep your hair and get it in peak shape to enhance your colourful outcome.
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