Casting Creme Gloss SEMI-PERMANENT HAIR DYE

A black and pink box of L'Oréal Casting Crème Gloss hair color, shade 513 Iced Medium Brown, is dynamically placed on a glossy, flowing pink liquid surface against a soft pink gradient background. The box prominently features a woman with long, wavy, iced medium brown hair. The packaging highlights "NO AMMONIA CONDITIONING COLOUR," promises "4X Silkier + Long-lasting shine" for "up to 32 shampoos," and includes a "10% GLOSS COMPLEX WITH GLYCOLIC ACID" for "3X GLOSSIER PLUS BRILLANTS" (3X glossier, more brilliant results).
  • A close-up texture image of curly hair strands, showcasing a rich, cool-toned iced medium brown color. The prominent text overlays are "513" and "ICED MEDIUM BROWN," clearly identifying the specific hair color shade.
  • An informational graphic titled "OPTIMAL FIRST GREYS COVERAGE" for shade "513 ICED MEDIUM BROWN." It features two side-by-side diagrams, each showing a 'BEFORE' and 'AFTER' comparison of hair swatches. The left diagram illustrates coverage on 'LIGHT BROWN' hair with grey roots, and the right shows coverage on 'MEDIUM BROWN' hair with grey roots, both transforming to the deep, cool 'Iced Medium Brown' shade. A disclaimer at the bottom states, "NOT RECOMMENDED ON MORE THAN 50% GREY HAIR."
  • A woman with long, glossy dark brown hair smiles slightly, looking upwards. She holds a box of L'Oréal Casting Crème Gloss hair dye in shade 400 Dark Brown, which is prominently displayed with text highlighting "NO AMMONIA," "CONDITIONING COLOUR," and "silky + Long-lasting shine." The L'Oréal Paris logo is visible in the upper left corner. Below the woman, large text reads The glossiest hair color ever seen and you're worth it.
  • A split image featuring a woman with long, wavy brown hair. The left side, labeled 'BEFORE,' shows her hair with its natural texture and a more subdued shine. The right side, labeled 'AFTER,' displays the same woman with significantly shinier, smoother, and more vibrant iced medium brown hair, demonstrating enhanced natural color and boosted shine. Text overlays include "ENHANCE NATURAL COLOUR & BOOST SHINE", "3X GLOSSIER HAIR", and "REAL RESULTS – NOT RETOUCHED".
  • An image presenting L'Oréal's two-step "ULTIMATE AT-HOME GLOSS ROUTINE." Step 1 features a box of L'Oréal Casting Crème Gloss hair dye in shade 400 Dark Brown, emphasizing "NO AMMONIA," "CONDITIONING COLOUR," and "Long-lasting shine" with a "10% GLOSS COMPLEX with GLYCOLIC ACID." Step 2 showcases a bottle of L'Oréal Hair Expertise Ultimate Glycolic Gloss, highlighting its "5 MINUTE LAMINATION" and ability to "SEAL HAIR FIBRE FOR A LASTING SHINE" using a "19% GLOSS COMPLEX with GLYCOLIC ACID," designed for "DULL, POROUS HAIR." A graphical representation of molecular structures connects the two steps, suggesting a chemical process. The overall message at the bottom reads: "FOR 2 MONTHS OF DAZZLING HAIR TRANSFORMATION*" with an asterisk noting, "*MAY VARY DEPENDING ON THE USE OF MASKS AND HAIR LENGTH."
  • An image displaying the contents of a L'Oréal Casting Crème Gloss hair dye kit, answering the question "QUE CONTIENT LE KIT?" (WHAT DOES THE KIT CONTAIN?). The kit includes three main components, numbered: 1. A white applicator bottle with a pink cap labeled "CRÈME RÉVÉLATRICE" (Developer Crème), 2. A pink tube labeled "CRÈME COLORANTE" (Colourant Crème), and 3. A white bottle with a pink cap labeled "MASQUE GLOSS" (Glossing Mask). These items are shown alongside the L'Oréal Casting Crème Gloss box (shade 515) which highlights "NO AMMONIA," "CONDITIONING COLOUR," and "GLYCOLIC GLOSS COMPLEX." Visible underneath are printed instructions. Below the kit contents, text states "INSTRUCTIONS IMPRIMÉES À L'INTÉRIEUR" (INSTRUCTIONS PRINTED INSIDE) and "BOÎTE ENTIÈREMENT RECYCLABLE" (ENTIRELY RECYCLABLE BOX), accompanied by a CO2 symbol with arrows, indicating environmental consideration.
DESCRIPTION

Transform your look with L'Oréal Paris Casting Crème Gloss, the ammonia free semi-permanent hair color offers 3x glossier, 4x silkier and visibly healthier hair. Infused with a Glycolic Gloss Complex, this hair dye delivers optimal grey coverage and long-lasting shine for up to 32 shampoos, perfect for a radiant at-home hair color.
MORE DETAILS

L'Oréal Paris Casting Crème Gloss: a revolutionary semi-permanent hair color and ammonia free hair dye for unparalleled hair gloss, delivering vibrant, salon-quality shine at home
Powered by a 10% Glycolic Gloss Complex, this hair color ensures up to 3x glossier hair and visibly healthier hair, offering transformative results with every application
Achieve up to 4x silkier hair with this long-lasting hair dye. It provides beautiful, luminous color that lasts for up to 32 shampoos, maintaining vibrancy
Experience optimal first grey hair coverage with this easy-to-use no ammonia hair dye, blending seamlessly for a natural-looking finish and a quick, glossy refresh
Transform your locks with this innovative hair gloss. It delivers not just rich, luminous hair color but also intense conditioning for hair that feels incredibly nourished and vibrant

HOW TO USE

Follow box instructions and do a patch test 48 hours before use.

  1. Mix the colourant crème with the developer crème and shake.
  2. Apply all over hair and spread through the lengths.
  3. Massage, wait 20 minutes and rinse.
  4. Condition with glossing mask and rinse again
INGREDIENTS

AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM STANNATE • TRIDECETH-2 CARBOXAMIDE MEA • PENTASODIUM PENTETATE • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM PYROPHOSPHATE • GLYCERIN

 

DOES IT MATCH MY HAIR TEXTURE?

Image 1 Image 2 Image 3

 

The no-ammonia formula of Casting Crème Gloss with Glycolic Gloss Complex conditions every hair type and hair texture as it colors, leaving your hair with a natural, tone-one-tone, glossy finish.

HOW DOES THE FORMULA WORK?

  • On the inside

    It intensely conditions & colours for visibly healthier and shinier hair & optimal grey coverage.

  • On the outside

    It seals the hair with shine for long-lasting mirror-like gloss.

  • Result

    The formula improves your hair on all levels. Get up to 3X Glossier*, visibly healthier hair and optimal grey coverage that lasts up to 32 shampoos with Casting Crème Gloss. *Instrumental Test

EASY TO APPLY

  • Step 1

    Mix the Colourant crème with the Developer Crème & Shake

  • Step 2

    Apply all over hair and spread out through the lengths.

  • Step 3

    Massage, wait 20 minutes & rinse

  • Step 4

    Apply Glossing Mask & Rinse again

FAQ

What is Casting Crème Gloss?
Casting Crème Gloss is a no ammonia tone on tone conditioning hair dye specifically dedicated to consumers willing to bring some shine to their hair while covering their 1st greys up to 70% of grey hair.
What is glycolic gloss complex? What does it bring to your hair?
The glycolic gloss complex is defined by glycolic acid and other ingredients carefully selected inside the formula known to coat hair fiber and brings gloss to the hair. This glycolic gloss complex will bring shine to your hair and 3x glossier color.
What are the grey coverage, moisture, shine test results for Casting Crème Gloss?
Casting Crème Gloss is a tone-on-tone formula that covers up to 70% grey coverage on all hair texture. It brings 3X glossier hair* and 4X more nourishment/moisture*.
*instrumental test
How does tone on tone formula work ?
A tone-on-tone formula contains two products: a colouring cream and a developer. The same way as traditional hair colour, the two components need to be mixed before application.
A tone-on-tone hair dye primarily provides to the consumers reflects without changing the tone level of their hair. The reflects fade over time without a "root effect". Moreover, it can provide optimal coverage of grey hair up to 70% (depending on the shade), whereas classic oxidative colouring can provide up to 100% coverage.
Tone on tone is not recommended for people who have more than 70% of grey hair or for people who want a lighter colour than they currently have.
What is the difference compared to a traditional hair color ?
Compared to a traditional hair color, meaning a permanent hair dye, the tone-on-tone hair color does not change the tone level of hair, meaning it is not for hair transformation. The processing time is shorter (20min) and Casting Crème Gloss has been formulated with a low concentration of alkaline agents. This low concentration of MEA reduce the opening of the cuticles to :
- Allow soft penetration of dyes inside the hair resulting in a lower hair sensitizing colouration process compared to permanent hair color.
- Reduce the lift and ensure a minimum rootline effect.
How long tone on tone lasts? Does it change between hair types?
Casting Crème Gloss lasts up to 32 shampoos, it will slowly and gradually fade overtime with no rootline effect. This fading depends also on the quality of the hair, so it can change from one to another.
ICED MEDIUM BROWN
Casting Creme Gloss
SEMI-PERMANENT HAIR DYE