Ace Your Brows: Our Know-how Guide To Achieving The Perfect Brows

Lead Canadian Makeup Artist for L’Oréal Paris Jodi Urichuk believes that “eyebrows frame your face and have the ability to affect your overall look in so many ways.”

First, it is important to determine what end look you want to achieve - to simplify, we suggest considering these three end look segments to help guide the tool you should use.

  1. Natural Brows

The current trend is to enhance your natural brows by re-creating brow hairs and adding definition to your arches. To achieve a natural brow look, soft tiny hair-like strokes are preferred rather than a heavy-handed stroke of product across your brows.

L’Oréal Paris Brow Stylist Definer is a skinny mechanical eyebrow pencil that is a great tool to use when looking to draw tiny brow hairs and shape brows for a well-defined look. You may be wondering, now that I have determined my end look, how do I know which tool is right for me? We suggest using L’Oréal Paris Brow Stylist Definer if you have thin brows.


If you have more thin to sparse brows, not to worry! You can also achieve a well-defined natural brow with L’Oréal Paris Micro Ink Pen. This ink pen precisely tints brows with its comb tip applicator for a natural looking hair-like effect. If you are also wondering if this product is longwearing – it is! Its pigment-based formula allows the colour to stay true and not fade throughout the day, providing you with up to 24HR wear.


  1. Full Brows

If you tend to have fuller brows and are looking to shape, and fill your arches, L’Oréal Paris Frame & Set is a perfect option. It is a waterproof brow pomade with an angled brush and blending spoolie. Its lightweight formula easily glides onto skin and brow hairs to precisely shape the arches and fill in eyebrows for a styled brow makeup that lasts up to 24 hours. We also suggest this product if you have oily skin.


Need a little bit of volume to your brows to make them seem fuller? Use the L’Oréal Paris Boost & Set Fixing Gel, our 1st brow gel that easily glides onto brows to boost volume and set for a natural to thicker brow makeup look. This is also great for all day wear, smudge-proof and water resistant.


  1. Longwear Brows

Brows for days! If you are looking for a long wear option that will have your brow product lasting up to 48R, use L’Oréal Paris Unbelieva’brow. Our first long wear brow gel fills and thickens brows. This tool allows you to build and sculpt your dream brows from natural to intense.


If you’re looking for more tips on how to use our brow tools, explore our Brow Know-How which includes before & after results, as well as application videos on how to perfectly Ace Your Brows!

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