When hair colour trends are defined by words like “ashy” or “icy,” the absolute last thing you want is a hue that fades into something brassy or—dread—orange between your regular dye sessions. Thankfully, you can give your tresses an easy and effective at-home treatment to help get your colour back where you want it.
Enter purple shampoo. When purple shampoo first became a go-to beauty product, it was geared mainly toward blonds who were mostly after an antidote to bright-turned-brassy hair. But, in the years since, purple shampoo has become an important part of anyone’s hair-care routine, especially if they regularly dye, highlight or tone their tresses or are naturally or dyed grey. Basically, if you’re looking to spruce up your colour and eliminate any brassiness without leaving the house, purple shampoo is for you.
The benefits of purple shampoo
The most recognizable benefits of purple shampoo go back to your school days, when you learned about complementary colours. If you can remember the colour wheel, purple and orange were opposite each other—which in hair-care terms means that they can neutralize each other. When your colour has gone brassy, orange and yellow undertones are coming through. Purple shampoo helps to neutralize the orange and bring your colour back to the cool hue you originally had by depositing purple pigment onto your strands. Another benefit is that purple shampoo and conditioner are easily accessible (especially online), meaning that you can use it yourself at home and reap all the rewards of a toner-heavy salon visit—without leaving the comfort of your home.
Who should use purple shampoo
Anyone who switches up their colour with dye—either with full dye jobs, highlights, lowlights, lifts or toners—can benefit from purple shampoo, provided they’re looking to get rid of dull, yellowy or brassy tones. (That’s pretty much all of us.) While this is especially impactful with purple shampoo for blonds (which is why they were the first to embrace the trend), it’s also great for dyed brunettes who are looking to stay rich and ashy instead of overly warm in tone or those who highlight and are after the same results. Fresh, cool hair that looks just as good as the day of your dye—even if you haven’t been in a while—is what we’re after here. Even better when it’s an easily accessible treatment that gives you salon-worthy hair from your bathroom.
Purple shampoo for grey hair is also hugely beneficial. Turning brassy or yellow isn’t just thanks to dye fading—in fact, there are a lot of factors, like your hair products, the air, water quality and things like chlorine, that can contribute—so it’s not only those with dyed hair who can find themselves with a brassy situation. For the naturally grey, purple shampoo can help counteract all these elements that can contribute to discoloration and return your hair to its gorgeous silvery self.
Daily colour care
To keep your colour as cool as when you last dyed it, use L’Oréal Paris Color Radiance Shampoo and L’Oréal Paris Color Radiance Conditioner as your daily shampoo and conditioner to keep your colour vibrant and also leave your hair soft, shiny and nourished throughout the day. Not only does it help keep your hair colour intact but both formulas contain UV filters to help shield strands from colour-zapping rays.
Weekly colour care treatment
To keep your colour in tip-top shape, use L’Oréal Paris Color Radiance Purple Shampoo and L’Oréal Paris Color Radiance Purple Conditioner as a weekly treatment to give your hair some love and a little refresh. Of course, the purple pigments will help to neutralize brassy or yellowy warm tones after just one use, but the duo also acts as a deep-conditioning treatment that will leave you with noticeably soft, cool-toned hair that rivals your best salon visit. You’ll be able to lengthen the time between dyes without sacrificing your style.
