Hair colour

Customize your look with L’Oréal Paris products tailor-made to your unique needs and style. Get salon quality results with Superior Preference, the #1 at-home hair colour brand. Cover greys 100% while triple caring for your hair with Excellence Crème. Touch up your roots with Magic Root Cover Up for one shampoo and Magic Root Rescue for permanent coverage. Go bold with Féria for multi-dimensional permanent colour or have fun with our Colorista line for temporary colour. Enhance your natural beauty with Casting Crème Gloss for high-impact shine. Our hair colour collection is designed for you, because you’re worth it.


The richest colour deserves the richest care. Our Excellence Crème formula delivers long-lasting colour that covers even the most stubborn greys and revitalizes hair with six weeks of intensive treatments. Our exclusive triple care system primes hair for gentle application and even coverage.

1. Before: Protect with ceramide pre-colour treatment.
2. During: Replenish with pro-keratine® colour crème.
3. After: Condition with collagen.

Give yourself the most caring hair colour for perfect grey coverage combined with the richest colour results.



Upgrade your look with Superior Preference, the #1 at-home hair colour brand. The unique liquid-gel formula delivers extraordinary luminous colour for up to eight weeks.Choose from over 50 luminous shades of fade-defying colour. Find your perfect match and experience permanent hair colour at its best!



Get bold, prismatic, to seal and smooth hair for ultimate, multishimmering colour that won’t wreck or ravage hair. Every box comes with our exclusive Shine Serum Booster to enhance shine and softness, and our patented Power Shimmer conditioner -dimensional vibrancy.

Live in colour. Live in Féria.

Available in more than 45 bold shades



This is where true Colorista’s come to play! Get big, bold colour without the commitment. Choose from 10 wash-out shades with Colorista Spray for a one-day style change up or try Colorista Semi-Permanent dyes available in 17 high impact colours that can be used on blondes and brunettes! No ammonia, no mixing required.

This is #hairgoals at its best!
Colour it. Wash it. Do it again.


Magic Root Cover Up

3, 2, 1...roots gone! Try Canada’s #1 temporary root touch up product. This temporary colour washes out easily and contains no ammonia or synthetic dyes. The formula blends perfectly and is lightweight with no smudging or sticky residue when dry. Say bye-bye to unsightly roots and hello to a full head of gorgeous hair.

Magic Root Cover Up


Give yourself the royal treatment with this demi-permanent colour. The ammonia-free, rich cream formula refreshes and revitalizes your hair with a radiant, healthy shine from root to tip. Each box comes with Brilliance deep conditioning treatment infused with Royal Jelly to leave your hair silky smooth. Get natural looking results and ultra-glossy colour. Lasts up to 28 shampoos.


A to Z

All products

Hair Colour

Enhance your hair color and shine with a new hair dye. Discover all hair dye colours whether you want a permanent, shimmering finish with Feria hair colour or a semi-permanent hair dye with Casting Crème Gloss. Turn heads with a drastic transformation and change your hair colour from a brown hair color to a bold bright hair color. With a wide selection of hair colours, opt for a subtle change in shades. Explore on-trend ombre hair colours, auburn hair colors or caramel hair colors. For those not wanting the commitment to dye hair permanently, semi-permanent hair colour and demi-permanent hair dye are perfect alternatives. Your daring red hair color or grey hair dye by Colorista washes out just after 4-8 shampoos. While experimenting with hair colors, browse the full collection of L’Oréal shampoos and hair masks, as well as hair styling sprays and hair mousses for perfect hair every day

What hair colour suits me?

Matching hair colour by skin undertone
If you have cool-toned skin, try hair dye with ashy tones. If you want to go blonde, try a platinum blonde, and try ashier tones for a darker brown.

If you have warmer tones, go for a sun kissed caramel hair colour to make your skin glow! Go for a brassy or honey toned blonde like the L’Oréal Paris Superior Preference in Copper Blonde, or a golden brown shade.

Matching hair colour by eye colour
If your eyes look lighter and warmer in the sun, go for a hair colour with rich golden bronze tones. Try the L’Oréal Paris Superior Preference hair colour in the shade Golden Blonde to make your eyes pop, or in Medium Chestnut Brown for a natural brunette shade.

If your eye colour is still dark even in the sun, try an icy toned hair colour for a striking look. Check out the L’Oréal Paris Superior Preference hair colour in the shade Light Ash Blonde for an edgy contrast.

How to remove hair dye from skin?

1. Makeup Remover to wipe off hair dye
If you have an oil or foam cleanser, rub it on the hair dye stain for five minutes before rinsing. For a liquid formula, soak a cotton pad with makeup remover and rub firmly on your skin for five minutes.

2. Olive Oil to protect your skin and rub off hair dye
Use this for a gentler option to remove the hair dye. Apply a generous amount to the stained skin and work it into your skin for five minutes or more. This option is safe for the face while moisturizing at the same time!

Tip: If you love colour but want a no-mess hair dye, try temporary colour like the L’Oréal Paris Colorista for quick colour that washes out when you shower!



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