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Hair colour

Customize your look with L’Oréal Paris products tailor-made to your unique needs and style. Get salon quality results with Superior Preference, the #1 at-home hair colour brand. Cover greys 100% while triple caring for your hair with Excellence Crème. Touch up your roots with Magic Root Cover Up for one shampoo and Magic Root Rescue for permanent coverage. Go bold with Féria for multi-dimensional permanent colour or have fun with our Colorista line for temporary colour. Enhance your natural beauty with Casting Crème Gloss for high-impact shine. Our hair colour collection is designed for you, because you’re worth it.

SUPERIOR PREFERENCE

Upgrade your look with Superior Preference, the #1 at-home hair colour brand. The unique liquid-gel formula delivers extraordinary luminous colour for up to eight weeks.Choose from over 50 luminous shades of fade-defying colour. Find your perfect match and experience permanent hair colour at its best!

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SUPERIOR PREFERENCE

FÉRIA

Get bold, prismatic, to seal and smooth hair for ultimate, multishimmering colour that won’t wreck or ravage hair. Every box comes with our exclusive Shine Serum Booster to enhance shine and softness, and our patented Power Shimmer conditioner -dimensional vibrancy.

Live in colour. Live in Féria.

Available in more than 45 bold shades

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FÉRIA

COLORISTA

This is where true Colorista’s come to play! Get big, bold colour without the commitment. Choose from 10 wash-out shades with Colorista Spray for a one-day style change up or try Colorista Semi-Permanent dyes available in 17 high impact colours that can be used on blondes and brunettes! No ammonia, no mixing required.

This is #hairgoals at its best!
Colour it. Wash it. Do it again.

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COLORISTA

Magic Root Cover Up

3, 2, 1...roots gone! Try Canada’s #1 temporary root touch up product. This temporary colour washes out easily and contains no ammonia or synthetic dyes. The formula blends perfectly and is lightweight with no smudging or sticky residue when dry. Say bye-bye to unsightly roots and hello to a full head of gorgeous hair.

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Magic Root Cover Up

CASTING CRÈME GLOSS

Give yourself the royal treatment with this demi-permanent colour. The ammonia-free, rich cream formula refreshes and revitalizes your hair with a radiant, healthy shine from root to tip. Each box comes with Brilliance deep conditioning treatment infused with Royal Jelly to leave your hair silky smooth. Get natural looking results and ultra-glossy colour. Lasts up to 28 shampoos.

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CASTING CRÈME GLOSS

EXCELLENCE CREME

The richest colour deserves the richest care. Our Excellence Crème formula delivers long-lasting colour that covers even the most stubborn greys and revitalizes hair with six weeks of intensive treatments. Our exclusive triple care system primes hair for gentle application and even coverage.

1. Before: Protect with ceramide pre-colour treatment.
2. During: Replenish with pro-keratine® colour crème.
3. After: Condition with collagen.

Give yourself the most caring hair colour for perfect grey coverage combined with the richest colour results.

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EXCELLENCE CREME

Must Have

How to Get #UnicornHair
How to Get #UnicornHair
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Hair Colour Tutorials

How to
Get #UnicornHair

Ready to try the look at home? Follow these steps for a mythical creature-inspired rainbow hair hue.

Go to the tutorial
Beauty Tips Féria Rebel Chic Haircolour Beauty Tips Féria Rebel Chic Haircolour
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Hair Colour

Enhance your hair color and shine with a new hair dye. Discover all hair dye colours whether you want a permanent, shimmering finish with Feria hair colour or a semi-permanent hair dye with Casting Crème Gloss. Turn heads with a drastic transformation and change your hair colour from a brown hair color to a bold bright hair color. With a wide selection of hair colours, opt for a subtle change in shades. Explore on-trend ombre hair colours, auburn hair colors or caramel hair colors. For those not wanting the commitment to dye hair permanently, semi-permanent hair colour and demi-permanent hair dye are perfect alternatives. Your daring red hair color or grey hair dye by Colorista washes out just after 4-8 shampoos. While experimenting with hair colors, browse the full collection of L’Oréal shampoos and hair masks to nourish your damaged hair and keep it feeling silky and soft.

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