Hair colour

Customize your look with L’Oréal Paris products tailor-made to your unique needs and style. Get salon quality results with Superior Preference, the #1 at-home hair colour brand. Cover greys 100% while triple caring for your hair with Excellence Crème. Touch up your roots with Magic Root Cover Up for one shampoo and Magic Root Rescue for permanent coverage. Go bold with Féria for multi-dimensional permanent colour or have fun with our Colorista line for temporary colour. Enhance your natural beauty with Casting Crème Gloss for high-impact shine. Our hair colour collection is designed for you, because you’re worth it.


The richest colour deserves the richest care. Discover how to cover grey hair with Excellence Creme, our at home hair color formula that delivers long-lasting results for a complete grey coverage even on most resistant greys. It revitalizes hair with six weeks of intensive treatments and is powered by our exclusive triple care system that primes hair for gentle application and even coverage.

How to cover grey hair at home?

1. Before: Protect with ceramide pre-colour treatment.
2. During: Replenish with pro-keratine® colour crème.
3. After: Condition with collagen.

Give yourself the most caring at home hair colour for perfect grey coverage combined with the richest colour results.



Get premium results with Superior Preference permanent hair dye, the #1 at home hair color brand in Canada. The unique liquid-gel formula and Oléo Shine serum deliver extraordinary lustrous hair for up to eight weeks. Choose from over 50 luminous shades of fade-defying colour.

How to get best results with at home hair dye?

1. Take the time to choose a shade that matches your style and skin tone
2. Stay within 2-3 levels of lift every session for a seamless transition
3. Respect your hair before and after dyeing with a healthy haircare routine

Find your perfect match and experience permanent hair colour at home at its best!



Always dreamed to rock this fashion runway look. It's possible with Feria at home permanent bold hair color. Get bold, prismatic, to seal and smooth hair for ultimate, multishimmering colour that won’t wreck or ravage hair. Every permanent hair dye comes with our exclusive Shine Serum Booster to enhance shine and softness, and our patented Power Shimmer conditioner -dimensional vibrancy.

Live in colour. Live in Féria.

Available in more than 45 bold shades, including blue hair dye, bright red hair dye and purple hair colour



This is where temporary hair colour Colorista’s come to play! It's easy to get big, bold colour without the commitment in the comfort of your home. How does Colorista works? Choose from 10 wash-out shades with Colorista Spray for a one-day style change up or try Colorista Semi-Permanent dyes available in 17 high impact colours that can be used on blondes and brunettes! Ammonia free, no mixing required.

4 easy steps to dye your hair at home with Colorista Semi-Permanent:

1. Wash your strands and dry your hair fully
2. Apply the dye and let it dry for 15-30 minutes
3. Rinse out and style
4. Adopt a proper haircare routine to extend the lifespan of your colour

This is #hairgoals at its best!
Colour it. Wash it. Do it again.


Magic Root Cover Up

Whether you are at home or on the go, tackling grey roots has never been that quick & easy! Try Magic Root Cover Up Canada’s #1 temporary root touch up product. This temporary root concealer washes out easily and contains no ammonia or synthetic dyes. The formula blends perfectly and is lightweight with no smudging or sticky residue when dry.

How to use Magic Root Cover Up at home in 3 easy steps?

1. Cover your shoulders with a towel and shake well the spray
2. Spray gently on dry hair 6 inches away from your grey roots
3. Let it dry and Done!

Say bye-bye to unsightly roots and hello to a full head of gorgeous hair.

Magic Root Cover Up


Give yourself the royal treatment with this demi-permanent colour. The ammonia-free, rich cream formula refreshes and revitalizes your hair with a radiant, healthy shine from root to tip. Each box comes with Brilliance deep conditioning treatment infused with Royal Jelly to leave your hair silky smooth.

How to dye hair at home with Casting Creme Gloss?
1. Mix the Casting Ammonia free formula with the developper and shake well
2. Go for a Touch up application if you coloured you hair with a similar shade in the last 4-6 weeks
3. Go for an All-over application if you have never coloured your hair before or not in the last 3 months

Get natural looking results and ultra-glossy colour. Lasts up to 28 shampoos.


A to Z

All products

Hair Colour

Get your natural hair colour back or enhance your hair color with shine by trying our complete range of at-home hair dye. Discover all hair dye colours whether you want a permanent, semi-permanent, gloss, 1-day colour or a root touch up. Turn heads with a drastic transformation and change your hair colour from a natural brown hair color to a trending bold bright hair color. With the widest selection of hair colours, opt for a subtle change in shades. Explore on-trend ombre hair colours, auburn hair colors, balayage look or platinum bleach. For those not wanting the commitment to dye hair permanently, semi-permanent hair colour, demi-permanent and toner hair dye are perfect alternatives. Your daring pink hair color or grey hair dye by Colorista washes out just after 4-15 shampoos. While experimenting with hair colors, browse the full collection of L’Oréal shampoos and hair masks, as well as hair styling sprays and hair mousses for perfect hair every day with utmost care.

Refresh your hair colour at-home

Dying your hair at home is easier than you think and delivers great results when applied carefully. Browse through the widest shade assortments offered by No. 1 hair dye in Canada Superior Preference, Excellence Crème and Feria permanent hair box dyes. If you wish to extend time between colourings you can always count on our flagship temporary solution Magic Root Cover Up or go even further with a permanent fix with our Magic Root Rescue offered in 17 shades.

What hair colour suits me?

Matching hair colour by skin undertone

If you have cool-toned skin, try hair dye with ashy and cool tones. If you want to go blonde, try a Feria platinum blonde, and try ashier tones for a darker brown with Excellence Creme.

If you have warmer tones, go for a sun kissed caramel hair colour to make your skin glow! Go for a brassy or honey toned blonde like the L’Oréal Paris Superior Preference in Copper Blonde, or a golden brown shade.

Matching hair colour by eye colour

If your eyes look lighter and warmer in the sun, go for a hair colour with rich golden bronze tones. Try the L’Oréal Paris Superior Preference hair colour in the shade Golden Blonde to make your eyes pop, or in Excellence Creme Medium Chestnut Brown for a natural brunette shade.

If your eye colour is still dark even in the sun, try an icy toned hair colour for a striking look. Check out the L’Oréal Paris Superior Preference hair colour in the shade Light Ash Blonde for an edgy contrast.

How to remove hair dye from skin?

  1. 1. Makeup Remover to wipe off hair dye

If you have an oil or foam cleanser, rub it on the hair dye stain for five minutes before rinsing. For a liquid formula, soak a cotton pad with makeup remover and rub firmly on your skin for five minutes.

  1. 2. Olive Oil to protect your skin and rub off hair dye

Use this for a gentler option to remove the hair dye. Apply a generous amount to the stained skin and work it into your skin for five minutes or more. This option is safe for the face while moisturizing at the same time!

Tip: If you love colour but want a no-mess hair dye, try temporary colour like the L’Oréal Paris Colorista for quick colour that washes out when you shower!


Use our virtual try-on feature to find your colour with Superior Preference, Excellence Crème, Feria, and Casting Crème!




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