DESCRIPTION
Discover L'Oréal Paris Studio Line Mad Matte Hair Modeling Paste, a matte hair styling paste designed to create the perfect imperfect look with a natural effect and an ultra-matte finish. This hair paste provides 24-hour of ultra-strong hold, powered by a 4% hold complex with clay. Its non-greasy formula is easy to apply and wash out, leaving no sticky residue or build-up. Achieve a roughed-up, natural, texturized, matte finish that holds for up to 24 hours. This hair paste is the ultimate hair styling formula for those seeking a bold, matte aesthetic that holds all day. Achieve edgy, roughed-up shape that stays locked in place for up to 24 hours. Specifically designed to leave hair feeling light and clean, providing maximum control without the typical stiffness. Simply apply and spread evenly through damp or dry hair, then shape and define with your fingers. For a more voluminous, tousled look, work the product from the roots.
MORE DETAILS
24H Hold: Powered by a 4% hold complex with clay, non-greasy hair paste that keeps your style locked in place for up to 24 hours, easy to apply and wash out, it allows you to create texturized look with a matte finish
Ultra-Matte Finish: Creates a bold, matte look with long-lasting definition, easy application and wash-out, no sticky residue or product build-up, provide up to 24 hours of strong hold
4% Hold Complex with Clay: Formulated with clay to allow for edgy, and roughed-up hairstyle, giving you the flexibility to rework and texturize your hair with precision
Non-Greasy Formula: Lightweight formula providing maximum control and definition without any stiffness, sticky residue, or product build-up, holds for up to 24 hours
Easy Application & Wash-Out: Designed for practical use, this hair styling paste applies easily and washes out effortlessly, spread evenly through damp or dry hair, then shape and define with fingers
Ultra-Matte Finish: Creates a bold, matte look with long-lasting definition, easy application and wash-out, no sticky residue or product build-up, provide up to 24 hours of strong hold
4% Hold Complex with Clay: Formulated with clay to allow for edgy, and roughed-up hairstyle, giving you the flexibility to rework and texturize your hair with precision
Non-Greasy Formula: Lightweight formula providing maximum control and definition without any stiffness, sticky residue, or product build-up, holds for up to 24 hours
Easy Application & Wash-Out: Designed for practical use, this hair styling paste applies easily and washes out effortlessly, spread evenly through damp or dry hair, then shape and define with fingers
HOW TO USE
How to use matte paste on hair?
1. Spread on damp or dry hair.
2. Rough up and fine tune your hair with fingers.
3. For a more voluminous messy style, mess up from roots.
1. Spread on damp or dry hair.
2. Rough up and fine tune your hair with fingers.
3. For a more voluminous messy style, mess up from roots.
INGREDIENTS
AQUA / WATER / EAU • STEARYL ALCOHOL • PEG-40 HYDROGENATED CASTOR OIL • KAOLIN • TRIBEHENIN • PVP • PETROLATUM • HYDROGENATED OLIVE OIL STEARYL ESTERS • POLYACRYLAMIDE • DIMETHICONE • OLETH-10 • TOCOPHEROL • PHENOXYETHANOL • PEG-150 PENTAERYTHRITYL TETRASTEARATE • CHLORPHENESIN • LIMONENE • BENZYL SALICYLATE • BENZYL ALCOHOL • LINALYL ACETATE • BENZALDEHYDE • LINALOOL • PINENE • SORBIC ACID • TERPINEOL • CARVONE • POTASSIUM HYDROXIDE • CITRUS AURANTIUM PEEL OIL • LAURETH-7 • HEXYL CINNAMAL • C13-14 ISOALKANE • PARFUM / FRAGRANCE (F.I.L. T70074918/1)
FAQ
What is L'Oréal Paris Studio Line Mad Matte Hair Modeling Paste?
It is an ultra-matte hair styling paste designed to create a "perfectly imperfect," roughed-up look with a natural finish. It features a 4% hold complex with clay for strong, flexible definition.
How long does the hold last?
It provides up to 24 hours of extra-strong hold while keeping hair feeling light and clean.
Will it leave my hair greasy or sticky?
No. The lightweight, non-greasy formula ensures maximum control without sticky residue, stiffness, or heavy product build-up. It is also easy to wash out.
How do I use it?
Spread the paste evenly through damp or dry hair, then shape and define with your fingers. For a more voluminous, tousled look, work the product directly into the roots.
What hair types is it suitable for?
It is suitable for all hair types and lengths, making it ideal for creating textured, matte hairstyles with long-lasting hold.







